What is a Facebook Product Feed and How to Create One?
AdNabu : AdWords and PPC Blog
by Aniruddha Jethmalani
1w ago
Facebook (Meta) is on its way to hitting 64.6 million social commerce buyers by 2024, as eMarketer’s forecast suggests. This highlights the potential of selling on the platform and also points to a growing market ready for businesses to tap into.  Especially now, with the rise of Facebook Shops, selling on Facebook has become easier and more integrated, offering a seamless e-commerce solution within the app itself. Stats emphasize the same: from January to March 2021, Facebook Shops saw about 1 million monthly users globally and boasted around 250 million active stores, indicating its eff ..read more
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A Beginner’s Guide to Local Inventory Ads
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by shanthivutukur
1w ago
While it is a known fact that shopping has mostly turned online, 49% of consumers like to buy from brands with a local presence, and  96% of people learn about local businesses online.  This translates to higher conversion rates and increased sales with local stores and an online presence. One efficient way to promote your local store and in-store products is through Local Inventory Ads (LIAs). In this blog, we unravel local inventory ads, set up LIAs, run ad campaigns, optimize for better performance, measure success, and learn best practices to implement local inventory ads.  ..read more
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How To Create A Pinterest Product Feed For Your Store
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by Bhakti Shah
1w ago
With a user base of nearly 498 million monthly visitors, Pinterest is an excellent choice for merchants looking to expand their marketing to different channels.  Pinterest hosts a formidable search engine that has a unique algorithm. Advertising on Pinterest can bring in revenue years after the ad campaign has run its course. This is especially beneficial for e-commerce users because Pinterest’s algorithm displays results based on relevancy, not recency.  Advertising on Pinterest begins with adding your product data to the Pinterest Business Hub. To add data, you need a Pinterest pro ..read more
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What Is Google Merchant Center, and Is It Free?
AdNabu : AdWords and PPC Blog
by adnabu
1w ago
Remember back in the day when you asked a friend or acquaintance about the best place to buy a particular product? These days, consumers simply turn to Google. As per a survey, 68% of buyers mentioned searching for the product on a search engine before buying it. This is a massive number since Google dominates the space, with 91.62% of all search queries being on this platform. With recent updates, if your search term includes a product, Google will display a separate feed. This is managed under the Google Shopping tab.  When you use Google Search for a particular product query ..read more
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 How To Install Snapchat Pixel On Shopify?
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by Masoomi Saxena
2w ago
Whether you’re a small business or an established brand on Shopify, you’re likely here to harness the power of Snapchat ads. These ads offer a vast array of opportunities, enabling businesses to tap into their robust and dynamic nature. Advertising on Snapchat offers several perks for analyzing and tracking your target audience. These perks also help create marketing strategies and refine the existing ones. All these can be accessed with the help of Snap Pixel, a piece of code that helps target your ad campaigns and track customer activities.  Now, if you’re wondering, ‘How to install Sna ..read more
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How to Install the TikTok Pixel on Shopify?
AdNabu : AdWords and PPC Blog
by Aniruddha Jethmalani
2w ago
Got a Shopify store and scratching your head over what happens after people see your TikTok ads? There’s one way you can figure it out: By installing a TikTok Pixel. It will help you track their every move, from browsing to buying. Further on, customize your ads for optimal results! But how to install the TikTok pixel on Shopify?  That’s where this blog comes in.  It simplifies the installation process across various methods, from manual setup to using Shopify apps. Not only that, we will also go through the steps to verify the pixel’s functionality. On top of that, you also get some ..read more
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Facebook Pixel Code: Example & Use Cases 
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by shanthivutukur
3w ago
Gone are the days when you invest extensively in outdoor marketing like billboards, banners, and flyers. Not only do these collaterals consume time and money, it is extremely hard for marketers to track the results. There’s no data as to who saw the ad, who clicked, and who took action. With the advent of digital marketing, everything’s possible. You can track visitors and their actions that lead to the conversions. You can also understand their online behavior, follow them through their journey, and retarget customers for future ad campaigns. For Facebook (Meta) and Instagram ads, you can tra ..read more
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What Is Google Merchant Center, and Is It Free?
AdNabu : AdWords and PPC Blog
by adnabu
3w ago
Remember back in the day when you asked a friend or acquaintance about the best place to buy a particular product? These days, consumers simply turn to Google. As per a survey, 68% of buyers mentioned searching for the product on a search engine before buying it. This is a massive number since Google dominates the space, with 91.62% of all search queries being on this platform. With recent updates, if your search term includes a product, Google will display a separate feed. This is managed under the Google Shopping tab.  When you use Google Search for a particular product query ..read more
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An Ultimate Guide to Shopify Walmart Integration
AdNabu : AdWords and PPC Blog
by Aniruddha Jethmalani
3w ago
Shopify Walmart integration can be a smart move for merchants who want to broaden their horizons and spike their sales. With over 4.8 million Shopify stores and Walmart’s 120 million monthly visitors, this partnership opens doors to a vast customer base. It’s a chance to improve your store’s visibility by tapping into Walmart’s trusted reputation. But then, how to sell on Walmart with Shopify? What can be the plan of action? And what prerequisites do you need? These are some questions that need answers, and that’s where this blog comes in.  Through this, we will guide you through the Shop ..read more
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What Is Shopify Data Feed?
AdNabu : AdWords and PPC Blog
by adnabu
1M ago
Shopify is one of the leading e-commerce platforms today. As of 2023, it held a market share of 10.32% and has about 2.1 million daily active users. Shopify offers a variety of features to manage your store’s inventory. One such feature is the Shopify data feed.  Simply put, it is a structured collection of product data from a Shopify store that is formatted for distribution or integration with other platforms, such as advertising networks, comparison shopping engines, affiliate networks, or other online marketplaces. An accurate and detailed data feed on Shopify is vital for two reasons ..read more
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