Here is the full recap of this week’s PPCChat session where host Julie F Bacchini shed light on the importance of the post-click (landing page) experience, what are the biggest or most common issues PPCers encounter on landing pages and more. Q1: What level of importance do you place on the post-click (landing page) experience for accounts that you manage? It’s super important. Not only will I not run the campaign until I am super happy with the landing page and conversion tracking. I also will make the client take ownership of going against laning page recommendations. @navahf Soo much impo ..read more

Amazon PPC is a powerful tool for sellers to promote their products directly within Amazon’s search results and product pages. However, navigating the complexities of Amazon PPC requires a deep understanding of its nuances and best practices. In this comprehensive cheatsheet, we’ll delve into the essential strategies and tactics to help you master Amazon PPC and achieve your business goals. Campaign & Ad Group Harmony Define Your Goals: Identify your objectives for each campaign type (Sponsored Products, Sponsored Brands) – are you seeking increased sales, brand awareness, or produc ..read more

Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain. Q1: Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? And are the things you have to explain more complex, confusing and/or confounding? I definitely feel like th ..read more

Ever feel like juggling with headlines and descriptions for your Google Ads campaigns? Responsive Search Ads are here to simplify your life! RSAs automatically tailor the text to each search, keeping it fresh and relevant for viewers. Why choose Responsive Search Ads? The digital advertising world is constantly shifting. If you want to stay competitive, you need to have smart and creative strategies. RSAs give numerous opportunities to maximize campaign performance. Let’s explore why choosing RSAs is crucial for your advertising endeavours. 1. Increased Relevance: RSAs test and optimize ad ..read more

Greetings, Readers! If you are eager to stay up-to-date with the most recent PPC developments, this is the right spot! Below is the summary of the announcements, notable feature enhancements and PPC advertising data insight that have piqued the interest of industry experts. Notable Updates from Major PPC Platforms Google Ads RSAs are a powerful tool for creating effective search ads that can improve your campaign’s performance. By incorporating catchy headlines, clear descriptions, and eye-catching visuals like images and sitelinks, search ads become more informative and engaging, leading t ..read more

During this week’s PPCChat session, host Julie F Bacchini was joined by Brie Anderson to discuss about “Google Analytics 4.” Here is the screencap of the entire discussion where experts talked about recent changes in Google Analytics 4 and more. Q1: How would you characterize your working relationship with Google Analytics 4? Personally, I think I’ll go with“Oh it has me working alright…@brie_e_anderson An unhealthy relationship I can’t leave/wish I could go back to my ex but I can’t? @revaminkoff I am trying hard to fully embrace it. But GA4 sure doesn’t make that easy! @NeptuneMoon I’ve us ..read more

This week’s PPCChat, led by Julie F Bacchini, dived into strategies for maximizing client sales, generating quick leads, and mastering campaign forecasting. Check out the full conversation screencap below! Q1: Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time – search, display, social, etc.? Yip, was running search at the time. @Pete_Bowen Oh yeah. Was mainly running search campaigns. But have also had the request for social. @NeptuneMoon “Spend more money!”  @alimehdi ..read more

Last year, Karooya partnered with White Label Expo – The online retail sourcing show which was held in London & Frankfurt. We are happy to extend our partnership to the New York event too which will occur this year on May 30th & 31st. What’s on at the show? Are you looking for the hottest emerging products in the online retail world? Are you looking to gain insights into online selling from industry leaders? If you want to gain an advantage over your competitors, this is the place to be! White Label World Expo, the industry’s leading event for white & private label products, is ..read more

The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads. What was the Issue? MakemyTrip claimed Google misused their trademarks by allowing them to be used as keywords in Google Ads for competitor Booking.com. Allowing competitors to use their trademarks as keywords amounted to trademark infringement. They claimed it misled users and diverted traffic away from their website. The A ..read more

This week’s PPCChat session covered different topics that were on PPCers minds. Implement consent mode, Google Ads limiting country targeting exclusions last week and more topics were covered by host Julie F Bacchini during the discussion. Q1: What is on your mind this week in PPC? I will pull out topics and put them into threads to make conversations easier to follow. I’m just FOMO’ing so much today because of SMX. Really wish I could be there. @BorisBeceric I’m still processing Google Ads limiting country exclusions. I do not like what that signals. https://www.seroundtable.com/google-ads ..read more