In the second installment of our food truck case study series, we continue to follow Anthony Salvagno, the mastermind behind S'wich It Up, as he navigates the challenging process of building a food truck business from scratch. This time, Salvagno shares how he developed a one-of-a-kind menu for his sandwich truck—one that has roots [...] The post How To Create a Unique & Profitable Menu for a Food Truck appeared first on Food Truck Empire ..read more

Turning a popular food truck or restaurant menu item into a grocery store product can be an exciting way to expand your business and increase revenue. Stephanie Ganz, who has helped brands like Pizza Tonight do just that, shared her process and insights for successfully launching a packaged food product in grocery stores. Here [...] The post How to Transform Your Menu Into a Grocery Store Product appeared first on Food Truck Empire ..read more

When Sameer Siddiqui decided to launch RickShaw Stop, a Pakistani food truck in San Antonio, he didn’t rush into the venture on a whim. He made sure every detail was thought out, every stone turned over, and every possible mistake had a contingency plan. “If you don’t do your homework, you’re setting yourself up [...] The post How Sameer Siddiqui Started a Pakistani Food Truck appeared first on Food Truck Empire ..read more

If Gene Simmons had a school of marketing, Marty Richie would be the star professor. The owner of Motley Crews Heavy Metal Grill knows a thing or two about catching people’s attention. “The secret to success is to offend the greatest number of people,” Richie says with a grin, quoting Simmons. But it’s not [...] The post Part-time to Full-time on a Food Truck in Only 12 Months appeared first on Food Truck Empire ..read more

When it comes to mobile food businesses, Scott Ross has seen it all. As the owner of Ross RV’s and Food Carts, he’s spent years building both food trucks and food carts, giving him a unique perspective on the pros and cons of each. “It’s not a one-size-fits-all decision,” Ross says, “What’s right for [...] The post Food Trucks vs Food Carts: Which One Is Better for You? appeared first on Food Truck Empire ..read more

In this exclusive interview, Mark Hamilton breaks down the key to running a profitable food truck: speed. "Serving food faster isn’t just about efficiency—it’s about making more money and keeping customers happy," says Hamilton. He knows firsthand that the faster you can get food in customers' hands, the more orders you can serve, and [...] The post Serve Faster, Sell More: Speed Tips for Food Truck Owners appeared first on Food Truck Empire ..read more

In this Food Truck Empire exclusive, Linda Jo Kushner of Linda's Luncheonette opens up about how she successfully raised $20,265 on Kickstarter to bring her dream of owning a food truck to life. Linda’s story is a testament to the power of personal connection and grassroots marketing. For those unfamiliar with the website, KickStarter [...] The post Linda Jo Kushner Raised $20,265 for a Food Truck on KickStarter appeared first on Food Truck Empire ..read more

Odds are insurance isn't a topic that is top of mind for you as a food truck owner... until you actually need to use it. In episode of the podcast we speak with Jonathan Rausch, an insurance agent in Florida that specializes in insuring food trucks. To date, he's helped over 50 trucks protect [...] The post Never Pay for a Certificate of Insurance for a Food Truck & Other Tips appeared first on Food Truck Empire ..read more

On any given day, you might find yourself dealing with an unexpected fender bender on the way to an event, an employee getting burned at the grill, or even waking up to find your truck stolen after a long night. These are the realities of the road, the inherent risks that come with the [...] The post The Essential Food Truck Loss Prevention Checklist: Download Now appeared first on Food Truck Empire ..read more

If you're eyeing the food-truck scene but balk at the idea of sinking $50,000 to $100,000 of your savings into a shiny new rig, there’s an alternative that might make sense: renting. Renting a food truck, offers a way to dip your toes into the business with less financial risk. Instead of coughing up [...] The post Food Trucks: Should You Rent or Buy? appeared first on Food Truck Empire ..read more