ADworld Experience Blog
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ADworld Experience is not just an AdWords advanced training session: it is a sort of experiential optimization lab made up of real cases presented by a selection of the best PPC professionals & SEM agencies in the world. To get the most out of the event, you need to have at least a minimum experience in managing AdWords and other PPC platform campaigns.
ADworld Experience Blog
5d ago
The top ten most interesting global news on Pay Per Click from November 22 to 29, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) The US Department of Justice’s requests to mitigate Google’s monopoly in searchKirti Rana (Karooya) explains the DOJ’s ..read more
ADworld Experience Blog
5d ago
The top ten most interesting global news on Pay Per Click from September 27 to October 4, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) Google and Microsoft push ads in AI-generated searchesThe integration of ads in Copilot (Microsoft) and Google ..read more
ADworld Experience Blog
1w ago
The top ten most interesting global news on Pay Per Click from November 15 to 22, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) The US Department of Justice demands that Google sell Chrome (and more)The DOJ requests to the judge ..read more
ADworld Experience Blog
1w ago
Now is open the hunting season for Pay Per Click & Conversion Rate Optimization case stories for the next ADworld Experience (which will be 99% on October 2-3, 2025, in Bologna – Italy & via live streaming). Here is what we are searching for: There is not ..read more
ADworld Experience Blog
1w ago
The top ten most interesting global news on Pay Per Click from November 8 to 15, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) Year-over-Year Data for PMax, Shopping & Search CampaignsNavah Hopkins shared 2023/2024 comparison data for different campaign types ..read more
ADworld Experience Blog
2w ago
The top ten most interesting global news on Pay Per Click from November 1 to 8, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) Brand Guidelines are starting to show up in some PMax campaignsDario Zannoni has documented the first applications ..read more
ADworld Experience Blog
1M ago
The top ten most interesting global news on Pay Per Click from October 25 to 31, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) Google reps can make untracked changes to accountsFollowing a case of unauthorized changes by a Google rep ..read more
ADworld Experience Blog
1M ago
Videos of all the advanced seminars and real PPC cases in Google Ads, Meta Ads, Linkedin Ads are now available in our online Video Shop The optimization case stories and the advanced tutorials (with specific insights in Conversion Rate Optimization) were presented at the last ..read more
ADworld Experience Blog
1M ago
The top ten most interesting global news on Pay Per Click from October 11 to 25, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) When a PMax meets a Shopping campaign, the Shopping campaign is no longer dead ?Google has announced ..read more
ADworld Experience Blog
1M ago
The top ten most interesting global news on Pay Per Click from October 4 to 11, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) The US Department of Justice proposes a Google splitIn case of failure to resolve the de facto ..read more