SEO News – Social Media is the New Search Engine
Digital Freak Blog
by Murtaza Rangwala - PPC Specialist
2w ago
The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict that consumers will discover brands through social platforms rather than traditional search engines. The shift is monumental – here’s why it matters, especially for small business marketing – from our SEO and social media agency in Melbourne. Social Shopping Revolution With 70% of brands directly selling products on social media and 80% investing in advertising on major platforms like Facebook, Instagram, YouTube, and TikTok, businesses are sei ..read more
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2024’s Best Payment Gateways for Australian Small Businesses
Digital Freak Blog
by Karyn Szulc – CEO, Founder
3w ago
The thriving e-commerce landscape in Australia demands seamless and secure payment gateways. Choosing the right one is crucial for online businesses aiming for success. In this comprehensive guide from our ecommerce marketing agency in Melbourne, we’ll explore the best payment gateways in Australia, offering insights into their features, pros, and cons, so you can drive online sales. What are Payment Gateways? A payment gateway is a technology that facilitates online transactions by connecting the merchant’s website and the financial institution. It ensures secure and smooth transmission of p ..read more
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Answer Engine Optimisation (AEO) – Your 2024 SEO Strategy Must-Have
Digital Freak Blog
by Karyn Szulc – CEO, Founder
1M ago
Answer Engine Optimisation (AEO), the strategy of aligning your content with zero-click answers to users, is going to play a critical role in SEO strategy in 2024 and beyond, shifting focus from keyword-stuffed pages to direct, valuable answers. As technology has evolved, so has user behaviour, making AEO essential for businesses navigating the complexities of search engine algorithms and get found online. Here’s a guide to the next frontier of search engine marketing, from our SEO agency in Melbourne. The key insight here, before we dive into more practical tips, is that Google aims to be the ..read more
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Tips, Trends & Insights – How to Build Your 2024 Brand Strategy
Digital Freak Blog
by Karyn Szulc – CEO, Founder
1M ago
So, you’re thinking about your brand strategy, huh? Smart move! It’s like the roadmap for your business’s journey, and trust me, you don’t want to be driving in circles with no GPS. With the help of our digital marketing specialists in Melbourne, let’s dive in and figure out how to make your brand strategy not just good but stand-out-and-shine kind of good. Why Bother with Brand Strategy? Imagine this: you’re planning a road trip, but you have no idea where you’re going. Sure, you might burn some rubber and energy, but you’ll end up somewhere you never intended. Same goes for your business. W ..read more
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The Best SEO Strategies for Organic Traffic Growth in 2024
Digital Freak Blog
by Bianca Stephenson - Content Specialist
2M ago
The landscape of Search Engine Optimisation (SEO) is ever-evolving, and staying ahead of the curve is crucial for businesses seeking to drive organic traffic in 2024. As we look into the future, the trends indicate a shift towards a more user-centric, ethical, and technically advanced approach. In this article, our SEO agency in Melbourne explores the best strategies to navigate this dynamic environment and Google algorithm updates to ensure your content ranks higher, generates more traffic, and connects with a broader audience. Google Search Generative Experience (SGE) What to Know: Google’s ..read more
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Mastering Google’s Top 10 Ranking Factors: An SEO Guide for Small Businesses
Digital Freak Blog
by Bianca Stephenson - Content Specialist
2M ago
Today, every business needs a strong online presence – and it’s even more important for small businesses. It builds legitimacy and caters to both off-line and on-line consumers – and when it’s done right, it allows you to compete just as effectively as a larger business! For small businesses in Melbourne and around the world, SEO (Search Engine Optimisation) is key to driving visibility and attracting potential customers. While there are over 200 ranking factors that Google takes into account when determining your website’s position in the SERPs (Search Engine Results Pages), not all factors a ..read more
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How to Build an E-commerce Website That Drives Sales
Digital Freak Blog
by Murtaza Rangwala - PPC Specialist
2M ago
E-commerce websites have come a long way since Amazon launched its pioneering platform in 1995. With the ever-increasing shift towards online shopping, it has become essential for businesses to establish a strong online presence. If you’re considering building a successful online store, this guide from our digital marketing and web development agency in Melbourne will provide you with insights on what sets e-commerce website designs apart from other sites, the essential steps to build one, how to choose the right hosting provider, how to optimise your SEO strategy, and how to ensure both short ..read more
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Get Growing! Referral Marketing Strategies for B2B and B2C Businesses
Digital Freak Blog
by Karyn Szulc – CEO, Founder
2M ago
In today’s fiercely competitive digital landscape, referral marketing has emerged as a powerful tool for small businesses. By leveraging personal networks and satisfied customers, referral marketing can make a significant impact on your business’s growth. In this article, our digital marketing agency in Melbourne will define what referral marketing is, explore its value, and provide tailored strategies for both B2C and B2B referral marketing. What is referral marketing? Referral marketing, often called word-of-mouth marketing, is a powerful strategy that relies on your customers’ recommendati ..read more
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Can You Tell the Difference Between Human and AI Generated Content?
Digital Freak Blog
by Michelle van Blerck – Communications Manager
3M ago
Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency in Melbourne explores how AI tech and AI-generated content is created and offers you some useful insights on how to tell the difference! Okay, So What is AI Writing? AI writing is built upon the foundation of natural language processing (NLP) algorithms. The ..read more
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Harnessing the Healing Touch of Digital Marketing in Healthcare!
Digital Freak Blog
by Michelle van Blerck – Communications Manager
3M ago
The healthcare industry, comprising a vast array of services ranging from general practitioners (GPs) and veterinarians to medical technology companies, orthodontics, and dental practices, has not been immune to the transformative power of digital marketing. In today’s interconnected world, digital marketing has emerged as a vital tool for healthcare professionals and businesses to reach their target audiences effectively. Here, we’re looking at how to do digital marketing in healthcare, exploring its diverse applications and strategies across various sectors within the industry. Digital marke ..read more
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