Ultimate Guide to Product Data Feed Management
PPC Hero
by kelvinnewman
2d ago
From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the E-commerce Landscape The current e-commerce landscape is a vast, interconnected ecosystem. It is one where businesses of all sizes compete to capture the attention and loyalty of digital consumers.  Ecommerce spans various ..read more
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Advanced Google Ads Techniques To Master In 2024
PPC Hero
by sophiefell
5d ago
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 – everything from making account management easier to tailoring your messaging at scale, and making your campaigns as effective and efficient as possible. 1. Auto-apply (some) recommendations Fighting those pesky ‘optimization score’ reminders can be time-consuming –&n ..read more
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Running Performance Max Against Brand is a Waste
PPC Hero
by cjslattery
6d ago
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google ad spend per year, we have not seen this proposition supported by evidence. In fact we have found time and again that keeping branded terms live in PMax gives Google a license to waste your money. Is Brand Search Incrementa ..read more
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Advertisers: How Netflix is Coming for You
PPC Hero
by nickchristian
6d ago
If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If you have an individual or household subscription, you may well have been alerted to a change in your service, with Netflix switching you from your current, ad-free plan to a cheaper tier that will include commercial breaks. As a marketer, that should have screamed opportunity, or at the very least it will have got you asking questions. Netflix answered many of those ..read more
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How to Navigate Your Google Ads Suspension
PPC Hero
by johnhorn
6d ago
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don’t worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses puzzled and eager to restore their campaigns. Whether you’re new to the concept of a Google Ads suspension or currently grappling with one, this article will explore Google’s policies, to help you understand common suspensions, and will offer guidance on resolving issues if you find yourself fighting a suspension. Understanding Google’s Approach to Suspension ..read more
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10 Ways to Achieve True Cross-Channel Synergy
PPC Hero
by hollykelly
6d ago
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work towards achieving more from the search results and across the web. If you are able to secure both ad placements and organic search rankings, you increase your visibility and credibility. This all results in more awareness, highe ..read more
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Five Product Feed Fixes To Optimise Your Google Shopping Campaign
PPC Hero
by annasimpson
1w ago
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product feed is more important than ever. Despite that it’s an area that campaign managers often overlook.  There are many techniques that can be used to optimise your product feed to elevate your listings and maximise performance in Google Shopping. Let’s dig into 5 quick wins you can implement today! 1. Optimising for Mobile Mobile device ..read more
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5 Campaign Red Flags And Why They Matter
PPC Hero
by sophiefell
1w ago
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to learn and utilize, optimizing our campaigns can feel overwhelming. Over the years, I’ve narrowed the optimization tasks down to focus on five key metrics and red flags. This will allow you to execute fast and effective boosts to campaign performance and efficiencies. Here are 5 red flags to look out for on your PPC campaigns and, crucially, how to fix them. 1. A ..read more
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How to Capture Your YouTube Ads Audience in 5 Seconds
PPC Hero
by torreytayenaka
2w ago
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, attract new business, and get the attention of your target market with the right approach to video storytelling. Here’s how to hook your audience within the first 5 seconds of your ad. Plan Your Message Though viewers pref ..read more
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YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
PPC Hero
by alexking
2w ago
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a significant number have subsequently retreated after seeing poor initial results. The lowest risk way to get results with YouTube ads (and possibly the highest return), is with YouTube placement targeting. By serving your ads on speci ..read more
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