Paid advertising is one of the most powerful ways for businesses to reach their ideal audience, increase brand visibility, and drive conversions. In Australia, search advertising has taken off, with a projected market volume of US$7.0bn by 2028. In fact, 17.08 million Australian shoppers used online shopping websites monthly in 2024, which is a 45% […] The post How to Start Selling with PPC and Paid Advertising in 2025 appeared first on Digital Freak ..read more

In the world of SEO, things are always changing. And as we move into 2025, there’s one major mistake you’ll want to steer clear of: ignoring user experience (UX) in your SEO strategy. If your website isn’t delivering a seamless, enjoyable experience, you’re missing out on ranking opportunities and, more importantly, customers! In this article, […] The post SEO – What to Do and What Not to Do in 2025! appeared first on Digital Freak ..read more

If your website is like a digital storefront, think of website maintenance as its regular tune-up. It’s the ongoing work that keeps your site secure, fast, and up-to-date. For small business owners in fields like e-commerce, healthcare, accounting, interior design, and home services, a maintained website isn’t just a nice-to-have – it’s essential for keeping […] The post What is Website Maintenance All About – and Why Should I Care? appeared first on Digital Freak ..read more

Email marketing is like your brand’s secret weapon—when done right, it can work wonders for your business. But as we move into 2025, your audience is expecting more than just salesy messages. They want personalised, engaging, and valuable emails that make them excited to click! So, here’s what our digital marketing agency in Melbourne recommends! […] The post The ONLY Email Marketing Strategy You Need for 2025! appeared first on Digital Freak ..read more

Running a small business or startup is a juggling act—you’re managing marketing, sales, operations, and everything in between. But what if you could save time, cut costs, and boost sales without working 24/7? That’s where CRM and marketing automation comes in. In 2025, it’s not just a “nice-to-have”—it’s essential for growing your business efficiently. Marketing […] The post Save Time, Cut Costs, and Boost Sales: Marketing Automation is a Must-Have in 2025! appeared first on Digital Freak ..read more

Let’s face it—whether you’re selling to other businesses (B2B) or directly to consumers (B2C), writing a killer product description is an art form. It’s more than just listing specs or slapping on a catchy headline; it’s about connecting with your audience and showing them why your product is exactly what they need. And trust us, […] The post How to Write Killer Product Descriptions That Get Sales Rolling In appeared first on Digital Freak ..read more

With such fierce competition out there and shorter attention spans than ever before, small businesses need to be more strategic than ever when it comes to managing customer relationships and growing their client base. That’s where a Customer Relationship Management (CRM) system comes in. A CRM isn’t just a fancy tool for tracking contacts; it’s […] The post Supercharge Lead Generation & Sales with CRM! appeared first on Digital Freak ..read more

In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48 billion global email users and an average open rate of 36.5%. For small businesses, building and segmenting your email list can mean the difference between lukewarm results and a thriving, engaged audience. But where do […] The post How to Build & Segment Your Email List Like a Pro appeared first on Digital Freak ..read more

At Digital Freak in Melbourne, we love to stay ahead of the game, especially when it comes to finding new ways to help small businesses make the most of their advertising dollars. And the latest exciting news from Google Ads has us buzzing! Google’s Display & Video 360 (DV360) just added Netflix advertising inventory to […] The post Netflix and SELL with Google Ads’ Latest Update! appeared first on Digital Freak ..read more

Running a small business blog can be a game-changer for your online presence and overall marketing strategy. But before diving in, it’s crucial to address some common questions about blogging for small businesses to determine if it’s worth your time and effort. Here’s insight from the content marketing team at our small business digital marketing […] The post Is a Blog Worth It for Your Small Business? appeared first on Digital Freak ..read more