Remember the square necklines we all wore in the 90s? They’re back and are still exceptionally flattering, since they can create the illusion of a longer neck and provide contrast to your natural curves.   Square Necklines for Women Over 50 Square necks are also a great way to show a little decolletage and collarbone without needing to resort to a strapless bra or other contraption (a standard balconette style bra works perfectly), and they are a great way to change things up if you normally stick with v-necks, scoop-necks, or crew-necks. Here are some of our favorite ways to rock t ..read more

Wedding season has officially begun. Do you have any weddings that you will be attending this summer? I’m lucky enough to say that I am, as I love weddings and the last one I attended was my own! I’m looking forward to the festivities with family and friends and I can’t wait to get dressed up for it. This time around, I’m in the wedding, so it’s a bridesmaid dress for me. However, for those of you that aren’t standing up, I’ve gathered some beautiful spring/summer wedding guest dresses that I hope will take some of the guesswork out of finding the right look for you. Spring/Summer Wedding Gues ..read more

Springtime has always been synonymous with renewal, rejuvenation and vibrant colors. It’s also a time when the perennial of fashion prints, florals come back in style and Spring 2024 is no exception. We finally get to say goodbye to the cold and drab winter months and say hello to the warmth of spring and all the delightful trends it brings along. Among the many trends blossoming on the fashion scene this season, one stands out prominently – the big, or dare I say massive, floral trend. Let’s take a closer look at the magnified floral prints trend for women over 50. Magnified Floral Prints For ..read more

Earlier this month, Fountain Of 30 co-founder Carol Calacci referred to sporty chic or “sporty cool” as one of the best Spring 2024 fashion trends for women over 50. This pulled-together look with a sporty edge, which she described as the “movement and comfort” of sportswear mixed with otherwise serious or work-appropriate pieces was shown on the runways of Gucci, Givenchy, Dries Van Noten and more.  Sporty Chic Celebrities Over 50 Celebrities have long championed the sporty cool trend, and even more so in the era of athleisure, where the boundary between activewear and everyday attire bl ..read more

I’m going on a 6-day vacation to Florida this weekend, and my plan is to pack super light! That means everything needs to fit in a carry-on bag. I have traveled this way before and even though it can be difficult to minimize your luggage, it is worth it once you get to your destination. When you pack light you can get in and out of the plane quickly, you won’t feel burdened with heavy luggage, and your vacation wardrobe will be already planned for you! There won’t be too many decisions to make as far as what to wear, so you can enjoy a carefree vacation. I put together this guide for myself an ..read more

Carol and I were just discussing this very topic so I thought it was worth reviewing on the blog. Why is it the foundation color and formula we wore for years and years suddenly no longer works for us? Well for most women, reaching middle age comes with a barrage of unexpected changes – physically, emotionally, and even in seemingly less important things, like makeup. One such surprise is the realization that your tried-and-true foundation color suddenly doesn’t seem to match your skin tone anymore. While it might seem confusing and unnerving at first, there are several reasons why this happ ..read more

Are you looking for a new swimsuit? The notion of shopping for swimwear is often dreaded by women over 50. This is probably because we know from our past experience (even when we were younger) how trying on multiple swimsuits and seeing yourself in the wrong styles can be very disheartening. But when you do find a suit that is right for you, it can make you feel great (or at least better). At our age we aren’t looking for perfection, be we do want comfort and style and to look the best we can. So how do you find the best swimsuits for women over 50, and where do you begin?  The Most Flatt ..read more

We wish you a wonderful Easter weekend for those who celebrate. Easter is time for renewal, and spring is finally here. That’s why this weekend is an ideal time to start planning your spring wardrobe and shop for a few of our favorite trends for women over 50. Here are 9 of the best Spring 2024 trends we think you will love. Add one or all of them to your closet and you’ll be ready for spring and summer. Spring 2024 Trends for Women Over 50 1. Basic Black 2. Practically Sheer 3. Statement Belts 4. Sporty Cool 5. Tied In Knots 6. Pretty Volume 7. Shiny Coats 8. Major Metallics 9. Contrasting S ..read more

Now that we are officially into the spring season, it’s time to kick your spring wardrobe into high gear. I know in some areas, though it still may not feel like spring (it was snowing here in Chicago a few days ago), but it’s still a good idea to get in the spring mindset. If you are still struggling to let go of your wintry weather color palette, don’t fret, basic black is one of the spring’s must-have trends. So, you can rest assured, transitioning into the new season wearing the color that is normally reserved for the winter will have you perfectly on trend for the spring. Best Ways To Wea ..read more

You may have noticed, white jeans (or cream, ecru, ivory or oatmeal) are very on-trend for spring/summer 2024. In fact according to LTK, searches for “white jeans” rose by 182% since New Years. Let’s take a look at the white jeans trend. Do I already own white jeans? You betcha. In fact I pulled them out of my closet last weekend to assess the situation, and realized of the 4 pairs I have, only one will work this season. One pair is a boyfriend cut with no stretch that’s now too big on me, another are skinny (ew) and another had some stains around the pockets….so all of those are now gone. I d ..read more