The recent antitrust ruling in the U.S. vs. Google case has introduced groundbreaking measures to address monopolistic practices in the search text advertising market. Central to the judgment are provisions aimed at enhancing transparency, reducing switching costs for advertisers, and fostering fair competition. This post breaks down the key proposals outlined in the judgment, including access to... Read more » The post Antitrust Ruling on Google: Key Transparency Measures for Advertisers Explained appeared first on Karooya ..read more

This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies. Why Ad Copies and Extensions Matter Your ad copy is the first impression a potential customer has... Read more » The post Google Ads for Amazon Products: Ad Copies & Ad Extensions appeared first on Karooya ..read more

Here is the screencap of this week’s PPCChat discussion where host Julie F Bacchini sought experts’ views on AI and the PPC industry in 2025, What will 2025 look like for the economy and business? and more Q1: What is on your mind in PPC this week? 1) Forcing Google to sell Chrome sounds a... Read more » The post PPCChat | What is on Our Minds | 19th November 2024 appeared first on Karooya ..read more

In this week’s PPCChat session, host Julie F Bacchini asked experts how they identify wasted spend in their accounts, what actions PPC professionals are taking to reduce it, what platforms could do to help address wasted spend, and more. Q1: What do you consider to be “wasted spend” and does it vary by platform? I... Read more » The post PPCChat | Stopping Wasted Spend – Can It Still Be Done? | 12th November 2024 appeared first on Karooya ..read more

In this post, we dive into how to effectively use keywords and search terms when promoting Amazon products with Google Ads. Keywords are essential for targeting the right audience, driving relevant traffic, and maximizing ad performance. Here’s a comprehensive guide to optimizing keywords and search terms in your Google Ads campaign for Amazon products. 1.... Read more » The post Google Ads for Amazon Products: Keywords & Search Terms Guide appeared first on Karooya ..read more

Amazon PPC data can be used by sellers to promote their products on Amazon platform. This data can give you insight into ad’s performance and allow sellers to make informed decisions to improve their ad campaign and product listing. Why to use Amazon PPC data? Using Amazon PPC data for product listing can be an... Read more » The post How Amazon PPC Data Can Revolutionize Your Product Listings? appeared first on Karooya ..read more

In this week’s PPCChat session, host Julie F Bacchini invited experts to share their views on ethical marketing, discuss tactics that PPC professionals consider unethical, explore whether ad platforms influence ethical versus unethical behavior, and consider if anything can be done to make the world more ethical. Q1: What does “ethical marketing” mean to you?... Read more » The post PPCChat | Ethics in PPC | 5th November 2024 appeared first on Karooya ..read more

Hello, Readers! Here’s the latest update on the most recent innovations and changes in the PPC industry. This month’s roundup aims to provide you with valuable insights. New Performance Max features: Assets experiments, video enhancements, and more:- As the peak holiday season nears, AI is becoming essential for achieving success. Performance Max leverages the full... Read more » The post Monthly Roundup | Top PPC News | October 2024 appeared first on Karooya ..read more

When running Google Ads to promote your Amazon products, a well-structured campaign is key to maximizing your return on investment (ROI). From keyword match types to campaign organization, every element plays a crucial role in ensuring that your ads are targeting the right audience while minimizing irrelevant clicks. This guide will walk you through the... Read more » The post Google Ads for Amazon Products: Campaign Structure Guide appeared first on Karooya ..read more

The PPC industry is vast, and experts often encounter challenging experiences with clients, ad platforms, and personal lessons that turn into lifelong horror stories. Here’s a screencap from this week’s PPCChat session, hosted by Julie F Bacchini. Q1: What is a horror story regarding a platform (performance, support, etc.) that you have experienced? I find... Read more » The post PPCChat | PPC Horror Stories | 29th October 2024 appeared first on Karooya ..read more