Disclaimer: If you read this article because you believe you will wake up one day and your story will be viral – you’ve become a great Content Marketer and have a glamorous writer lifestyle, you’re definitely in the wrong place. Close this tab immediately and do something else instead! On the other hand, if you want to know how we produce content with clear visibility of the message and drive results to our customers,  you’re in the right place. Keep reading!  What motivates you to write? Passion? Purpose? Calling? Is it just work and a way to make money, or do you want to write co ..read more

Brennan: Your agency has been instrumental in leveraging AI to redefine service offerings. Can you share how this journey began and its impact on your operations?  Theo: Absolutely. Our journey with AI started around 2016 when we saw the potential to blend our technical background with growth marketing. This was about not just offering services but crafting a holistic approach driven by engineering minds. The evolution from growth hacking to no-code and AI-driven strategies was a game-changer for us and our clients. Brennan: Before meeting you, I was set on replacing agencies entirely du ..read more

Data-driven marketing changed everything. It marked the shift from traditional marketing methods and emphasized measurable insights over assumptions. Data-driven marketing essentially brought the scientific method to digital marketing with: Observation & hypothesis Experimentation & testing Analysis & conclusion Iterattion & refinement But let’s take things from the start. What is Data-Driven Marketing? In a sentence, data-driven marketing is the kind of marketing that collects, analyzes, and optimizes data to make informed decisions. By integrating this data into your market ..read more

Picture this: strategic marketing leadership tailored to your business needs but without the full-time commitment.  That’s what a fractional CMO is all about. A marketing expert who provides the value of a full-time employee as chief marketing officer but in a part-time capacity. Let’s see that in more detail. What is a Fractional CMO? A Fractional CMO, short for Fractional Chief Marketing Officer, is a part-time executive who manages a company’s marketing efforts. Unlike a full-time CMO, a fractional CMO offers its expertise to companies that need high-level marketing strategies but may ..read more

The Rule of 40 has become a guiding principle for tech and SaaS companies striving for the optimal balance between growth and profitability. In an industry where rapid expansion often takes precedence, this rule is a critical benchmark for assessing a company’s financial health and strategic direction. By navigating this delicate balance, businesses can ensure they are on a sustainable path to long-term success without sacrificing necessary growth or financial stability. What is the Rule of 40 (for Saas)? In a single sentence, according to the Rule of 40, the sum of their growth speed and prof ..read more

Starting the journey of building a startup is like setting sail in unknown waters -especially for those doing it for the first time-, where each stage from the initial concept to the strategic exit requires a blend of creativity, strategic planning, and resilience. This guide offers a beacon of light for entrepreneurs, mapping out the critical milestones of startup development—from the initial spark of an idea and the nurturing phase of research and planning to the unveiling of a minimum viable product and the robust growth stages, leading up to a stable, dominant position in the market or a ..read more

Do you want to get better at B2B marketing? Do you love listening to podcasts while commuting, in the gym, or doing the dishes? Does this introduction sound like a cheesy telemarketing copy? No matter, grab your headphones and push Play to either of our top picks for B2B marketing podcasts. Here they are! 1. The B2B Marketing Podcast We couldn’t possibly have a “b2b marketing podcasts” list without a podcast named The B2B Marketing Podcast. Hosted by David Rowling the podcast offers a wide look at the world of B2B marketing. In the episodes, you will hear anything from expert advice and discu ..read more

MQL vs SQL: Marketing Qualified Leads vs Sales Qualified Leads. Understanding MQLs and SQLs in-depth is not only about “increasing your sales” but also shaping strategies in both marketing and sales. Let’s take a closer look behind the jargon and see what MQLs and SQLs are all about. MQLs: Definition and Characteristics Marketing Qualified Leads (MQLs) are leads that have engaged with your marketing content enough to be considered more likely to become customers than the average lead. This engagement could be through actions like: Downloading content Signing up for webinars or events Frequent ..read more

Even the best marketing strategies, often don’t go as planned. And, sometimes, they weren’t so good to begin with. This is where a marketing audit comes into the picture: a thorough examination to help you identify performance gaps, opportunities for improvement, and strategies that are not yielding the desired results. Too many buzzwords? Here’s what you need to know about it, in simple terms. What is a Marketing Audit? A marketing audit is a detailed check-up of your marketing. It looks at everything from your strategy (what to do) to your tactics (how to do it). This check-up is necessary t ..read more

Artificial Intelligence doesn’t only transform most tech industries and the world, it has also become an industry on its own. And a booming one for that matter. In 2022, global AI funding reached $45 billion. What’s more, The Future of Jobs Report by the World Economic Forum suggests that 85 million jobs will be replaced by machines with AI by 2025, and at the same time, AI will create 97 million jobs (for which workers don’t have the skills yet). AI market size worldwide in 2021 with a forecast until 2030 / Source Some of these changes already come from the big tech. But the rest is yet to co ..read more