The situation is the same as in this post https://www.reddit.com/r/PPC/comments/1c8m6uh/im_stuck_on_how_to_reduce_costconversion_or/ What if I switch back to maximize conversions? How long will it take in the learning phase then? Any other suggestions or advice to increase conversions on tCPA strategy submitted by /u/Resident-Barracuda48 [visit reddit] [comments ..read more

Hi guys, I just know a lucky box program where you both receive ad credit and an E-book for book sale on holiday. DM me if you need information submitted by /u/PrimaryCool4908 [visit reddit] [comments ..read more

Can anyone tell me where they think the Demand Gen "Engagements" are coming from? According to Google here is how Demand Gen (formerly "Discovery) Ads run: https://support.google.com/google-ads/answer/13695777?hl=en-GB Here is what Google returns when you search for information about the engagements reporting: https://support.google.com/google-ads/answer/6156146?hl=en#:~:text=An%20engagement%20occurs%20when%20a,more%20deeply%20with%20your%20brand. I have noticed a strong correlation to conversions, and am looking to learn more so I can create a more repeatable result. I am wanting to scale in ..read more

Local Business owners I was curious if hiring media buyers for ads made or broke your business. Was lowering the cost per call their mission from ads but somehow they increased it. Or they reduced it below what you thought it was possible and gave huge growth. I worked with some local businesses and honestly it just made me soo much happier being able to help them out if their call volume was going down. I also worked with large ecommerce brands but it was always numbers for them but with a local business you get a "thank you" for helping them and it was soo refreshing. So, I was just curious ..read more

I recall excluding the product from 'product groups' a couple weeks ago and now I want to include it back. When I check 'product groups' it shows that it's enabled yet the 'products' say it is 'not eligible'. This means even if I try to include it back by selecting the item ID, it's not helping. My 'inventory filter' in the 'settings' of the campaigns is set to no filter so I don't think this shouldn't cause any issues. Is this a bug or am I missing something? Thanks a lot for helping! submitted by /u/EmotionCompetitive [visit reddit] [comments ..read more

Can someone assist me in explaining ROI for PPC ads? I know this is a general statement. But showing click to calls, calls from ads, and form fills is that the only way to show ROI by leads? I feel like I am missing something but would appreciate any help! submitted by /u/Zealousideal_Buy1588 [visit reddit] [comments ..read more

Hi! I have a case study for an interview that I would love to get tips on. The client is a CPG beauty company where the campaign objectives are to drive awareness (kpi: reach) and consideration (KPI:clicks). I’m struggling to figure out the best way to allocate budgets between Meta and Tiktok based on only the given information of audience sizes, avg cpm, and cpc. How do I allocate budgets without historical data? My first assumption would be to allocate more money towards larger audience sizes and evaluate between the cpms/cpcs. Am I missing anything else? submitted by /u/Berrycharm [visit ..read more

Hello, hoping to get some help or direction from more well equipped experts. I understand that dynamic remarketing with display campaigns are typically used for ecommerce, however, is there a way to use dynamic remarketing for a form fill? Based on a specific form fill selection, can you set up a tracking parameter to determine what kind of form fill it is and serve a specific dynamic ad to that audience? I was also thinking that maybe there is a way to specifically tag the way a form is filled and whether someone selects dropdown X or dropdown Y, you send them to a specific landing page wher ..read more

submitted by /u/oaklandcruser [visit reddit] [comments ..read more

Quick question, when creating a pMax, when you add in the "search keyword themes" can these be used as a stand-alone targeting effectively? Or must they be used in tandem with the audience signals? submitted by /u/wildbill_89 [visit reddit] [comments ..read more