Join oe:gen and Salesforce as we discuss how marketers can automate and manage their entire event process using Account Engagement, with a personalised campaign flow your customers will love. Learn from Jordan Renwick, 14x Salesforce certified and Pardot expert. Jordan has worked with Salesforce & Pardot for seven years and helped over 150 customers get the most out of their Salesforce platform. Jordan is a Certified Salesforce instructor, delivering Pardot courses across EMEA virtually and in person. The event will cover the following: - How to develop and manage an event program - How to ..read more

6 Benefits of Using Salesforce Account Engagement for Event Management Managing events can be very taxing, from sending invites to long lists of people to analysing and reporting on your event's success. How can you set up your Marketing team for success? While marketing automation software is known to free your organisation from the manual labour of routine marketing tasks, you can also use it for event management? Learn six ways your team can benefit from using Salesforce Account Engagement (formerly Pardot) for event management: Manage in-person, virtual, and hybrid event data on a single ..read more

In case you haven’t heard, Salesforce Pardot is now Marketing Cloud Account Engagement. Here we discuss the reasoning behind the name change and what it means for you moving forward. Why the name change? Earlier this year, Salesforce announced that they are renaming Pardot and several other products as part of their ,new vision of integrating “Marketing Cloud into one unified platform”. Over the years, Salesforce has acquired numerous martech products and retained their brand names, leaving users confused and failing to communicate that they’re all in one platform. In particular, Pardot was sa ..read more

Marketing teams have so much on their plate. Read how these four crucial marketing activities can be automated using Salesforce Account Engagement (formerly known as Pardot).    From communicating with prospects to calculating marketing ROI, marketing teams have a lot to keep busy with. But with digital technologies enabling every business to communicate with potential customers at a mere click of a button, it has never been more complicated—and essential—for marketers to create campaigns that stand out from competitors.   How can marketing teams relieve some of their most time-consuming respo ..read more

As anyone who has worked with Salesforce, you'll be aware of how much Salesforce have supported Non-Profits since they started. Marc Benioff has made it a mission of his to get business to give back to charitable causes including being one of the founders of Pledge 1%. Salesforce offer benefits to Non-Profits who adopt Salesforce to help run their operation. At oe:gen, we're committed supporters of Non-Profits and have delivered many projects successfully over the years and feel we're in great place to offer other Non-Profits our services to help deliver success. We recently did a webinar wher ..read more

As the UK and other countries slowly start to open more physical storefronts, you wouldn't be totally insane to think digital sales would go back to normal. However, what you would be, is WRONG. Salesforce's Q2 Shopping Index actually shows us that the growth of e-commerce at the end of April continued to skyrocket for the entire second quarter. Just look at this digital traffic and order growth chart from Salesforce: If you're sitting there thinking "wait, what?", you're not alone. This is something that couldn't have been predicted. Global digital revenue in Q2 grew by a whopping 71% compar ..read more

As consultants, we often have the same conversation with several customers around onboarding — of course it’s different people in front of us with different businesses, but we regularly encounter common user journeys with comparable experiences and data requirements. We’ve taken our experience of common onboarding journeys to create an accelerator that improves the Experience Cloud onboarding journey, reduces time to delivery, and decreases the time it takes to realise value from the core Salesforce product from months to weeks. With oe:gen’s Onboarding Accelerator, our tool provides a founda ..read more

, It’s pretty standard for large B2C businesses to be able to provide their customers with great, modern and personalised online shopping experiences. So why shouldn’t B2B businesses be offered the same? Especially right now where sales reps are unable to get out into the field safely. The oe:gen team are itching to put their skills to best use during the current pandemic to help UK and Ireland B2B businesses in any way we can, which is why we’re diving headfirst into B2B Commerce Cloud. We want to make sure B2B businesses can get a user experience that not only matches B2C commerce functional ..read more

, When most people think of Salesforce and Commerce, they probably picture their B2C Commerce Cloud solution, which was named a Leader in the Gartner Magic Quadrant for Digital Commerce back in 2018. But it might be a lesser known fact that since then, Salesforce has also created a B2B Commerce Cloud solution, which is perfect for businesses also need those great, modern and personalised online shopping experiences of B2C, but with larger, more complex business purchases. This is because businesses need more specific functionality that’s different from what consumers need when they’re shopping ..read more

We’ve always been proud to be partners of the creators of the world’s number one CRM system. Time and time again, Salesforce has consistently supported causes like environmental sustainability, gender equality, LGBTQ+ rights, and charities all over the world. But it’s during these especially challenging times that we’re becoming even more proud to work with them, especially when they do amazing things like give small businesses a helping hand through the COVID-19 outbreak. As part of their commitment to small businesses and giving back to the community, Salesforce has partnered with Enterprise ..read more