Alyson Osterman-Kerr As clients head back to the salon for the first time in months, the desire for self-expression will call upon various hair shades.   According to Eufora, pink is making a statement as this season’s new fashion color. Celebrities, including Elle Fanning, Suki Waterhouse, Taylor Swift, Sienna Miller, Kate Hudson and Helen Mirren have all been spotted donning the rosy hue. Eufora's color development manager, Joanne Rempel, shared tips for achieving pink perfection. She explained, “I use EuforaColor Artisan Pink Peony as the foundation for any pink tone because as a dir ..read more

Alyson Osterman-Kerr Wahl Professional has promoted Ashley Engaldo to senior sales specialist for its professional sales division. In her new role, Engaldo will oversee the professional division’s sales operations in North America. Additionally, she will be the driver between its customers and the internal customer service team. According to Wahl Professional, Engaldo has been with the company since 2016. News ..read more

Surface Hair, the leading professional brand founded on the principle of respecting personal health and the earth, recently released their Blowout collection. These three products are each infused with Cannabis Sativa Seed Oil, which is rich in Omega 6 fatty acid for long-lasting moisture and heat resistance. We reached out to the brand to find out more about this exciting range! What is the Surface Blowout Collection? The Surface Blowout Collection is system to a beautiful, healthy, longer-lasting blowout. It features three products—Primer Spray, Texture Spray and Dry Oil Spray—that prep and ..read more

Alyson Osterman-Kerr The Professional Beauty Association (PBA) has announced the programming for its Executive Summit 2020, which will “explore the art of reinvention.” According to PBA, this year’s summit will be a two-part virtual event on September 2 and October 7, 2020. Attendees can virtually interact with speakers and other registrants while also learning about industry innovation and consumer trends. The event’s content will also be available on-demand for a short time after the event. The event on September 2, 2020, will include: The keynote “The Road to Reinvention: How inventive t ..read more

Alyson Osterman-Kerr In a world of face masks and social distancing, people are seeking out various avenues to express their individuality. This desire to better stand out will prompt hair color to take on a new importance, according to WGSN. In the report “Forecast S/S 22: Hair—Colour & Texture,” WGSN included colors and directions from its S/S 22 palette and translated them into five trends predicted to turn heads in 2022. Galleries ..read more

Alyson Osterman-Kerr During these unprecedented times, salon owners and stylists have experienced the uncertainty of lockdown, the joy of reuniting with clients and the stress of adhering to new safety guidelines—along with a rollercoaster of every other emotion. Andrew Carruthers, education director for Sam Villa, shared four methods for regaining focus during the last episode of “Cabin Fever with Andrew Carruthers–Regaining Focus.” Carruthers stated, “With so many things out of our control these days, it’s important to find a sense of direction to center your nervous system. To do that, yo ..read more

Alyson Osterman-Kerr In honor of its 140th anniversary, Wella Professionals has revealed a digital collection of 140 unique hair color transformations. Created by the brand’s global community of changemakers, the collection is a tribute to the brand’s mantra “Make Change.” The social media campaign #140ChangeMakers was launched in October 2019 and showcased hair color transformations on Wella Professionals’ Instagram. According to the brand, the hair color transformations were mainly created using the iconic Koleston Perfect with ME+. According to Wella Professionals: News ..read more

Olaplex has launched Olaplex No. 0–Intensive Bond Building Hair Treatment, the at-home version of its professional back bar No. 1. According to Olaplex, the professional-inspired treatment was created to prime hair for absorbing nourishment, rebuilding hair bonds, and strengthening and protecting hair integrity. The product comes in a needle nose bottle that aids in direct application from root to tip. Users are instructed to leave the product in for 10 minutes. Olaplex No. 0 reportedly contains the highest concentration of Olaplex’s patented molecule, Bis-Aminopropyl Diglycol Dimaleate, wit ..read more

Alyson Osterman-Kerr AG Hair, a Vancouver-based hair care brand, donated 1,200 bottles each of its Hands Free hand sanitizer to the United Way, Canuck Place Children’s Hospice, Greater Vancouver Food Bank and BC Cancer Society, as well as to local restaurants. According to the company, the hand sanitizer exceeds the Centre of Disease Control (CDC) and World Health Organization’s (WHO) sanitizer guidelines. The product contains corn-derived alcohol as well as vitamin E, glycerin and aloe. The sanitizer is available in a gel or spray formula. Graham Fraser, CEO of AG Hair, said, “As businesses ..read more

Alyson Osterman-Kerr The 2020 edition of Sports Clips Haircuts’ National Huddle Awards was hosted online over the course of several weeks in response to the COVID-19 (coronavirus) pandemic. According to the company, the annual event, which focuses on business updates, training, education, celebration and awards, was initially scheduled to take place in San Antonio, Texas. Top award winners included: News ..read more