LinkedIn, the professional social network, has witnessed a meteoric rise in recent times. Boasting over a billion active users, the platform has consistently reported record-breaking engagement levels, fuelled by features like newsletters and collaborative articles. But are you harnessing the full potential of LinkedIn for your business? This article from our social media marketing agency in Melbourne dives deep into 15 actionable tips to elevate your LinkedIn strategy, propelling you towards greater brand awareness, lead generation, and professional networking success. Who Benefits Most From ..read more

Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary platform empowers small businesses with a wealth of features designed to unlock valuable customer insights, optimise campaigns across channels, and navigate the evolving privacy landscape. As a Melbourne-based digital marketing agency specialising in affordable marketing services for small businesses, we’re here to unlock the full potential of GA4 for you. Let’s dive deep and explore how this powerful tool can help you achieve your marketing goals. What is GA4 and Why Do ..read more

Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and remembers your brand and its offerings. A strong brand presence fosters trust, loyalty, and ultimately, conversions. But how do you measure the effectiveness of your brand awareness efforts? This guide from our small business marketing agency explores nine key strategies to illuminate the power of brand awareness measurement and empower you to optimise your marketing campaigns. Understanding Brand Awareness: A Two-Tiered Approach Brand awareness encompasses two ..read more

In the ever-evolving digital landscape, content is king. But just like a majestic castle left untended, even the most informative and engaging content can succumb to a silent enemy: content decay. Forget the misleading term – it’s not about content “decaying” or rotting away. It’s about content losing its relevance and user interest over time. This can lead to a drop in organic traffic, search engine rankings, and ultimately, conversions. Here at Digital Freak, we understand the importance of keeping your content fresh and fighting the good fight against decay. So, what are the culprits behind ..read more

The world of SEO (Search Engine Optimisation) is a dynamic ecosystem, constantly evolving to prioritise user experience and satisfaction. To stay competitive in today’s digital landscape, businesses need to be nimble and adaptable, constantly evaluating and refining their SEO strategies. Here’s insight from our SEO and digital marketing agency in Melbourne. From Keywords to User Needs: A Content-Centric Approach Gone are the days of keyword stuffing and manipulative tactics. Today, quality content reigns supreme. A well-crafted SEO strategy prioritises understanding your target audience’s need ..read more

Customer engagement is no longer a “nice to have” – it’s the lifeblood of any successful business. With ever-increasing competition and evolving customer expectations, the ability to connect with your audience on a deeper level is paramount. So, with that in mind, our digital marketing agency in Melbourne dives into the hottest trends and proven techniques to keep your customers engaged and coming back for more. Trend #1: Generative AI Takes Centre Stage The rise of Generative AI is revolutionising how businesses interact with customers. Tools like ChatGPT and Imagen are no longer science fict ..read more

The digital marketing landscape just got a major shakeup. At its recent I/O conference, Google unveiled a suite of next-generation AI features that are poised to fundamentally alter how we search for information online. Here at Digital Freak, Melbourne’s leading SEO and digital marketing agency, we’re keeping a close eye on these developments and their potential impact on your business. The Rise of Generative AI Search: A Double-Edged Sword The biggest announcement was Google’s foray into generative AI search. This essentially means Google will provide comprehensive answers directly within sea ..read more

The digital marketing landscape just got a major shakeup. At its recent I/O conference, Google unveiled a suite of next-generation AI features that are poised to fundamentally alter how we search for information online. Here at Digital Freak, Melbourne’s leading SEO and digital marketing agency, we’re keeping a close eye on these developments and their potential impact on your business. The Rise of Generative AI Search: A Double-Edged Sword The biggest announcement was Google’s foray into generative AI search. This essentially means Google will provide comprehensive answers directly within sea ..read more

The digital landscape is transforming the way we shop. According to a November 2023 report by Auctane and Retail Economics, consumers worldwide are overwhelmingly turning to online channels for product research, with non-food retail leading the charge. This trend presents a significant opportunity for Australian businesses to adapt and thrive in the ever-evolving e-commerce landscape. Here’s insight from our digital agency in Melbourne. The Shift to Online Research The report highlights a clear preference for online product research. A staggering 72% of consumers report searching for electroni ..read more

The ever-evolving landscape of search has many wondering what the future holds. Will artificial intelligence (AI) render search engines obsolete? Will websites become a relic of the past? In a recent interview, Sundar Pichai, CEO of Google and Alphabet, sheds light on these concerns, painting a picture of a future where search remains relevant, but transformed by AI. Here are some of the most important insights from our SEO agency in Melbourne. AI: Not a Newcomer, But a Powerful Tool Pichai dispels the myth that Google search has solely relied on ten blue links for years. He highlights how AI ..read more