When it comes to marketing your golf course, making the right choice between handling it in-house or hiring an agency can be a game-changer. Effective marketing is essential to attract golfers, increase revenue, and establish a strong brand presence. In this article, we’ll explore the pros and cons of both options to help you make an informed decision tailored to your golf course’s unique needs. Pros and Cons of In-House Marketing Pros: In-Depth Knowledge In-house teams have an intimate understanding of your golf course, its offerings, and its unique selling points. This knowledge can b ..read more

Email marketing is a powerful tool for golf courses, allowing you to engage with golfers, promote events, and keep your audience informed. However, manually sending emails can be time-consuming and inefficient. That’s where email marketing automation comes in. The Benefits of Automated Email Marketing Before diving into the types of emails to automate, let’s understand why automating email marketing is crucial for golf courses: Efficiency: Automation streamlines the process of sending emails, saving you time and ensuring consistent communication. Personalization: Automation allows you ..read more

In the golf industry, effective communication is key to attracting and retaining golfers. remains one of the most efficient channels for reaching customers directly. However, not all golfers are the same, and blanket emails can often miss the mark. This is where email segmentation becomes a game-changer for golf courses, allowing them to tailor their messaging to meet the specific needs and interests of different segments of their audience. Understanding Email Segmentation Email segmentation involves dividing your email list into smaller segments based on certain criteria, such as demogr ..read more

Email marketing has proven to be a powerful tool in the world of golf course marketing. It’s a cost-effective way to engage with golfers, promote events, and keep your audience informed. If you’re considering implementing email marketing for your golf course or you’re already using it and have questions, this article is here to provide answers to some of the most frequently asked questions about golf course email marketing. What Is Golf Course Email Marketing, and Why Is It Important? Golf Course Email Marketing is a strategy that involves sending emails to your golfers and potential cu ..read more

Scottsdale, AZ, February 20th, 2024 – Golf Course Technology Reviews, the leading online resource for comprehensive and independent reviews of golf course technology, has released their 2024 early season tee time booking engine rankings. More than 25 engines were reviewed and Sagacity Golf ranked #1. The evaluation criteria included user experience, speed, accuracy, brand sensitivity, revenue generation, compliance and reporting. Sagacity Golf stood out for our comprehensive suite of revenue focused features designed to optimize tee time booking, and customer engagement. “From our inception ..read more

In the ever-evolving landscape of golf course marketing, staying ahead of the competition requires innovation. Enter Artificial Intelligence (AI) and ChatGPT, the dynamic duo reshaping the way golf courses create marketing assets. From engaging posts and attention-grabbing social media content to informative event listings and enticing restaurant promotions, and increased tee time bookings, AI and ChatGPT are transforming the golf course marketing game. In this article, we’ll explore how these tools are being used to create diverse marketing assets and provide some specific prompts to help ..read more

In the digital age, a golf course’s success extends beyond the facility. Learn how adding multiple links on your Instagram and Facebook pages can amplify your golf course’s online presence and grow revenue. Why is it important to have multiple links for your golf course? Golf courses, like any other business, benefit immensely from a robust online presence. Social media platforms such as Instagram and Facebook serve as powerful tools to engage with the golfing community, potential members, and enthusiasts. Here’s why having multiple links is crucial for your golf course’s success: Showcas ..read more

2023 has been a great year for golf. Demand is still up and many courses continue to maintain the Covid bump. Don’t miss out on the increased demand in 2024! Take the time now to to get your pricing set to capture as much revenue as possible. Having Sagacity’s dynamic pricing technology working around the clock to optimize your pricing will make sure you capture as much revenue as possible. Step 1 Set your rates and let Sagacity work. Sagacity’s patent-pending dynamic pricing interfaces with your tee sheet and nudges the rates higher where demand is strong, and discounts ONLY the hours f ..read more

As the golfing world evolves, so too must the methods used by golf courses to streamline tee time reservations and enhance the overall booking experience. One crucial aspect of this process is how you incorporate your tee time booking engine on your website. Simplifying the tee time reservation process is essential for golf courses aiming to attract and retain golfers. By employing one of these methods, you can improve the booking experience, whether they access your website on a desktop computer or a mobile device. Let’s explore three effective ways you can link to your booking engine. The ..read more

In today’s competitive golf industry, it is crucial for golf courses to embrace technology that enhances the golfer’s experience. One such technology that has gained widespread adoption is the golf course mobile app. These apps offer a range of benefits for golfers, including the ability to search and book tee times, make mobile payments, earn rewards, access GPS features, utilize digital scorecards, engage with social feeds, and even facilitate friendly wagers. This guide will help you understand why a mobile app can be a game-changer for your golf course and what to look for when you selec ..read more