Top 10 Tips for New Vacation Rental Hosts
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
3w ago
Are you considering entering the exciting and fast-paced world of vacation rental hosting? Perhaps you have a spare room, a second property, or even a cozy cabin tucked away in the mountains, and you’re eager to share it with travelers from around the world. Becoming a vacation rental host can be fulfilling and lucrative, but it also comes with its own set of challenges and responsibilities. Fear not, for we have compiled a list of essential tips to help you navigate the journey ahead and ensure a successful start to your hosting venture. Do Your Research Before diving headfirst into the vacat ..read more
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How to Effectively Handle Guest Feedback
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
1M ago
In vacation rental hosting, guest reviews and feedback have significant power. They can literally make or break a property’s reputation, influence a prospective guest’s booking decision, and shape the overall guest experience. Understanding how to tactfully handle all reviews and feedback effectively is critical for vacation rental hosts and property managers looking to shine in the competitive hospitality market. In this guide, we will dive into essential tips and strategies for managing guest reviews with finesse and turning feedback into an opportunity for growth. Embrace the Feedback Loop ..read more
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7 Reasons to Say No to Social Media for Marketing Your Vacation Rental Property
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
1M ago
If you’re in the business of renting out your slice of paradise to eager travelers, you’re likely always on the lookout for effective marketing strategies to attract guests. In this digital age, social media often takes center stage in marketing discussions. But is it really the best strategy for marketing your vacation rental property? Maybe not. Let’s dive into it. Limited Reach Out of the billions of users scrolling through social media platforms every day, only a small fraction are actively seeking vacation rentals. Most users are there to catch up with friends, stay updated on news, or si ..read more
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Do You Know SEO? A Practical Guide for Vacation Rental Hosts & Property Managers
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
1M ago
In today’s online world, visibility is everything. Mastering the art of Search Engine Optimization (SEO) can literally make or break your business. With millions of travelers turning to search engines like Google to find their perfect vacation property, understanding how to optimize your listings for search is critical. This guide will delve into the mysteries of SEO as they relate to marketing your vacation rental, uncovering strategies and techniques to boost your properties’ visibility and drive bookings. Introduction to SEO in Vacation Rental Marketing Firstly, what exactly is SEO is and w ..read more
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8 Reasons to Level up with Newsletter Marketing
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
2M ago
Savvy hosts and property managers know that their email list is one of the backbones of their marketing efforts. Why? Email and newsletter marketing. Newsletter marketing is one of the unsung heroes of the vacation rental marketing strategy. They’re not as sexy as social media and they’re definitely more labor intensive. But they’re also a super effective marketing tool and you’ll find that over time, far more bookings will come from your newsletter marketing efforts than from social media. What should you communicate with a newsletter? Almost anything you want! Let past guests know what’s goi ..read more
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Why A Direct Booking Website is the Best Way to Grow Your STR Business
Guest Hook | Vacation Rental Copywriting Agency
by alissa@guesthook.com
2M ago
How can property hosts and managers get more bookings? Here’s the short answer: A direct booking website. Ever since Covid, the vacation rental industry has been through some big, important changes. When we were all still in Covid panic mode, STRs sales exploded. And that was great, because everyone was looking for a safe place to stay with their “quaranteam”. It may have even gotten better as a bit of time went by, because we all started going stir crazy and started very cautiously poking our heads out at what might be available within driving distance. STRs provided the perfect solution; get ..read more
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Social Media 101 for Vacation Rentals: Defining Your Goal
Guest Hook | Vacation Rental Copywriting Agency
by Conrad
5M ago
Social Media 101 for Vacation Rentals: Defining Your Goal Written By: Conrad Last Updated: August 31, 2023 In our last post, we asked you to jot down your ideas for using social media to market your vacation rental. Now, it’s time to put those ideas to work to define the goal you want to achieve by using social media. What’s the point? Think about what would work best for your rental. Do you want to show families how you host hassle-free visits to seashore resorts? Do you want the world to see your architecturally magnificent rental in a postcard-perfect landscape? Do y ..read more
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The Key 3 of Vacation Rental Branding: Making Your Brand Work for You
Guest Hook | Vacation Rental Copywriting Agency
by Conrad
5M ago
The Key 3 of Vacation Rental Branding: Making Your Brand Work for You Written By: Conrad Last Updated: September 1, 2023 In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked you questions about everything from your personality to your design choices in o ..read more
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List Your Vacation Rentals On Google Maps
Guest Hook | Vacation Rental Copywriting Agency
by Conrad
5M ago
List Your Vacation Rentals On Google Maps Written By: Conrad Last Updated: September 1, 2023 Put Your Vacation Rental Business On Google Maps Understanding the Different Types of Vacation Rental Listings on Google When it comes to marketing vacation rental properties on Google, there are several tools you can slot into your toolbox. First, of course, is creating your own website and infusing it with SEO juice so you get high placement on Google’s SERP (search engine results page).  Then, there’s Google Vacation Rentals. As you may have noticed, Google searches for vacation ren ..read more
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Short-Term Rentals vs. Long-Term Rentals: What’s Better?
Guest Hook | Vacation Rental Copywriting Agency
by Conrad
5M ago
Short-Term Rentals vs. Long-Term Rentals: What's Better? Written By: Conrad Last Updated: September 1, 2023 A closer look at the pros and cons of long- and short-term rentals, so you can decide what’s best for you. The basics of short-term rentals and long-term rentals Investing in real estate and putting your hard-earned money towards an investment property takes guts. Whether you rent to tourists through Airbnb, Vrbo, or Booking.com or to long-term residents, each option has its own advantages and disadvantages. In this article, we aim to help you understand the basics of both strateg ..read more
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