Search Engine Watch » PPC
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Covers news articles, guides, reviews about SEM and PPC.
On Search Engine Watch you will find the latest news and strategies in SEM, SEO, PPC, and social media marketing.
Search Engine Watch » PPC
1y ago
30-second summary:
Google is always testing new spots on the page for SERP components
In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling
Organic position #1 reported by Google Search Console is not the actual position 1 on page
A lot of anomalies and assumptions impact your paid and organic clicks – is there a smart way to counter this problem?
Leading advisor and performance marketing expert, Prasanna Dhungel unravels four key insights marketers to maximize performance marketing initiatives in 2023
Over th ..read more
Search Engine Watch » PPC
1y ago
30-second summary:
Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos
In fact, these teams and channels mostly work on their own in silos and are often handled separately
Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function as one value-add unit
SEO and PPC are a must-have in your arsenal when planning your marketing strategy. Depending on what they are looking to do, most companies tend to choose one over the other, if they are looking to increase their rankings and get traffic from ..read more
Search Engine Watch » PPC
1y ago
30-second summary:
Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective
Before pumping any money into SEO strategy, a business must ensure that its website is fully optimised for user experience
Once in a comfortable position, PPC advertising can be used to amplify brand reach by experimenting with new keywords
While short-tail keywords have a higher search volume, long-tail keywords remain vital
Search results drastically differ on mobile and desktop and mobile users have less patience, so allocate more PPC advertising budg ..read more
Search Engine Watch » PPC
2y ago
30-second summary:
Search Ads 360 platform has seen one of its biggest updates in 10 years
Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management
Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360 has gotten even more powerful since it was first launched over 10 years ago, making it simpler than ever for commercial enterprises to manage their search advertising efforts.
A select number of Search Ads 360 users finally gained preview access ..read more
Search Engine Watch » PPC
2y ago
30-second summary:
Digital marketers experience a potential ROI tunnel vision when it comes to search advertising
Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business?
How do you not lose vision and outweigh the paid search cost with your revenue?
We’re bringing you the finer details of designing a paid media budget straight from an SEO expert and serial entrepreneur
It’s a bit of an understatement to say that success in digital marketing depends on a whole lot of things. There’s your skill-set, your team that helps you, and ..read more
Search Engine Watch » PPC
2y ago
30-second summary:
Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize
However, there’s still a level of discomfort with handing the keys to the kingdom over
As a long-time skeptic myself, I make the argument for automating core components of search campaigns and share the areas where marketers should instead focus their energy and attention for success in 2022
“Automation” it’s a word of constant focus for search marketers these days – and rightfully so. There are more components to search than ever before, a ..read more
Search Engine Watch » PPC
2y ago
30-second summary:
There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
Here are six informed steps to help you earn more from AdSense
Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can incr ..read more
Search Engine Watch » PPC
2y ago
30-second summary:
Confused users don’t spend money
Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in
If you spend enough time in the digital marketing space, even if you focus on just one area of it, you’ll eventually catch wind of the intersection of SEO, paid media, web design, and link building. There’s no avoiding it since all these areas ..read more
Search Engine Watch » PPC
3y ago
30-second summary:
In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms
The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore
Google expert, Susan Dolan draws from her rich experience and details the current search scape, insights and predicts future key themes that will arise out of the 3p cooki ..read more
Search Engine Watch » PPC
3y ago
30-second summary:
Very few SMBs use multiple channels for their online advertising
Facebook is the most effective channel based on the cost for CPM and CPC
It’s important to remember that every business is unique when it comes to deciding on budget allocation
For any business in the software as a service (SaaS) space, data analysis and science are crucial to ensure they keep pushing ahead to reveal those insights that can really make a difference. With this in mind, the Cambridge MBA team looked to leverage Adzooma’s extensive data to identify new ways for SMBs to maximize their ad spend w ..read more