Salesforce is now available as a Data Pipelines source for Premium and Enterprise customers.  With this new premium integration, you can seamlessly send Salesforce CRM data through Data Pipelines to Journeys or any other supported destination. Our existing Salesforce destination allows you to send data back to your CRM, creating a true bidirectional integration. What The post Activate your CRM: Power personalized messaging with Salesforce data appeared first on Customer.io ..read more

Black Friday is no longer just a day; it’s an event that defines the retail calendar. With consumers eagerly waiting for deals and businesses preparing for a sales frenzy, the competition is fierce. In fact, according to the State of Messaging report, brands sent 268 million emails from Customer.io on Black Friday in 2023. That’s The post How to create Black Friday campaigns with Shopify and Customer.io appeared first on Customer.io ..read more

Your acquisition strategies have paid off, and you’ve gained a new customer! Now what? Your next touchpoint sets the stage for your entire relationship moving forward: your onboarding series. From onboarding emails to mobile onboarding messages, the content and timing of these communications can transform a customer from an uncertain newbie to an enthusiastic power The post 8 powerful onboarding email examples from the pros appeared first on Customer.io ..read more

Acquiring new customers can feel exciting—that rush when you see your customer count shoot up after a marketing campaign can be addictive. But if you want to drive long-term growth, you need to look further than that initial thrill—you must focus on customer retention. That’s because your business grows more effectively when your customers stick The post 9 winning customer retention strategies for long-term growth appeared first on Customer.io ..read more

Your acquisition strategies have paid off, and you’ve gained a new customer! Now what? Your next touchpoint sets the stage for your entire relationship moving forward: your onboarding series. From onboarding emails to mobile onboarding messages, the content and timing of these communications can transform a customer from an uncertain newbie to an enthusiastic power The post 8 powerful onboarding email examples from the pros appeared first on Customer.io ..read more

Back in the day, marketing was all art, with very little science. You could build a thoughtful strategy and put out carefully crafted messaging, but you never really knew what drove customers to choose your brand.  Now, brands have a data and messaging powerhouse: the marketing automation platform (MAP). An effective MAP is the nucleus The post Customer.io vs. Marketo: Unleash automation without hidden costs appeared first on Customer.io ..read more

Last week, Google made headlines by announcing its decision to no longer deprecate third-party cookies in Chrome. While this might seem like a reprieve for marketers who rely on third-party data, I caution against interpreting this as a return to business as usual. The reality is that first-party data reigns supreme, and that isn’t changing The post We’re (still) in the first-party data era appeared first on Customer.io ..read more

If your customer retention efforts focus only on new customers or saving those about to churn, you’re missing the big picture. Retention starts at the beginning of the relationship—and lasts through the entire customer journey. Let’s dig into the what and why of retention marketing with seven customer retention examples that will inspire you.    Here’s The post 7 customer retention examples to drive long-term loyalty  appeared first on Customer.io ..read more

Notion is where teams come to write, plan, and organize in a single AI-powered workspace. It’s a powerful tool used by teams worldwide. However, the relatively young lifecycle marketing team faced challenges as the company expanded. With 80% of users outside of the United States and millions more worldwide, scaling personalized communication was not easy. The post Notion + Customer.io: Scaling lifecycle marketing for global impact appeared first on Customer.io ..read more

Everybody appreciates a warm welcome, including your customers. A welcome email is typically one of the very first messages a customer receives from you, and it’s your chance to start building a long-lasting relationship from the start. Developing a strong welcome email template sets the foundation for making a winning first impression from the moment The post Winning welcome email examples to jump-start engagement appeared first on Customer.io ..read more