From the moment a referral partner recommends a care company to the ongoing collaboration between agencies and partners, trust is the invisible thread that binds them together. Imagine this scenario: a family faces the daunting task of finding the right care solution for their loved one. They turn to a trusted referral partner—a healthcare provider, social worker, or physician—for ... Read More The post Generating Trust with Home Care Referral Partners appeared first on corecubed ..read more

Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your ... Read More The post Build Local Awareness of Your Care Company With Social Media Marketing appeared first on corecubed ..read more

  If your home care agency has trouble completing daily tasks using outdated methods, it’s time to make things more efficient. Moving from manual processes to an unfamiliar technology can seem daunting, but there are some significant benefits to using software instead of paper or even spreadsheets. Once you’ve done the hard part of hiring a home care software vendor ... Read More The post The Top Five Things to Know About Home Care Management Software appeared first on corecubed ..read more

  Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance. The same is ... Read More The post The Power of Personal Stories in Home Care Marketing appeared first on corecubed ..read more

Now that we’ve turned the calendar page and become somewhat accustomed to replacing “2023” with “2024,” it’s time to focus on goals for the year ahead. Specifically, what aspects of your home care marketing strategy could use some recalibration? What worked well for you last year—and what didn’t? Prepare to Embrace Change Let’s face it: change is hard. As a ... Read More The post Elevate Your Care Marketing Strategy for 2024 appeared first on corecubed ..read more

Think for a moment about your most memorable customer service experience. What made it unforgettable? Perhaps the representative went above and beyond your expectations. Or maybe the rep failed miserably in providing you with the information you sought. Good or bad, deciding whether or not to do business with a company begins with the all-important first call. To illustrate, take ... Read More The post The First Call Starts It All: How to Convert Calls to Clients appeared first on corecubed ..read more

Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might ... Read More The post Mastering the Art of the Follow-Up in Home Care Sales appeared first on corecubed ..read more

It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home ... Read More The post Five Ways to Strengthen Your Home Care Marketing Strategy appeared first on corecubed ..read more

For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive ... Read More The post Is Your Care Company Website Attracting People or Leaving Them Lost? appeared first on corecubed ..read more

AI has arrived, unpacked its bags, and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is swiftly on its way to becoming a regular part of our daily lives, impacting everything from high school students’ essays to the care industry. However, it’s been somewhat of a rocky start for AI in content marketing. As with ... Read More The post Can AI Be Used to Create Care Marketing Content? appeared first on corecubed ..read more