Can you use the first person pronouns ‘I’ and ‘we’ in a report?
Emphasis Blog | Write lines: improve your business writing
by Catie Holdridge
2w ago
Should we show up in our own business writing? The question of whether it’s OK to use first person pronouns like ‘I’ and ‘we’ in business reports is a common one. (We know this because it comes up often on our courses.)  The short answer is ‘yes’. But that isn’t the full answer. Read on for the all-important detail.   Contents Why we worry about using the first person in reports [The short answer] So can you use the first person in reports? Using ‘we’ in reports When to avoid the first person in reports What to use instead of ‘I’ and ‘we’   Why we worry about using the first p ..read more
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Employee spotlights: show your organisation’s authentic side
Emphasis Blog | Write lines: improve your business writing
by Stephanie Joy Hubbard
1M ago
Employee spotlights are a great way to engage other employees and tell the world about the good stuff going on inside your organisation. Want to shout about your amazing culture? Attract the best new talent? Even demonstrate your commitment to sustainability or diversity and inclusion? There’s no better way to do all these things (and more) than by sharing authentic stories from your own people.  An employee spotlight is any type of content that celebrates one of your employees. It can be a written interview, a video or even a podcast where they discuss something from their career journey ..read more
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How to create strong tender responses with subject matter experts
Emphasis Blog | Write lines: improve your business writing
by Tom Gard
3M ago
As a bid writer, you can sometimes feel like a jack-of-all-trades. You have to turn your skills to many things. There’s identifying clients’ key challenges and matching these to your solution, writing persuasively, collaborating, knowing your sector or industry – and the list goes on. You could even be a master of some of these.  But you can’t be an expert on every aspect of your business’s activity. A buyer can always ask for more detail than you have or pose a new question, whether that’s on the finer points of your product specifications or how you recruit and retain staff.  ..read more
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Why grant proposals are rejected (and what to do if yours is)
Emphasis Blog | Write lines: improve your business writing
by Richard Leggatt
3M ago
If you’re new to writing funding bids, you may be wondering if there’s a closely guarded silver bullet that will guarantee success for every proposal.  Well, I’m sorry to say, there’s no such thing. But the good news is, ask 100 funders the most common reasons they refuse funding requests and they’ll mostly agree on the same ‘classic’ mistakes. That means you can easily avoid falling into any of the worst traps.  A quick note: not all the content coming up will apply equally for every kind of funder. You’d focus more on some areas over others depending on whether you were writing for ..read more
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Bid management: a step-by-step guide
Emphasis Blog | Write lines: improve your business writing
by Tom Gard
4M ago
Bidding for tenders is stressful at the best of times. And this goes double if it’s your job to manage the process.  You’ll have many time-sensitive elements to draw together, subject matter experts to consult, other colleagues to coordinate – and all the while, the clock is ticking. With all that pressure on your shoulders, having a consistent, repeatable bid planning process to manage both information and people will make your life easier by far. And if bidding is just one part of your role, a clear and structured bid management plan will be indispensable. Getting the bid management pro ..read more
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A beginner’s guide to omnichannel content strategy
Emphasis Blog | Write lines: improve your business writing
by Stephanie Joy Hubbard
5M ago
Content really does rule the world. It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. And today, the most successful content strategies are omnichannel. They’re the ones that create a seamless journey for the customer across all channels and touchpoints, on- and offline. In this article, you’ll find advice and ideas that will kick off your content strategy journey. These are the key principles and theory to remember when researching and writing a content strategy.  Some principles and ideas will be more useful to you than others – and tha ..read more
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Build a strong employee community with brilliant internal newsletters
Emphasis Blog | Write lines: improve your business writing
by Stephanie Joy Hubbard
6M ago
Thinking of creating an internal newsletter for your company employees? There’s a pile of great reasons to do it.  But when everyone’s busy with their day job, an internal email landing in your inbox can seem like just another task on the to-do list. So how can you create an employee newsletter that people want to open and engage with, to help cement your company’s community and culture?  Read on for tips, topics and copywriting tricks for capturing attention and building employee engagement with brilliant internal newsletters.    Contents What are the benefits of internal ..read more
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How to write a human B2B marketing email (with template)
Emphasis Blog | Write lines: improve your business writing
by Stephanie Joy Hubbard
6M ago
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work.  But what if it’s your job to pique someone’s interest enough at work that they’ll carve out a little piece of attention for you and your message? It’s no easy task.  This article explores everything I’ve learned about business-to-business (B2B) marketing emails after five years of writing (and many more of receiving) them. Spoiler alert: the good ones are more human-to-human than business-to-business.    Contents What is B2 ..read more
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How to create and manage a better bid library
Emphasis Blog | Write lines: improve your business writing
by Tom Gard
7M ago
As you’re here, you may be considering creating a bid library – or whipping an existing one into shape. And probably with good reason. A well-kept bid library can save you time (and stress) on every bid you create. It should also help you to make the most of every bid you’ve already written.  For anyone new to the term, a bid library is an archived resource of responses and supporting material from previous tenders. You can use the material for reference as you write new tender responses or reuse sections of copy for subject areas common to most tenders.  It’s the latter where the re ..read more
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Are you driving readers to distraction?
Emphasis Blog | Write lines: improve your business writing
by Rob Ashton
7M ago
As you read this, a miracle is happening.   Your eye is detecting dots and squiggles on the screen in front of you and your brain is translating them into a voice in your head. Just glancing at your phone or clicking a link in an email is enough to fire up an entire network across your brain. As a result, you can hear my voice almost as surely as if I were standing and speaking in front of you.   This is your brain on reading Your eyes are detecting the difference between black and white, picking up the shapes of the letters as the light lands upon your retina. They are shooting sign ..read more
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