Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ESTELLE PULESTON Founded in 2022, HartiSWIM is a swimwear and lifestyle brand that’s all about storytelling, self-expression, and dressing up for the beach. It was created by Tessa Hartmann – a fashion industry veteran with almost 30 years’ experience in PR and branding – and her two daughters, and is based around the works of her artist husband, Harti. A fan of circa 1990s Moschino with its statement pop … Read More The post HartiSWIM: Playful, Pop Art Glamour for the Poolside appeared first on Lingerie Briefs ~ by E ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Aubade Paris previews a dazzling banquet of sunny colors and sultry shapes for Spring 2025. A flamboyant lingerie landscape will begin delivery in November 2024. Featured here are nine Aubade stories capturing the seductive design aesthetic of this quintessential French brand. Elegance, luxury and eco-conscious materials are combined with floral motifs, multi-thread embroideries, Leavers laces, pearlescence effects and jeweled details to create a brilliant multicultural richness. Whether women are seeking … Read More The ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog The latest addition to Wacoal’s bra assortment is the High Profile Underwire Bra. This lightweight yet powerful bra, offers a seamless blend of modern design and timeless elegance. Key Features: Ultimate Lift™: This everyday option lifts the bustline up to one inch for the most flattering silhouette. Floral Lace Pattern: The allover floral lace adds a touch of sophistication, making this bra as beautiful as it is functional. Customizable … Read More The post Wacoal’s Newest Launch: High Profile Underwire Bra appeared fir ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Panache has reimagined their award-winning sport bras for AW24 with smooth style lines and a fashionable color block palette! Plus, they’ve added a seasonal graphic print inspired by 80s sportswear (arriving soon). Both colorways are designed to boost confidence and bring joy to your workout regimen. The right fit and expertise are key to living an active life with no boundaries. The award winning Panache and Sculptresse Sports Bras … Read More The post Panache & Sculptress Sports Bras Reimagined AW24 appeared first o ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Evelyn & Bobbie infuses their powerhouse wireless bra collection with the color Plum Purple for Fall 24. Delivering imminently this robust, regal and rich hue is a perfect moniker for the brand’s aesthetic. Often correlated with luxury, royalty and ambition, it is used symbolically to represent independence, creativity and pride; all virtues that reflect the fit mission driving this innovative company.  Using their patented EB Core® technology, Evelyn & Bobbie … Read More The post Evelyn & Bobbie Debuts Pl ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Photographed by STEPHANIE HYNES Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked Stephanie to create a photoshoot of bestselling, time-honored bras from some of our partner brands. Thank you … Read More The post Iconic Bras: Gold Standard Classics From Our Partner Br ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By DANA DONOFREE Discover the Monica Full Coverage Bra: AnaOno’s Best-Selling Bra When it comes to finding the perfect bra, every person’s journey is unique. At AnaOno, we understand that no two chests are the same, which is why we’ve dedicated ourselves to designing bras that offer comfort, support, and style for all. Leading the charge is our top-selling Monica Full Coverage Bra, a fan (& store)-favorite for a reason.… Read More The post Discover the Monica Full Coverage Mastectomy Bra: AnaOno’s Best-Selling Bra app ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ESTELLE PULESTON Described on its website as that has something for you whether you’re after a chic everyday set or something truly special. Previously known as Lou crie à Tort, it was created by Lou Salomé Carrillo in 2015. Her goal was to combine creative design with exceptional craftsmanship, plus a ‘female vision’ of lingerie that would make the wearer feel her very best. “Lingerie has this unique … Read More The post Maison Louve: Truly Artisanal Lingerie from France appeared first on Lingerie Briefs ~ by Ellen Lew ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog To celebrate the diversity of their homeland of Colombia, as well as their US market and beyond, acclaimed shapewear brand Leonisa has expanded their shades of nude multiple times over the years. Most recently, the brand introduced a gorgeous Dark Brown color that pairs perfectly with deep skin tones. This rich new color is available in a whole range of items, a few of  which are highlighted below. Our bestseller … Read More The post Leonisa Expands their Spectrum of Nudes Introducing Dark Brown appeared first on Ling ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Rosa Faia now offers their popular Lace Rose non-wire padded bra in Rosewood, a youthful and fashionable color perfect for light-colored tops.This comfortable t-shirt bra with soft cups, features a smooth surface for a seamless look. Beautiful lace details around the sides of the cups and decorative bows are added for a feminine touch. The Lace Rose bra offers support without an underwire and has a slightly transparent tulle … Read More The post Rosa Faia Lace Rose Wireless Contour Bra Now in Rosewood appeared first on Lin ..read more