SMX advanced is going to be virtual and completely free in 2022. I’ll (Brad Geddes) be involved in several aspects of SMX. Day 2 Keynote: Finding the balance between creativity and automatio I’ll be presenting the day 2 keynote on Finding the balance between creativity and automation. I’ll dive into utilizing machine learning while still maintaining a human’s strengths of strategy, creativity, and the one of ‘steers’ the machine. Session: How to audit your Google Ads account like a pro Auditing your Google Ads account is always useful as it gets you out of the day-to-day task chaser mindset a ..read more

In another blow to advertisers, Google decided in September to limit the amount of query data they would share with advertisers. There are many problems with this change, and much has been written about it, so I don’t want to rehash all the problems like some companies losing 80%+ of their query data. After being asked many times all the reasons I thought this was happening, I thought I’d through out all my theories at once and get down to what this means in the long term for advertisers. I Don’t Believe it has Anything to do with Privacy First off, Google said the change was due to privacy co ..read more

It’s been a while since I’ve done an update due to how insane the world is these days. Today, I’m going to cover 3 items. • Advanced Google Ads Workshop updates • Writing Compelling PPC Ads during the Virus • Google Ads Audit Availability Google Ads Workshop Updates Due to the virus, we’ve had to cancel many of the Google Ads workshops this year. We ran one at SMX West before the virus was widespread, and another virtual workshop in London. One of the primary issues of a virtual workshop is attention span. The workshops usually run from 9am-5pm with some breaks, and the conversation often go ..read more