The day your college students become college grads is among the most important events on campus during any school year. It’s also logistically complex, with active involvement from academic affairs, facilities, and everything in between. At the same time, the day when your seniors bring out their graduation caps is also a central marketing opportunity. With all the pomp and circumstance, the right graduation promotion ideas can turn your commencement into a giant graduation party. As with any campus event promotion ideas, it’s a holistic party. Learn how you can leverage commencement to become ..read more

In our increasingly digital society, where technology permeates every aspect of life—from education and employment to personal and social interactions—the call for genuinely accessible applications has never been more critical. However, many organizations continue to opt for creating separate or alternative versions of their digital content to meet accessibility standards. This approach, although seemingly a quick and more manageable fix, falls short of providing true inclusivity and presents numerous challenges. The Pitfalls of Parallel Digital Realities Imagine navigating a city where every ..read more

Empowering Institutions with Enhanced Engagement Tools for the Digital Age DENVER, COLORADO, UNITED STATES, April 5, 2024 /EINPresswire.com/ — Concept3D, a leading provider of immersive online campus experiences, today announced a new strategic partnership with Slate by Technolutions, the premier platform for higher education engagement and enrollment management. This partnership empowers colleges and universities to improve campus navigation, communication, recruitment, and event management through advanced, integrated digital solutions. Concept3D’s platform is designed to elevate campus eng ..read more

For college students, the four years on campus are about much more than just taking some classes. They’re about engaging with each other and the campus community, which means attending and participating in college events that match their interests. These initiatives are not just for college students, either. Any college campus thrives with an active scene of well-attended events, which can play a core role in driving student engagement and retention. To get there, you must be strategic about engaging your campus community with the right campus event promotion ideas. As you plan your upcoming e ..read more

Commencement day represents the culmination of years of work and a symbolic step into a new set of challenges and experiences for graduating students. The commencement ceremony and its surrounding events are an opportunity for your institution to make a lasting impression on graduates and their family members, providing them with a lifetime of memories and positive associations with your institution. So, commencement day planning and marketing is an essential step for your university. The Importance of Planning Commencement Day It is incredibly important to treat each graduation ceremony like ..read more

Your vibrant campus community has a lot to offer students. But if they can’t find information about upcoming events, everyone loses. Event planners will get frustrated with poor event attendance, and students will feel disconnected from campus life, which we know helps with retention, engagement, and community-building. Building a campus event calendar is a great solution. A campus events calendar offers the promise of streamlined functionality that connects attendees with the university events that matter to them. Also, building out the events calendar offers a unique opportunity for cohesion ..read more

As another academic year comes to a close, colleges and universities across the country are preparing for the biggest event of the year. But one consideration may not be as top of mind as it should be: accounting for graduating students and guests with disabilities by prioritizing graduation day accessibility. Unfortunately, it’s an easy factor to overlook. But even if the students receiving diplomas have no impairments that may make enjoying the day more difficult, their family members might. That’s why prioritizing graduation day accessibility is such an important piece of planning the big d ..read more

Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how to increase event attendance). However, in our fast-paced world of information overload, it can be difficult for people to sift through the opportunities bombarding them and know when to make time for events that would deliver on these needs. Event marketing requires more than just offering event details. Your marketing should provide your audience with a chance to discover a sense of excitement and purpose. Make your upcoming events break through the noise with a clear call to a ..read more

Every student on your college campus is unique. But once you take a step back, you can sort your target audience into distinct college student personas. That step, in turn, can go a long way toward building a better event marketing strategy. If you’re even passingly familiar with higher education marketing, you know that identifying your target audience relies largely on demographic information. But it also pays to go further. By defining the personas of your current students, your marketing team and everyone around campus can better focus your efforts to speak directly to their motivations an ..read more

Higher education institutions know that their marketing strategies to increase student enrollment must include personalization. But what those marketing efforts look like varies from school to school. Students will expect marketing materials designed to meet their unique needs and interests. So schools that go above and beyond these expectations will see a positive boost in their enrollment rates—and their long-term student engagement. Make sure you’re matching the right students to your institution from the very beginning by building robust personalized marketing strategies into your initiati ..read more