Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google?  How ChatGPT works Okay, so we all know that ChatGPT and other similar tools work using AI. But what does this actually mean? Well, ChatGPT stands for Generative Pretrained Transformer, which helps explain exactly what it is that it does. Essentially, it’s an AI model that has been given millions of gigs ..read more

We get it – You love your customers; you believe in the value of your business; you want to do what’s right. But you also want sales. With the direction brands are moving in today, sometimes it almost feels a little shameful or embarrassing to say it out loud. But yes; you do need sales. And it’s okay to want sales! So, to help you out, our digital marketing team has put together a basic sales funnel and matched it with the highest-performing digital content formats for each level to help you get those sales rolling in.  Here we go!  Top of the Funnel  Okay, so the top of the f ..read more

Australia, like much of the rest of the world, is set to have a tougher 2023. Even though we’re set to weather the global recession a little more easily, it’s a good time to shore your business up. Rather than cutting digital marketing costs, however, it’s better to make your strategy more resilient. Like advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” But that doesn’t mean splashing out! What we suggest is making your digital marketing stronger, not more expensive – so it’s good for business and your budget! Here’s how ..read more

The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers, graphic designers, and other creatives are going to go extinct because of AI. So, why aren’t we sobbing on the phone to our mums, hiding under the bedcovers, and racing to reskill? Well, because AI tools are just that – tools! They’re not replacements for humans quite yet because they can’t do what the human brain can. The reality of AI Don’t get us wrong – AI tech is exciting and incredible, not just for the digital marketing industry, but all sectors and ..read more

It seems like every time we look up, there’s another crisis looming – a recession, supply chain issues, weather emergencies – yikes! One new crisis (we’re sorry to tell you) is that Aussie consumers aren’t feeling loyal to businesses. According to reports from R/GA, 60% of Australians are unsure if they would make the same purchasing choice if they could do it over. And this applies to a wide range of industries, from automotive and telecoms to retail, banking, and insurance. Ouch. The good news is that we have the solution So, what’s a business to do? Well, our digital marketing agency i ..read more

For big and small businesses alike, digital marketing has been a game-changer across all sectors. As the process of preparing for the new year starts, strategies are being developed, and budgets being set, it’s important to look at where your digital marketing spend should be allocated for the best results. Here are some ROI-driving services that businesses can best benefit from in 2023 onwards! Greater personalisation Personalisation sounds a bit fluffy and vague, but what it really means is connecting the right people with the right purchases at the right time. It’s about more than calling ..read more

You’re probably saying, oh sure – video looks fantastic, but is it affordable or effective for a small business? You’re not alone! With tighter budgets and a greater need to spend where it’s going to get results, small businesses often avoid video because they think it’s just for the big dogs. After all, it’s expensive and difficult, right? Well, we’re here to tell you that you’re wrong for all the best reasons! Video marketing IS small business marketing In recent years, video has become a much more accessible and budget-friendly option for small businesses, especially if you use a down-to-ea ..read more

The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they want. And what they want this year are deals, deals, deals. Here’s how Google shopping updates are going to help you drive sales. What do these Google updates do? Let’s take a quick look at key elements from the Google shopping updates. The algorithm now: Focusses on identifying ..read more

Every business needs a website. Today, it’s become as important – if not more so – than having a brick-and-mortar office or store. It’s central to your marketing efforts, the most effective way to reach new customers, and the key to driving revenue and customer satisfaction. Since it’s so central to the success of your business, it makes sense that it costs you a lot of money, right? Actually, the opposite is true – and chances are that you’re spending too much money on your website! Become a more aware website consumer The biggest problem is that for most people who want a website, there’s ve ..read more

One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want to get you the results you want! SEO content and online ads work together to drive revenue and doing the one without the other is a bit like having a great car without an engine. Sure, it gets attention, but it’s not going to help you get to where you want to be. Here’s why. It’s your key differentiator Ads have become more user-f ..read more