You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca will unpack four ways you can more delicately and ethically use (F)OMO when designing digital experiences ..read more

Why do humans only have to use this powerful invention to solve business-related issues? Why can’t we think a little more like Duchamp and use this ‘all-powerful’ technology to solve one of the scariest problems that mankind has ever faced? Climate change is a complex problem that cannot be solved with a swift flick of a biodegradable, magic wand. But certain environmental issues can be solved with the right code. That’s where you come in ..read more

Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward ..read more

By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. A storyboard is a collection of cells, either in a linear progression or mapped out from a central idea that tells a story. Storyboards are meant to be simple representations of a larger concept, and force both its creators and readers to break down large complex topics into simple step by step subsections. In this article, Joshua Bumcrot adresses anyone who wants to develop a product and improve internal communication ..read more

Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy ..read more

Let’s say you want to reach out to a business. What would be the first thing you would do? Probably you would look up their website to search for answers to your questions or simply any contact details you can find. With no doubt, the first impression of any website is now more important than ever. There are more than 1.8 billion websites on the Internet right now, and the number is growing. What makes your website stand out? In order to make sure your website is a success, it’s important to keep the big picture in mind ..read more

UX researchers can learn a lot from hospital patients through empathetic interviews — but that alone is not enough. Instead, you need to pay particular attention to how your users’ clinical context influences their perceptions, trust, and the care they receive. If you are a UX researcher about to embark on a project with hospitalized patients and you want to avoid missing out on deep concerns and problems of users, then maybe this article can help you strengthen your awareness for particular challenges of clinical UX ..read more

Improving The UX Of Names With Vocalizer.js Improving The UX Of Names With Vocalizer.js Atif Azam 2016-12-30T19:09:18+00:002024-01-29T03:34:52+00:00 We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different ways to use it. Meet Smashing Workshops on front-end, design & UX, with practical takeaways, live sessions, video record ..read more

Reducing Cognitive Overload For A Better User Experience Reducing Cognitive Overload For A Better User Experience Danny Halarewich 2016-09-09T19:41:42+00:002024-01-29T03:34:52+00:00 If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it. The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job, as a designer, is to give them a straight path to their goal by clearing out the obstacles beforehand. “Getting in the way of a speeding freight train usually do ..read more

User Memory Design: How To Design For Experiences That Last User Memory Design: How To Design For Experiences That Last Curt Arledge 2016-08-01T18:00:24+00:002024-01-29T03:34:52+00:00 The two charts pictured below changed the way I think about thinking. Rebproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later. Understanding the difference between experience and memory — and the ways they are rela ..read more