Facebook Twitter LinkedIn WhatsApp What do you feel when you see red, yellow, or blue colors? Color psychology has the best answer to this. It’s about understanding the impact of colors on a person’s emotions. For instance, when we see yellow, we feel happy and on seeing red, we feel hungry or in love. Now, marketers and branding experts know how to use colors and their impact on human emotions to reach the target audience.   So, in the modern business world, colors are not just used to drive people’s attention. More than that, they have become a great tool to drive attention and evo ..read more

Facebook Twitter LinkedIn WhatsApp In the modern, highly competitive world, your product and packaging design must be attractive enough to instantly catch potential customers’ attention. There are already hundreds of products lined up in your niche. So, outsmarting their design is the key to getting customers to pick your products off the shelves.  That’s where a relevant product design and packaging design comes into play. Before we get you into how you can create one, let’s understand the difference between the product and packaging design along with several other key aspects. What is p ..read more

Facebook Twitter LinkedIn WhatsApp Short on Patriot’s Day outfit ideas? Stay with us, and we will share some of the best ideas to get you into the patriotic mood. The day is among the most awaited events in the United States of America. People come out to celebrate the day in the best outfits that exhibit their patriotic feelings.  Wearing these outfits is the best way to pay tribute to the nation and show your love for the nation. From custom leggings to t-shirts, sweatshirts, capris, and jackets, the day witnesses a sea of people wearing these outfits in red, white, and blue colors. Sin ..read more

Facebook Twitter LinkedIn WhatsApp Call it an avatar or spokesperson; a brand mascot is a hard-to-miss business identity. They have been a part of cultures across the world for centuries. Businesses have found them useful in conveying their message and personality.  From the memorable mascot of Colonel Sanders of KFC to the McDonald’s clown, these unique avatars are easy to identify. Businesses often use them due to their easy recall features. In this blog, we will discuss why and how businesses use a mascot design to be unique in the market. But before that, let’s see what a brand mascot ..read more

Facebook Twitter LinkedIn WhatsApp Did you pay attention to the new Lambo logo? Lamborghini — the luxury car manufacturer, has refreshed its logo, signifying its new brand mission of “Driving Humans Beyond.” This logo change came after twenty years. If you look into the luxury car brand’s previous logo, then you’ll find that it was a complex design with a 3D effect.  In this blog, we will talk about all the changes Lamborghini did to its logo design and the reasons behind it. Let’s explore. Why did Lamborghini refresh its logo? Lamborghini has adopted a new strategy for manufacturing cars ..read more

Facebook Twitter LinkedIn WhatsApp How do people recognize their sports team instantly? By looking at their sports uniform, right? Uniforms help them identify their teams on or off the ground. It works as a tool for sports team recognition and conveys a common purpose, goal, and message. The purpose could be to win matches as a team, and the pride could be to represent a region or country. These custom clothing unite team members for a common cause. So, uniforms should be designed carefully with specific colors and symbols. A uniform can do wonders for a team in many ways if designed thoughtfu ..read more

Facebook Twitter LinkedIn WhatsApp Your brand identity is the most crucial part that people associate with your products or services. From logo design to business cards, brochures, and billboards, each marketing material helps portray your right image to the target audience. With the help of a branding package, you can create a unified brand identity. Here, in this blog, we will discuss what a branding package is, how much it costs, and what visual assets it includes. What is meant by branding package? A branding package is the collection of visual assets that a brand needs to create a unified ..read more

Facebook Twitter LinkedIn WhatsApp Did you know the right logo size is essential for seamless branding? Undoubtedly, a logo is the core brand identity of any business. People see a logo to authenticate a business’s website and its products or services. So, keeping a logo design that looks impressive on all online platforms and prints is advisable.  But the question is, what size of logo should you choose? Is there an ideal or standard size that fits all? The answer is that different online platforms have their own logo size requirements. For instance, the logo size should be 800 x 800 pix ..read more

Facebook Twitter LinkedIn WhatsApp Businesses with creative logos build brand recognition faster. Since a logo is the core brand identity, people look at it first to authenticate a business’s products and services. You can get your logo designed in many ways—from straightforward logos to ones with hidden meanings. Logos are everywhere: from products or services to marketing materials, and advertisements. They come in different varieties, such as wordmarks, letter marks, pictorial marks, and combination logos.  No matter the type of logo, they all share the same purpose and showcase signif ..read more

Facebook Twitter LinkedIn WhatsApp Nobody ever thought that a logistics brand logo would be so popular. The FedEx logo is an exemplary example of a logo that’s trendy, meaningful, cool, and relevant. Thanks to its clever use of white space, it became one of the most famous logos in the world. So, what makes the FedEx sign so iconic and professional? In this blog, we will explore its history, meaning, and evolution throughout. Exploring the history and evolution of the FedEx logo When it comes to visual branding, the FedEx symbol takes the lead. Its logo has some interesting facts that you may ..read more