Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%.  This is why upselling is so important.  Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, higher quality option. If done right, it can increase your profits, and enhance the customer experience. If done wrong, it can be seriously annoying. This article will teach you all you need to know about how to upsell in the food truck business, withou ..read more

There are more than 1.3 million active-duty military members. Including their spouses and children, there are over 1.5 million additional active-duty military family members. So what does this mean for you as a food truck owner? It means there’s a big opportunity to expand your customer base while also helping your local community. You can do this by offering a discount to military members and their families.  Read on for reasons why your food truck should offer a military appreciation discount, and how this simple discount can be beneficial to you and your ..read more

Photo by Tima Miroshnichenko from Pexels The average cost of opening a brick-and-mortar restaurant is $275,000. If you’re an aspiring restaurateur, you’ve likely looked into your options, like buying a food truck. Sounds simple, right? Here are 5 things you should know before you start your food truck adventure! 1. The Cost of Starting up  The costs of starting a food truck business are more than the vehicle, fuel, and food expenses. Unless you’re prepared to do it all on your own, you’ll need to hire and train employees. A food truck needs to be checked out and ..read more

Photo by Kampus Production from Pexels Food trucks tend to have a bad rep when it comes to food safety. Any business that works in food service needs to be vigilant and follow proper protocols. When you own a mobile restaurant business, the safety and health of your employees and your customers should be a top priority. Keep reading to learn the best safety practices for your food truck.  1. Properly Train Your Employees  Your employees should be trained in proper food handling and how to operate the equipment in a food truck. In some states, food service e ..read more

As of 2018, there were almost 6,000 food truck establishments. That number has doubled since 2013! Are you thinking about offering your food at the next local food truck festival? Then you’ll want to know how to make your vehicle stand out from the crowd. Read on for our best tips! Make Sure Your Branding Is on Point When you think of major food brands, what pops into your mind? With McDonald’s, it’s the golden arches—with Wendy’s, it’s their red-haired mascot. Having strong branding means people will quickly recall your business name and image. What does this mean fo ..read more

There are over 24,000 active food truck businesses in the U.S. Whether you’re starting out or have been delivering food on the go for years, maintaining your truck is extremely important.  But what goes into regular food truck maintenance? And why is it so important? That’s what we’ll be looking at today. In this article, we’re highlighting why regular maintenance matters for your food truck and tips on keeping your vehicle in tip-top shape.  Regular Maintenance Delivers More Food The low-hanging fruit of regular food truck maintenance is that it keeps your operation ..read more

Photo by foodiesfeed / Freepik Looking for ways to maximize your revenue at your current business? If you are in the food or beverage industry, this is one aspect you don’t want your business to miss out on! Food truck catering provides significant opportunities to broaden your horizons while adding additional means of revenue. Read on to find out how you can benefit. Broaden Your Abilities and Location One of the more interesting trends to recently emerge is the popularity of food trucks. There are over 26,000 food truck businesses in the United States as of 2021. It has becom ..read more

The last year has changed so much about how the food and restaurant business operates. Many people relied heavily on order ahead and food delivery services, a trend that doesn’t seem to be slowing down.  Thanks to order-ahead food truck apps, this proverbial ship has been able to stay afloat through the pandemic and beyond. In fact, integrating online food ordering into your food truck business can ensure your ship not only stays afloat but has an upgraded propulsion system and is ready to sail! Here are three unique ways to use this technology to your advantage! 1. Mobile Orde ..read more

Photo by foodiesfeed / Freepik Whether you’re a first-time mobile business entrepreneur, or you already have an operating food truck and would like to find ways of expanding, adding mobile alcohol services can be a great way to boost your business. The mobile alcohol business is attempting to follow in the footsteps of food truck entrepreneurs and pave their own path to solid revenue streams. As food delivery keeps gaining popularity, so does the alcohol delivery business and mobile booze trucks. If you want to take the next step into starting your own mobile alcohol business, keep readi ..read more

Photo by Startup Stock Photos from Pexels Did you know that there are around 25,000 food trucks in the US? The food truck industry has been growing quickly over the past few years, with demand for quick, convenient, and tasty food higher than ever! If you have a food truck, you could be driving a gold mine. But, if something happens to your truck, your whole business could fall apart. This is where insurance for food trucks comes in, and you need to make sure you get the right plan for your business. Find out everything you need to know in our guide. Look for the Full ..read more