Easter is just around the corner, and it’s the perfect time to add a touch of animal charm to your B2B marketing campaigns. Whether you’re looking to engage your audience with cute and cuddly animals or showcase the playful side of your brand. Animal talent can be a great way to add a unique and memorable element to your Easter campaigns Bunnies These lovable and fluffy animals are an iconic symbol of Easter. They can be featured in social media posts, email campaigns, and video content, adding a playful and festive touch to your marketing efforts. Rabbits are a popular choice for Easter ca ..read more

The world of pet influencers has exploded in recent years, with furry (and sometimes not-so-furry) friends captivating audiences worldwide. From fashion-forward pets donning the latest trends to hilarious pranks that have us laughing out loud, there’s no shortage of content to adore. Let’s dive into some of the hottest trends shaping the pet influencer sphere today. 1. Fashion-Forward Pets Move over, human fashion influencers, the pets are taking over! Stylish pets are all the rage, with owners dressing their furry friends in everything from haute couture to chic, everyday wear. Instagram and ..read more

In the world of marketing, influencer collaborations have become increasingly popular, and pets are no exception. Yes, you read that right—pet influencers are taking social media by storm. Their adorable antics, captivating content, and genuine connections with their followers have made them powerful assets for brands. In this blog post, we’ll explore some remarkable case studies and success stories in the world of pet influencer marketing.   Case 1 – Bear (@_gsdbear) – Rover.com In a influencer campaign for Rover.com, Bear, the German Shepherd, emerged as a remarkable asset. With a reach ..read more

Did someone say New Year New Talent? Step into the enchanting world of feline and canine talent as we reveal the Top Cats and Dogs to Watch in 2024. These rising stars, who made a splash in 2023, are gearing up for an encore that will imprint lasting paw prints on our hearts. From the graceful agility of feline performers to the charm and agility of dogs, these four-legged prodigies actively showcase extraordinary talents, heartwarming moments, and playful brilliance. Embark on this journey into the realm of animal entertainment. Where whiskers, wagging tails, and endearing personalities activ ..read more

Have you ever watched a movie and thought ‘How do they get that cat to do so many different things?’. If you don’t know this already then prepare to have your bubble burst because the truth is, they don’t. How many cats were hired for the movie ‘A Street Cat Named Bob’? This movie, based on a true story, is about a homeless busker called James. He is struggling with a heroin addiction when he meets a fearless stray ginger cat called Bob. Together they go on a journey leading to James’ sobriety and a lucrative book deal. They cast the real-life cat, Bob as the main character in the movie and he ..read more

In today’s digital age, businesses are constantly seeking innovative and effective ways to reach their target audience. One such avenue that has gained significant traction is pet influencer marketing but the effectiveness of these partnerships needs to be measured and quantified. In this blog post, we delve into the world of B2B pet influencer marketing and explore how businesses can gauge their return on investment (ROI) by identifying and tracking key performance indicators (KPIs). The Power of Pet Influencer Marketing in B2B Before diving into KPIs, it’s essential to understand why B2B co ..read more

The air is filled with the sweet aroma of gingerbread cookies, and the twinkling lights of the Christmas tree cast a warm glow on the cosy living room. It’s that time of the year when magic fills the air, and at Urban Paws UK, we believe in adding a touch of paw-some charm to your Christmas celebrations Join us as we unwrap the enchanting world of animal talent, where furry friends become stars and sprinkle festive joy wherever they go! The Gift of Talent In our world, tails wag, feathers flutter, and soft paws dance to the rhythm of joy. Meet the extraordinary animals of Urban Paws UK as ..read more

The festive season is fast upon us, and while many people are busy creating their shopping lists for loved ones, some pet owners are taking it to a whole new level. In a heartwarming yet extravagant trend, pet enthusiasts are splurging on their furry friends like never before. Shocking to many, the total spend for these pet lovers can often match, or even surpass the amount spent on their human counterparts. At the forefront of this pet-centric Christmas celebration are the renowned establishments across the UK, that we are proud to work with year in and year out Amidst the array of fantastic ..read more

In the age of social media, the internet has given rise to a new breed of influencers – pet influencers. These furry, feathered, or scaly companions have amassed thousands, if not millions, of followers, and their cute and often comical antics have made them a sought-after presence in the world of online marketing. If you’re considering turning your beloved pet into a pet influencer, it’s essential to create a strong brand for them. In this blog, we’ll explore the best practices for crafting a brand for your pet influencer, backed by real-world examples. Understanding Your Pet’s Unique Persona ..read more

It is Reptile Awareness Day, and today we celebrate the incredible world of reptiles, along with the joy and curiosity that they bring to our lives. From the majestic turtle to colourful chameleons. Mesmerising snakes to fascinating iguanas. These scaly creatures have carved their place in our hearts and the ecosystems they inhabit Yet, as we celebrate these remarkable reptilians, we must also recognise our responsibility towards them. Responsible reptile ownership is the key to ensuring their well-being and survival in a world filled with unique challenges. Let’s delve into the intriguing wo ..read more