If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive. Nope – the solution’s much more simple. Mobile optimization! Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to ..read more

Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, it’s a form of artificial intelligence that allows computers to learn and improve from experience. Machine learning is used in various ways, such as identifying patterns in data, making predictions based on data, and improving decision-making. Personali ..read more

With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s time due to the pandemic shifting most business operations online, PPC marketing’s history dates back to early 2000 when Google launched the initiative AdWords. Google’s advertising platform has evolved over the last two decades, adding more features and functionality while removing others and rebranding to Google Ads. Google Ads has also continuously kept evolving and adding new features in the last couple of years. In today’s post, we’l ..read more

There’s a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly true in the overly competitive B2B world, where the ability to understand exactly who you are targeting with your marketing streamlines your efforts. Make your marketing strategy more effective by tailoring your communications and materials to the right audience. This process involves refining how to speak to them in a way that resonates. Do you know how to tailor your output to their needs and desires? Can you hone your products and services to ..read more

What’s reactive marketing and why so much buzz around it? Let’s dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What It Is and What Advantages It Has in Store for Brands What’s Reactive Marketing? It’s virtually any specific marketing method that is used to demonstrate your company’s reaction to vital situations and phenomena that typically ..read more

Create consistent content that reflects your brand’s values on social media channels. Image Source: Deposit Photos Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and how companies can create a consistent approach to maintaining and improving their social media brand awarenes ..read more

Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident.  However, with the rise of analytics, numbers have started to play a major role in the success of digital marketing approaches. For example, now that marketers know email marketing, on average they get a return of $36 for every $1 invested and they can spe ..read more

You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in your advertising efforts. This can be commonplace, especially for those retailers that have hundreds, if not 1000’s of products that they are wanting to showcase on the Google Shopping network.  Do you just throw more budget at it and hope? Even if you 2x, 3x, or more on your budget, this will not translate to showing 2-3x more of your products, especially if Google has “dialed in” on those products that are consistently convert ..read more

For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies. A brand can get a lot of traction from well-run UGC efforts. Wondering what is UGC? It refers to the content that you publish on your blog, website, or individual written social media platforms and that is outside of your business.  Since UGC is typically earned, it generates highly sought traffic and interaction. If you are still feeling unsure about leveraging UGC in your social me ..read more

Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay with a value of $5.29 billion in 2020, and is forecast to grow to $41.52 billion by 2028.    But what is it? How can it positively impact your business and marketing strategies? Let’s find out.     What is Predictive Analysis? Predictive analysis is a form of business analysis that uses statistics or machine learning to predict the outcome of something. That something can be anyth ..read more