
Underlines Magazine
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Underlines is the priority business publication for intimate apparel, beachwear, hosiery, bodywear and textiles.
Underlines Magazine
2d ago
The UK’s leading multi-store gift card, One4all Gift Cards, has announced two exciting new partnerships with global fashion retailer, ASOS, and premium e-commerce marketplace, Secret Sales. ASOS, one of the largest international e-commerce retailers, is now accepting the One4all Gift Card for all online purchases, meaning customers can access all their favourite brands at the touch of a button – over 850 brands to choose from as well as their own ASOS ranges, which include Collusion and Topshop.
Secret Sales is a premium e-commerce marketplace for fashion ..read more
Underlines Magazine
3d ago
Sunlight Glow – Antique Gold
Entitled Wild Spirit, Aubade’s new swim collection for late 2023-2024 evokes freedom and adventure, with a bohemian-rock aesthetic inspired by nature and a rebellious mood.
Mystic Soul - Seashell
Fierce Spirit - Serpent
Fierce Spirit - Wildcat
Colours range between bright and moodier, mysterious tones. Terracotta and ochre recall the warmth of earth tones whilst turquoise and indigo remind us of the sky and ocean. Prints include a tie-dye with soft colourings and animal prints (wildcat and leopard) and an elegant snake pattern.
Summer Journey
Sunlight Glow ..read more
Underlines Magazine
3d ago
The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel and personal care industries, announced that it is a supporting partner of the United Nations Conscious Fashion and Lifestyle Network Annual Meeting today (1st June).
Jean Hegedus
The company’s sustainability director, Jean Hegedus, will be a panelist at the meeting taking place at the United Nations Headquarters in New York City that will bring together media, industry stakeholders, and United Nations representatives to highlight actions, solutions, and progr ..read more
Underlines Magazine
4d ago
Unconfirmed reports suggest that the British luxury lingerie brand, Myla London, established in 1999 by Charlotte Semler and Nina Hampson, is closing down. The brand was bought and relaunched in 2018 by Garry Hogarth and Leila Habibi who had both previously worked with Agent Provocateur.
Myla London’s stockists include Selfridges, Harrods, John Lewis, Fenwick, Farfetch, and Wolf & Badger in the UK, as well as Victoria’s Secret and Bergdorf Goodman in the USA, also historically being stocked at KaDeWe and Net a Porter. It was only in 2022 that the brand launched Myla Rose, a diffusio ..read more
Underlines Magazine
4d ago
Naturana reveal their themes for swimwear styles in 2024 – City Vibes, Small Escapes, Beautiful Beaches and The Essentials.
City Vibes – coolness, composure and self-assurance in sleek, contemporary and minimalist designs – stripes and graphics for prints and blue, violet and brown a key colour combination.
Small Escapes – for little everyday escapes with fun animal prints, vector art, multi-stripes and slurred prints.
Beautiful Beaches – summer, sun and sand for that beach holiday. Vibrant foliage and floral prints with a graphic tankini set
The Essentials the must-haves for everyday wear ..read more
Underlines Magazine
5d ago
After recently announcing the cancellation of their Manchester event, organisers of Just Around the Corner have announced their show dates in London in July (16-18). These dates directly align with the other major trade shows, Pure London and Scoop being held at Olympia London venue.
Just Around the Corner is moving to a new venue – Tobacco Dock in Wapping, East London – maintaining its presence in the East End and continuing its relaxed, laid back atmosphere and electric mix of brands which is appreciated by buyers and retailers. For more details on exhibiting or visiting the event cl ..read more
Underlines Magazine
5d ago
This new collaboration for SS2024 follows on from those forged by Aubade with the couture houses of Elie Saab, Iris van Herpen and Karl Lagerfeld. Aubade, the premium lifestyle seduction brand, is opening a new chapter and bringing its collection into the sportswear and athleisure universe: adding a sexy angle to sportswear, flattering and accentuating the silhouette, supporting women in their everyday lives by giving them a feeling of confidence and strength, and helping them to surpass themselves.
Luz Collections was formed in 2011 and is a pioneering brand in the eco-friendly fashion mark ..read more
Underlines Magazine
1w ago
Texworld Paris is already sold out for its July edition (3-5 July 2023) – the Texworld Evolution Paris trade shows (which encompass Apparel Sourcing, Avantex, Leatherworld and Texworld Paris) will welcome some 1,350 exhibitors from over countries. 2023 marks the 25th anniversary in its new venue of Hall 1 of the Porte de Versailles Exhibiton Centre.
July 2023 marks the largest event since the end of the pandemic and attendance is anticipated to be 40% higher than the February 2023 event. This season two joint days have been organised for visitors in conjunction with Curve Paris and Interfili ..read more
Underlines Magazine
1w ago
Premium swim and resort brand NAIA Beach has appointed CiCi PR to handle all Press and PR from immediate effect. CiCi PR will handle all worldwide press / media enquiries and support the brand with their B2B and B2C PR plans for SS23, AW23 and SS24 collections. All PR based services will be managed by CiCi PR to include campaigns, events, influencer placements,product placements and general promotion of collections focusing on the UK, US, and UAE markets for 2023. CiCi PR celebrates a successful 18 years in business this summer and has extensive experience working with swimwear and lingerie b ..read more
Underlines Magazine
1w ago
The Fashion Awards 2023 will take place on Monday 4th December 2023, returning to the iconic London venue, the Royal Albert Hall.
The Fashion Awards brings together a global community in London, the home of fashion creativity, to amplify leaders of change, celebrate excellence in creativity and support the next generation of creative talent. The event serves as the main fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry through its focus on education, grant-giving, and business mentoring.
The  ..read more