Rihanna’s viral ‘Vogue China’ cover, Jackson Wang’s ‘Chuang Asia: Thailand’ collection
China Film Insider
by Jing Daily
4h ago
In collab news, Rihanna graces the cover of ‘Vogue China,’ The Dalmore whisky unveils a project with Zaha Hadid architect Melodie Leung, and Team Wang partners with ‘Chuang Asia: Thailand’ TV show. Everyone woke up this morning to news feeds filled with Rihanna’s array of Vogue China covers for the April 2024 issue. They instantly went viral all over the world: stellar marketing in the lead up to her brand launching in the mainland via Sephora. Luxury brand identities in 2024 must be elevated into an artistic, expressive practice to maintain cultural capital. And that’s exactly the ..read more
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Weibo, Douyin, Xiaohongshu remove displays of wealth
China Film Insider
by Jing Daily
4h ago
The move is seen as part of China’s latest effort to reduce displays of conspicuous consumption. Chinese social media platforms like Weibo, Tencent, Douyin, and Xiaohongshu have begun removing user posts that flaunt personal wealth and opulence. The move is seen as part of China’s latest bid to reduce displays of conspicuous consumption as the nation seeks to promote and implement the ideology of “common prosperity” under the administration of President Xi Jinping. The goal, according to media reports, is to foster a “civilized, healthy, and harmonious” digital space by eliminating conte ..read more
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Douyin’s beauty sales soar to $1.43B in April
China Film Insider
by Jing Daily
1w ago
Beauty products sales are surging on Douyin, with Chinese brands in the lead. In April, the total sales on Douyin’s beauty track exceeded 10 billion RMB ($1.43 billion), marking a year-on-year increase of 41.5%. Skincare products dominated the market share at 70%, with a year-on-year increase of nearly 47%. Meanwhile, sales of makeup and perfumes surpassed 2.5 billion RMB ($357.5 million), making it the fastest-growing category with a year-on-year increase of 52%. In April 2024, among the top 20 beauty brands on Douyin, 16 were Chinese brands. Kans topped the list, with livestream s ..read more
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Can Gucci woo Chinese consumers with Song Weilong?
China Film Insider
by Jing Daily
2w ago
Song’s appointment could be seen as a bid to remain relevant in China, as Gucci experiences slowing demand in the market. Gucci has announced the appointment of Chinese actor Song Weilong as its latest brand ambassador. Song was previously included in Forbes China’s 2019 Under 30 Elites list and won the Best New Actor Award at the 2019 China Movie Channel Media Awards. Song’s appointment could be seen as a bid to remain relevant in China, as the Italian brand experiences slowing demand in the country. As Kering’s flagship luxury fashion brand, Gucci saw a notable 18 percent yea ..read more
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Why Levi’s and other brands are betting big on Chinese podcasts
China Film Insider
by Jing Daily
2w ago
Levi’s is riding the podcasting wave in China alongside Coach, Lancôme, and Louis Vuitton. Will it succeed? What happened On April 25, Levi’s released the first episode of its maiden Chinese-language podcast series titled Speaking with ‘Lee.’ As the denim giant dips its toes into this burgeoning medium in China, it marks a strategic, deeper foray into the hearts, and ears, of Chinese consumers. Other brands have also been exploring the podcast medium in a bid to engage consumers on a more cultural and intellectual level. Local labels like Neiwai, Maia Active, and Pop Mart ..read more
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How to win Chinese luxury fans: Unleash the next generation
China Film Insider
by Jing Daily
3w ago
From Sun Yitian artworks at Louis Vuitton’s Pre-Fall 2024 show in Shanghai to Yang Zi-designed jewelry at APM Monaco, this week’s brand collaborations spotlight a new era. A millennial contemporary artist from Zhejiang province, Sun Yitian has already achieved what most creatives can only dream of for their entire careers: a Louis Vuitton collaboration. The Pre-Fall 2024 show, staged in Shanghai on April 18, presented a Nicolas Ghesquiere collection featuring artworks by the emerging Chinese talent. Unlike past Louis Vuitton collaborators Yayoi Kusama or Damien Hirst, who boast ..read more
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Racer Zhou Guanyu’s star rises ahead of Shanghai Grand Prix
China Film Insider
by Jing Daily
1M ago
Formula 1 has returned to China after five years, with local driver Zhou Guanyu taking center stage regardless of the race’s outcome on Sunday. Formula 1 has returned to China after five years, with local driver Zhou Guanyu taking center stage regardless of the race’s outcome in Shanghai on Sunday. Despite modest racing results, Zhou is being feted as a celebrity in China. Describing the race, which takes place on Sunday, as historic, Zhou has been busy with promotional activities and meetings ahead of the event. Although Zhou has yet to win an F1 race, his presence as a hometown hero is sign ..read more
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Balenciaga’s Le City revival sparks nostalgia with Yang Chaoyue, Kate Moss
China Film Insider
by Jing Daily
1M ago
Balenciaga reintroduces its iconic Le City line with a star-studded campaign. What happened On April 5, Balenciaga reintroduced its cult Le City line, first launched in 2001. Dubbed the Motorcycle City Bag, the item’s enigmatic yet practical allure embodies a certain fashion era. To mark its return, Balenciaga unveiled a campaign shot by renowned fashion photographer Mario Sorrenti, featuring talents like British fashion icon Kate Moss, Danish model Mona Toogard, Chinese actress and singer Yang Chaoyue, and South Korean singer Juyeon. The campaign reimagines the Noughties era in a contemporar ..read more
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Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger
China Film Insider
by Sixth Tone
1M ago
U.S.-based video game maker Blizzard Entertainment has announced a new deal to re-enter the Chinese market. But some gamers still haven’t forgiven the company for leaving in the first place. The U.S.-based video game giant Blizzard Entertainment has announced that it will return to China after a one-year absence, sparking an outpouring of joy — and some grumbling — among Chinese gamers. Blizzard Entertainment — the developer of massively popular video game series “World of Warcraft,” “Diablo,” and “Overwatch” — withdrew from China in January 2023 over a contract dispute with its Chinese partn ..read more
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The AI PlayStation 2 filter fueling an NPC frenzy in China and the West
China Film Insider
by Jing Daily
1M ago
As China’s obsession with NPC characters swells, a new AI-generated trend is flooding social media across the mainland and the West. Cue, the PS2 filter. Move over NPC livestreamers, there’s a new AI-generated trend in town: the PS2 filter. Designed to replicate the glitchy video game personas from the early 2000s, consumers in the West have gone crazy for recreating themselves as retro characters inspired by their favorite PlayStation 2 (PS2) games, such as Grand Theft Auto and Tony Hawk’s Underground. Now, China’s netizens are jumping on board. The trend, which first sur ..read more
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