1 – 2 p.m. EDT Thursday, August 20th Zoom How would you translate your company’s data and analytics into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in your company’s metrics? To help you organize your data, pinpoint funnel leaks and increase conversion, MarketingExperiments will be holding a live, interactive coaching session with Flint McGlaughlin, CEO and Managing Director, MECLABS Institute. This first-ever coaching session from MarketingExperiments focuses on practical application of a m ..read more

To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair. Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains fast? The MECLABS Institute Data Pattern Analysis tool provides a structured way to uncover the answers through intense examination of your customer’s data — their digital body language. The goal is to thoroughly understand customer thought processes at each ..read more

MarketingExperiments has launched a new YouTube show. The Marketer as Philosopher: Become a Force for the Good is meant to teach marketers how to improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now. Join us in the coming weeks as MECLABS CEO and Managing Director Flint McGlaughlin works through seven key tools to help struggling nonprofit Ten by Three®, an organization working to create a sustainable end to poverty in Bangladesh, Ghana, Madagascar, Uganda, Togo and Kenya. Data Pattern Analysis Value Prop Competitive Analysis Conv ..read more

Episode 2 is coming soon …   If you missed Episode 1, you can visit our sister site, MarketingSherpa, to learn more about the series — 5 Marketing Lessons From a Unique Nonprofit That Sells Products (and why the world needs marketers today more than ever) Sign up for the free MarketingExperiments newsletter to get notified when each episode goes live. The post The Marketer as Philosopher <h4><font color="#000000">Episode 2: Using Data as a Force for the Good (plus get a free Data Pattern Analysis tool)</font></h4> appeared first on MarketingExperiments ..read more

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients. So the ability to pitch an idea — that crucial marketing skill set –– is more valuable than ever. But a successful pivot doesn’t end with the pitch. After getting the sign off from key business leaders and decision-makers, a successful plan requires execution throughout the company, and also from agencies, distributors, retailers ..read more

“As a global pandemic grips modern society, most of the conversation has focused around the negative impacts facing individuals, organizations and society as a whole. Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.” — Flint McGlaughliln, CEO and Managing Director, MECLABS Institute Our CEO, Flint McGlaughlin, has opened a new YouTube channel where he will be sharing what he has learned from three decades of leading and helping with business, nonprofit, educational and pe ..read more

(This article was originally published in the MarketingExperiments email newsletter.) “When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.” — Flint McGlaughin, Managing Director and CEO, MECLABS Institute The coronavirus crisis has driven people to do much of their shopping online. I am no exception. But I’m an anxious shopper. I don’t trust just any merchant. They need to earn my trust. One of the first things I check on an ecommerce site is the customer testimonials section. You probably do the same ..read more

The post Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Part 3) appeared first on MarketingExperiments ..read more

The post Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Pt 2) appeared first on MarketingExperiments ..read more

The post Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus appeared first on MarketingExperiments ..read more