Posted at 10:00 • 5 Oct 2018 • SHEER • The Lingerie Bible   How often should we buy new bras? The answer is every 6 to 12 months. Some bras might last longer than the others, but even the best bra has its own lifespan, it can be damaged by washing machine or other factors affecting its shape and elasticity. DOES YOUR BRA HAVE ANY OF THE BELOW SYMPTOMS? 1. YOU FIND YOURSELF MOVING TO A TIGHTER HOOK AS TIME PASSES When we got a new bra, it should fit us perfectly at the outermost hook at the back closure. If you find yourself needing to go for the tightest hook as time goes, it ..read more

SS21 | Mix and Match Sizes Evarae EVARAE EVARAE EVARAE EVARAE EVARAE EVARAE EVARAE EVARAE Eberjey Swim EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM EBERJEY SWIM Paolita PAOLITA PAOLITA PAOLITA PAOLITA Fella Swim FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM FELLA SWIM Our team at ..read more

Spring has arrived, butterflies flutter around, and the warmer weather feels like a breath of fresh air. Surrounded by nature’s colorful revealing of flowers and plants, our minds are drawn towards the equally captivating lingerie color trends of the year. From pretty pinks to dainty blues, refreshing whites to natural greens, Sheer Team’s color picks of the season will surely help you usher Spring into your lingerie fashion. Light in White Refreshingly clean and light like a fresh breeze, white and ivory lingerie gives you a feeling of newness, perfect for springtime. Start a new day wi ..read more

When we try on a new bra and the fit, the style, the color and the shape is all perfect – well, it makes us so overjoyed, it’s like finding a new Best Friend! We are so excited to share our newest line-up of Everyday bras that will fit sleekly into your wardrobe in their tonal colors and invisible silhouettes. These newest bras are meant to bring out the best in you with support and care – exactly like a Best Friend would! NATORI, FEATHERS CONTOUR PLUNGE BRA Natori | Minimal Convertible Push Up T-Shirt Bra The perfect push-up bra for everyday wear. With a breathable and ultra-soft fabr ..read more

The Year of the Ox is almost upon us! No matter who you’re celebrating with this year or how strongly you believe in Chinese traditions, it’s always a good idea to boost your luck, health and happiness at the start of a new year. In Chinese traditions, red is one of the luckiest colors; symbolising life, hope, loyalty, and success. That’s why during Chinese New Year, you will see the city blossom with red decorations, and everyone partaking in the happy gifting (and receiving!) of Red Envelopes. It has been said that people who wear red underwear during Chinese New Year celebrations are cons ..read more

A New Year has arrived! Kick-start those self-improvement promises you made to yourself – and start by loving our Earth so that it can love you back. Turn your eco-conscious attention towards environmentally responsible MicroModal fabric, a magical material that is blissfully soft and smooth yet sustainably crafted from beech trees. Give back to our Earth while simultaneously giving yourself dreamy lingerie and loungewear made of eco-friendly MicroModal. Now, that’s an irresistible positive way to start off the New Year! How MicroModal Fabric is Made EBERJEY, GISELE MODAL PAJAMA SET Mic ..read more

With the 2021 New Year, it’s time to focus on a New You. What’s the best thing you can do for yourself this year? Sheer suggests that 2021 should be the Be Kind to Yourself year. Put yourself on the top of your TO-DO list, and start by treating yourself to some special pieces selected by our Sheer team. Start your year off with a Sheer smile! Zimmerli ZIMMERLI, PURENESS MICROMODAL TOP AND PANTS SET Buttery soft goodness can be found in the Zimmerli Pureness MicroModal Top and Pants set. Made with breathable beechwood cellulose, MicroModal is a sustainable fabric that tenderly hugs and c ..read more

Don’t you just hate it when your shapewear doesn’t stay up and starts rolling down, creating a bulge on your body when it was meant to give you a smooth silhouette? How about when it’s so tight and restrictive that it starts rubbing on your skin, making you all hot and bothered and you can’t wait to take it off? COURTESY OF HEIST Introducing the Shapewear Collection by Heist, a revolutionary line of shapewear that uses industry-first technologies learned from sports and space to create products that addresses all your concerns about shapewear. Exclusively sold at Sheer, this innovative ..read more

‘Tis the season to celebrate your love for family, friends and yourself! Indulge, share, and simply celebrate the joy of reaching the holiday season of this unprecedented year. Express your love and appreciation to your loved ones with a gift from Sheer’s Personal Picks for the 2020 Holiday Season. Gifts For Mom OLIVIA VON HALLE, LILA DYNASTY SILK PAJAMA SET Moms deserve the best for all the unconditional love they give you. Give thanks this season by showing Mom just how much you love her too! Olivia Von Halle’s 100% silk pajamas with Mother of Pearl buttons are the finest luxury avail ..read more

The female nipple has long been the focus of intrigue and censure. Laws have been written specifically to dictate whether the female nipple can be displayed in public. Burlesque performers in the 1920s Parisian dance halls took advantage of this fascination with female nipples, and instead sought to highlight them with tasseled and gem-decorated nipple pasties as they twirled and sparkled onstage. COURTESY OF DAILY MAIL ONLINE Fast forward to present-day, and nipple pasties have now become a staple in every women’s wardrobe. Flesh-colored ones are worn under airy tops, backless dresses ..read more