Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWISEvery time I return to my home in Mexico, I have something to say about Sports Bras. Specifically, hi-impact Sports Bras that support large breasted women like me. This time the gold medal (I am getting into Olympic mode) goes to Anita’s new Performance Wire X style. This sports bra is SO comfortable, that I have worn it almost daily on my morning horseback rides. (Don’t worry, it’s washed regularly). Being … Read More The post Anita Launches the New Performance Wire X Sports Bra appeared first on Lingerie Br ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog In a few weeks, Mey will launch its new Air Bra, the anchor style in the brand’s Fabulous Collection. This 3-part underwire bra has been specially designed for the US market to fit a range of sizes 32-44, C-G cups. Constructed with a light, breathable Swiss lace, it delivers weightless comfort but unequivocal support. Five silhouettes (2 bras, 3 panty shapes) that are available in basic black and crème comprise this never out of stock … Read More The post Mey Launches the Fabulous New Air Bra for Spring 24 appeared first o ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Wacoal’s commitment to women extends beyond the design studio and into the community, where they support the fight against breast cancer. A long-standing partnership with Susan G. Komen® has enabled Wacoal to combine two of the things they do best—bra fitting and philanthropy. In collaboration with Susan G. Komen®, Wacoal holds Fit for the Cure® events in stores across the country. These events provide women with an opportunity to receive a complimentary bra fitting. Wacoal … Read More The post Look Good, Do Good, Feel Goo ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Latte Love™ Co. sleep and loungewear has certainly been on the Lingerie Briefs radar for the past few months. Introduced to the US market last year, they are an amalgam of incredible fabrics, dynamic prints, and relaxed shapes all inspired by the company’s mantra Slow. Things. Down. Comfort driven  , Latte Love™ is laser focused on what today’s woman wants, effortless style. When I first discovered them at Curve last August, the Crinkle Gauze collection… Read More The post Latte Love™ Co. Crinkle Cotton Gauze Collec ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Feminine mystique: nothing quite defines it better than French Lingerie. Elegant, timeless yet, always of the moment, the Simone Pérèle brand has been making this point for the past 75 years.  Each piece is created with delicate details that expertly express the brand’s exquisite design aesthetic. Known for their ever-comfortable fit, Simone Perele continues to successfully establish life-changing bras that satisfy women’s intimate needs worldwide. These best-selling all-star styles are just a few examples of … Read M ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog What sets the Leonisa Swimwear Collection apart? The combination of fit, flair and function. This season the brand launches a stunning assortment of bathing suits that deliver the shaping power for which Leonisa is renowned. Each piece offers hi-tech details camouflaged by innovative design details. For example, the multi-way swimsuit can be morphed from a skirted style into an asymmetrically draped silhouette. Further it transforms into a belted alternative that accentuates the waist. It’s a … Read More The post Leonisa 2 ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS Monday, as every USA news channel spewed, was the solar eclipse. In Los Cabos Mexico, we were privy to a perspective just short of the 100% vision seen on the direct track. Nonetheless, it was quite a spectacle.  One of the phenomena we did experience was the decreasing of temperature and the waning of light. It didn’t go dark. It grew dusky. It was a brief interlude of calm before the noon … Read More The post Evelyn & Bobbie’s Moonstone Lace Collection Eclipses Expectations appeared first on Ling ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ESTELLE PULESTON Founded in 2009 by Canadian designer Jen Gilpin, DSTM – that’s short for Don’t Shoot the Messengers – is an underwire-free brand making creative lingerie, lingerie and lounge-inspired outerwear, and versatile, multi-occasional bodywear. Think tank tops with attached thigh straps, full body (though sometimes backless or butt-less!) catsuits, and all manner of mesh and cut out-detailed crop tops and bodysuits. With a primarily black color palette, the brand’s aesthetic is graphic, modern … Read More The ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS “What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded mesh and signature Italian lace. … Read More The post Natori’s Feathers Bra: 15 Years & Still Going Strong appeared fi ..read more

Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS I love dogs. So perhaps it was the Husky featured in Calida’s Fall 2024 Cosy Collection campaign that sparked my interest at the recent trade shows. However, I am more inclined to think that the peaceful palette as well as the classic styling was responsible. No matter the cause, this combination of these creative layering pieces are the epitome of the brand’s DNA; ‘a fusion of comfort, elegance and functionality’. Blending the … Read More The post Calida’s Fall 2024 Cosy Campaign appeared first on Lingeri ..read more