The moniker “Don Fulano” is a unique one. “Don” refers to a Mexican gentleman. “Fulano” means “of an undisclosed or unknown identity.” For tequila producer Don Fulano, this name represents a philosophy that the spirit is not the product of a single person but of a group whose efforts span generations to create something timeless. Few spirits are as ingrained in land and history as tequila. In the beating heart of Jalisco, Mexico, agave represents a long-established relationship between the people and the earth. Its narrative is rooted deeply in heritage and tradition. Refined over millions of ..read more

The primary reason to pick up any bottle of tequila is taste. This can be easy to forget at times, since the category is ripe with over-hyped expressions and expensive packaging festooned with colorful artwork or sculpted into funky shapes. It may be tempting to plunk down gobs of cash for these offerings, especially since they may turn heads when displayed on a home bar, but they will likely transform into dust magnets if they hold lousy juice. Fortunately, the ongoing tequila boom has produced delicious, high-quality expressions that won’t leave you busted. The category is abundant with exc ..read more

While the inventor of the first Margarita remains up for (lively) debate, there’s a general consensus that the birthdate spanned sometime between the late 1930s and early ‘40s, and occurred somewhere along the Mexican and U.S. border. But regardless of the parentage or origin, one thing we all seem to agree on is that the bright, citrusy Margarita reigns as one of the most beloved cocktails in America, and it is unarguably the most popular pour when celebrating Cinco de Mayo. Often mistaken as Mexico’s Independence Day (that’s actually celebrated on Sept. 16), Cinco de Mayo honors the day in ..read more

The Camarena family has been inextricably linked to tequila since 1761 when they co-founded the town of Arandas, now the epicenter of highland tequila. With over 250 years of connection to tequila and its culture, Camarena Tequila stands as a symbol of tradition, quality, and passion for crafting exceptional tequila.  Camarena Tequila’s classic portfolio includes silver (blanco), reposado, and añejo expressions, each offering a distinctive flavor profile and character. No matter which bottle you reach for, the qualities of Camarena Tequila go hand-in-hand with the dynamic cuisine of Mexi ..read more

It’s hot, and you want friends over for Margaritas, but you don’t want to be stranded behind a blender or a cutting board. No worries — we’ve got a plan to free up your hosting duties so you can join the party. Made with fresh lime juice, tequila, and orange-flavored liqueur, the classic Margarita gives you the perfect palette, ripe for experimentation. As the host, you set the tone: Margarita bar, garnish bar, or both. From the tequila to the rim, there’s no shortage of ways to get creative with this crowd-pleasing cocktail. Consider this a step-by-step guide to celebrating summertime’s favo ..read more

Though they’ve been in business since 1942, when Don Julio González revolutionized the tequila category, Tequila Don Julio has managed to create a silky, modern take on tequila with Tequila Don Julio Alma Miel, a new, permanent addition to its luxury portfolio. Tequila Don Julio Alma Miel features slightly sweet notes of agave honey, spiced orchard fruit, creamy caramel, and hints of the brand’s signature rich, roasted agave. Perfect for sipping on the rocks garnished with an orange slice, neat, or in cocktails like the Round of Applause, this blend of unaged and aged tequilas is poised to ma ..read more

It’s easy to feel, after what’s been a particularly tequila-and-mezcal-soaked century so far, like serious agave spirits came out of nowhere. One day they were being guzzled by spring breaking frat bros and bored suburbanites on Taco Tuesday; the next they’re the subject of some truly high-end connoisseurship with almost too many new developments to keep up with. First mezcal was smoky, now it’s funky? Something called cristalino is taking over everyone’s Instagram feeds? Guy Fieri has a tequila brand now — and it’s kinda good?! It’s enough to make any self-respecting drinker reach for the sa ..read more

As tequila inches in on vodka’s title of best-selling spirit in the U.S., the agave sector continues to evolve, adapt, and entice. For every mass-market trend (cristalino, RTDs) there’s emerged a niche counter movement for tapped-in enthusiasts to enjoy, such as still-strength blancos, and infused curados. Add into that mix the spirit’s range of traditional styles — from earthy and spiced blancos to subtly aged reposados, and luxurious añejos — as well as its starring role in cocktails, and tequila’s hot streak should come as no surprise. This list of the 30 best tequilas to drink right now s ..read more

As one of the world’s most popular cocktails, there are a number of ways people can enjoy their Margaritas. From the classic build to endless fruit-flavored and spicy variations, there truly is a Marg for everyone. When it comes to what actually qualifies as a Margarita, there are technically three mandatory ingredients: tequila, lime juice, and triple sec, an orange liqueur. But what if you don’t have any triple sec on hand? To find out more about triple sec’s role in the Margarita — along with what can be used as a substitute — we tapped Janice Bailon, head bartender at Brooklyn’s pan-Latin ..read more

As you know, dear reader, tequila is popular — like, really popular. And with the spirit’s meteoric rise comes all sorts of iterations, evolutions, and interpretations. For Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh, tequila served as a creative broth, one that was ready to be reimagined. Like most delicious things, this story begins in the kitchen. Hantas, unable to find a truly approachable tequila that satisfied her taste buds, took matters into her own hands and began infusing tequila with cucumber, grapefruit, and whatever else she had lying around the kitchen. She would bring t ..read more