Picture this: strategic marketing leadership tailored to your business needs but without the full-time commitment.  That’s what a fractional CMO is all about. A marketing expert who provides the value of a full-time employee as chief marketing officer but in a part-time capacity. Let’s see that in more detail. What is a Fractional CMO? A Fractional CMO, short for Fractional Chief Marketing Officer, is a part-time executive who manages a company’s marketing efforts. Unlike a full-time CMO, a fractional CMO offers its expertise to companies that need high-level marketing strategies but may ..read more

The Rule of 40 has become a guiding principle for tech and SaaS companies striving for the optimal balance between growth and profitability. In an industry where rapid expansion often takes precedence, this rule is a critical benchmark for assessing a company’s financial health and strategic direction. By navigating this delicate balance, businesses can ensure they are on a sustainable path to long-term success without sacrificing necessary growth or financial stability. What is the Rule of 40 (for Saas)? In a single sentence, according to the Rule of 40, the sum of their growth speed and prof ..read more

Starting the journey of building a startup is like setting sail in unknown waters -especially for those doing it for the first time-, where each stage from the initial concept to the strategic exit requires a blend of creativity, strategic planning, and resilience. This guide offers a beacon of light for entrepreneurs, mapping out the critical milestones of startup development—from the initial spark of an idea and the nurturing phase of research and planning to the unveiling of a minimum viable product and the robust growth stages, leading up to a stable, dominant position in the market or a ..read more

Do you want to get better at B2B marketing? Do you love listening to podcasts while commuting, in the gym, or doing the dishes? Does this introduction sound like a cheesy telemarketing copy? No matter, grab your headphones and push Play to either of our top picks for B2B marketing podcasts. Here they are! 1. The B2B Marketing Podcast We couldn’t possibly have a “b2b marketing podcasts” list without a podcast named The B2B Marketing Podcast. Hosted by David Rowling the podcast offers a wide look at the world of B2B marketing. In the episodes, you will hear anything from expert advice and discu ..read more

MQL vs SQL: Marketing Qualified Leads vs Sales Qualified Leads. Understanding MQLs and SQLs in-depth is not only about “increasing your sales” but also shaping strategies in both marketing and sales. Let’s take a closer look behind the jargon and see what MQLs and SQLs are all about. MQLs: Definition and Characteristics Marketing Qualified Leads (MQLs) are leads that have engaged with your marketing content enough to be considered more likely to become customers than the average lead. This engagement could be through actions like: Downloading content Signing up for webinars or events Frequent ..read more

Even the best marketing strategies, often don’t go as planned. And, sometimes, they weren’t so good to begin with. This is where a marketing audit comes into the picture: a thorough examination to help you identify performance gaps, opportunities for improvement, and strategies that are not yielding the desired results. Too many buzzwords? Here’s what you need to know about it, in simple terms. What is a Marketing Audit? A marketing audit is a detailed check-up of your marketing. It looks at everything from your strategy (what to do) to your tactics (how to do it). This check-up is necessary t ..read more

Artificial Intelligence doesn’t only transform most tech industries and the world, it has also become an industry on its own. And a booming one for that matter. In 2022, global AI funding reached $45 billion. What’s more, The Future of Jobs Report by the World Economic Forum suggests that 85 million jobs will be replaced by machines with AI by 2025, and at the same time, AI will create 97 million jobs (for which workers don’t have the skills yet). AI market size worldwide in 2021 with a forecast until 2030 / Source Some of these changes already come from the big tech. But the rest is yet to co ..read more

Disclaimer: The information in this blog post comes from a whimsical jaunt through the thorny brambles of SEO, with Valentine’s Day as our compass. We’ve woven accurate search volumes and keyword difficulties across various countries into a tapestry of humor and inspiration. While we sprinkle factual SEO insights about the keyword ‘love’, our guide is less of a step-by-step manual and more of a serenade to the art of finding love in the SERPs. So, take this post with a grain of salt and a heart full of hope. After all, the true search for love transcends algorithms and analytics, starting in ..read more

Building a great product is one thing. Having great marketing campaigns is another. Connecting your product with your marketing, and having a common messaging denominator, is a third thing, called a positioning statement. So what is a positioning statement all about? What is a Positioning Statement? A positioning statement is a summary of what your business has to offer to the world and how your products or services can fill your target audience’s needs. Whether you’re persuading stakeholders, shaping public opinion, or defining your brand’s values, it’s the basis of your communication. What i ..read more

Whether you’re a startup or an established player in the SaaS arena, selecting the right subscription model for your product is crucial. In this article, you will learn not only the 7 SaaS subscription models you need to know but also how to optimize any of them. Let’s go! 1. Tiered Pricing One of the most common SaaS subscription models. The Tierer pricing offers a set of packages, each with its own price and bundle of features. Think of it as a menu where customers can pick a package that best fits their needs and budget. This model is popular because it caters to a broad audience, from smal ..read more