How to Increase Event Attendance: 14 Effective Strategies
Concept3D | Blog
by Dana Adams
9h ago
Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how to increase event attendance). However, in our fast-paced world of information overload, it can be difficult for people to sift through the opportunities bombarding them and know when to make time for events that would deliver on these needs. Event marketing requires more than just offering event details. Your marketing should provide your audience with a chance to discover a sense of excitement and purpose. Make your upcoming events break through the noise with a clear call to a ..read more
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Understanding College Student Personas for Event Marketing
Concept3D | Blog
by Lucas Brewer
9h ago
Every student on your college campus is unique. But once you take a step back, you can sort your target audience into distinct college student personas. That step, in turn, can go a long way toward building a better event marketing strategy. If you’re even passingly familiar with higher education marketing, you know that identifying your target audience relies largely on demographic information. But it also pays to go further. By defining the personas of your current students, your marketing team and everyone around campus can better focus your efforts to speak directly to their motivations an ..read more
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9 Marketing Strategies to Increase Student Enrollment and Boost Personalization
Concept3D | Blog
by Christian Batarseh
9h ago
Higher education institutions know that their marketing strategies to increase student enrollment must include personalization. But what those marketing efforts look like varies from school to school. Students will expect marketing materials designed to meet their unique needs and interests. So schools that go above and beyond these expectations will see a positive boost in their enrollment rates—and their long-term student engagement. Make sure you’re matching the right students to your institution from the very beginning by building robust personalized marketing strategies into your initiati ..read more
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Campus Event Lifecycle: The Stages, Tips, and How to Incorporate Data for Success
Concept3D | Blog
by Dana Adams
1w ago
Campus event planning is never simple. From homecoming to admissions information sessions, universities have the potential to highlight campus life, provide lifelong engagement for alums, and more—if you get the planning process right. That means considering the entire campus event lifecycle. Your event logistics begin long before the event day. Depending on the type of event, it can even begin months in advance. You need to get the entire workflow of every stage in the event lifecycle right to ensure a successful day that your event attendees will be sure to appreciate. And, of course, data w ..read more
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5 College Campus Event Analytics Tools for Better Event Marketing and Promotion
Concept3D | Blog
by Christian Batarseh
1w ago
You want engaging, interactive on-campus events that are well attended and smoothly managed. Your students want to feel connected and inspired while they gain information and experiences that are relevant and applicable to their lives. But how do you know this is happening without college campus event analytics tools? No one in higher education has time to waste. So that means that the most compelling events will have immediate relevance to stakeholders. Done well, event organization can be a tool for: Increased student enrollment Effective fundraising An ongoing sense of community for existi ..read more
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Beyond the Brochure: How to Engage Prospective Students
Concept3D | Blog
by Jeff Harwood
2w ago
Higher education enrollment marketing is becoming more competitive by the minute. With high school students now receiving outreach from countless sources at every stage in the admissions process, higher education institutions that effectively engage prospective students can put themselves ahead of their competition. It’s not just about pushing your message through traditional recruitment methods, although brochures and high school visits from your admissions team certainly still play a role. Instead, it’s about finding touchpoints that follow up on those introductions, leveraging innovative in ..read more
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6 Inspiring College Decision Day Celebration Ideas for Higher Ed Institutions
Concept3D | Blog
by Jonathan Martin
2w ago
For high school seniors, college decision day is among the most exciting days in the school year. Especially in schools with a college-going culture, it’s an opportunity to celebrate college-bound community members. You can also provide an example for younger students of what success looks like. For colleges and universities, the same day is just as important. In fact, when planned the right way, it can be a central part of your marketing effort to increase student enrollment. High schools across the country will celebrate this event in a wide range of ways. They might: Host signing days Prom ..read more
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The 2024 Guide on How to Increase Student Enrollment in College
Concept3D | Blog
by Lucas Brewer
2M ago
Higher education enrollment management is a challenging game. Lower high school graduation rates, coupled with the public’s increasing lack of confidence in the four-year degree model, can make it difficult to attract and retain students for both private and public universities. But at the same time, this challenge is far from impossible. After all, even in the midst of these trends, a wide range of schools are still thriving. As we move into the new year, it’s time to assess your strategies to increase college enrollment. There is, of course, no single magic bullet solving the question of how ..read more
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How a Sense of Community Can Impact Your Student Retention
Concept3D | Blog
by Dana Adams
2M ago
The ultimate goal of any college or university is to graduate successful students. That means not just recruiting exceptional students to your institution but also ensuring they remain with you through the time they walk the stage at commencement. And that, in turn, means paying special attention to your retention. But retention ties to something that may or may not surprise you: your campus’s sense of community. College student retention, of course, is the rate at which students who initially enrolled at your school remain students across semesters. There are different types of retention, lik ..read more
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4 Marketing Strategies to Increase Student Enrollment in 2024
Concept3D | Blog
by Christian Batarseh
3M ago
College enrollment numbers across the US are finally inching toward stabilization. But there’s still no evidence regarding the likelihood of returning to pre-pandemic levels, and marketing strategies to increase student enrollment still need to do a lot of heavy lifting. Enrollments in higher ed sectors declined by 0.5% between spring 2022 and spring 2023, a vast improvement from the 3.1% decline only a year earlier. However, these numbers aren’t uniform across the country. For example, only 53% of high school graduates in Tennessee go directly to college, while the average is nearly 10% high ..read more
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