Facebook Twitter LinkedIn WhatsApp Every business has a logo, which we often call a branding logo. It’s the visual representation of the brand that consumers very often see on products or services and across promotional marketing campaigns. But there is another word, branding, that we come across many times without knowing what it exactly means.  Both logos and branding comprise distinctive visual elements such as colors and typography. However, there is a slight difference between logo design and brand design. In this blog, we will discuss about the differences between the two terms ..read more

Facebook Twitter LinkedIn WhatsApp Every logo design process takes time. There goes a lot more than what you see in front of your eyes in the form of a tiny visual representation of a brand. Designers, in fact, great designers, have a creative process in place. Before they approach logo development, they follow some methodologies that help them be more creative.  Not following a standard procedure can cause several challenges. Some of them are losing your integrity as a logo designer, facing dissatisfied clients, being labelled as unprofessional, and more. So, what are the creative steps ..read more

Facebook Twitter LinkedIn WhatsApp T-shirts are versatile pieces. Printing your own custom t-shirt allows you to use it for brand promotions or gift it to relatives for family reunions and other celebrations. No matter for which purpose you print a t-shirt, it calls for a specific approach to ensure the design looks impressive and lasts longer. Printing a design on a T-shirt can promote a brand or make apparel look attractive. Today, many printers print T-shirts online. They receive your design online and print it according to your requirements on your choice of t-shirts. T-shirt printing invo ..read more

Facebook Twitter LinkedIn WhatsApp What do you feel when you see red, yellow, or blue colors? Color psychology has the best answer to this. It’s about understanding the impact of colors on a person’s emotions. For instance, when we see yellow, we feel happy and on seeing red, we feel hungry or in love. Now, marketers and branding experts know how to use colors and their impact on human emotions to reach the target audience.   So, in the modern business world, colors are not just used to drive people’s attention. More than that, they have become a great tool to drive attention and evo ..read more

Facebook Twitter LinkedIn WhatsApp In the modern, highly competitive world, your product and packaging design must be attractive enough to instantly catch potential customers’ attention. There are already hundreds of products lined up in your niche. So, outsmarting their design is the key to getting customers to pick your products off the shelves.  That’s where a relevant product design and packaging design comes into play. Before we get you into how you can create one, let’s understand the difference between the product and packaging design along with several other key aspects. What is p ..read more

Facebook Twitter LinkedIn WhatsApp Short on Patriot’s Day outfit ideas? Stay with us, and we will share some of the best ideas to get you into the patriotic mood. The day is among the most awaited events in the United States of America. People come out to celebrate the day in the best outfits that exhibit their patriotic feelings.  Wearing these outfits is the best way to pay tribute to the nation and show your love for the nation. From custom leggings to t-shirts, sweatshirts, capris, and jackets, the day witnesses a sea of people wearing these outfits in red, white, and blue colors. Sin ..read more

Facebook Twitter LinkedIn WhatsApp Call it an avatar or spokesperson; a brand mascot is a hard-to-miss business identity. They have been a part of cultures across the world for centuries. Businesses have found them useful in conveying their message and personality.  From the memorable mascot of Colonel Sanders of KFC to the McDonald’s clown, these unique avatars are easy to identify. Businesses often use them due to their easy recall features. In this blog, we will discuss why and how businesses use a mascot design to be unique in the market. But before that, let’s see what a brand mascot ..read more

Facebook Twitter LinkedIn WhatsApp Did you pay attention to the new Lambo logo? Lamborghini — the luxury car manufacturer, has refreshed its logo, signifying its new brand mission of “Driving Humans Beyond.” This logo change came after twenty years. If you look into the luxury car brand’s previous logo, then you’ll find that it was a complex design with a 3D effect.  In this blog, we will talk about all the changes Lamborghini did to its logo design and the reasons behind it. Let’s explore. Why did Lamborghini refresh its logo? Lamborghini has adopted a new strategy for manufacturing cars ..read more

Facebook Twitter LinkedIn WhatsApp How do people recognize their sports team instantly? By looking at their sports uniform, right? Uniforms help them identify their teams on or off the ground. It works as a tool for sports team recognition and conveys a common purpose, goal, and message. The purpose could be to win matches as a team, and the pride could be to represent a region or country. These custom clothing unite team members for a common cause. So, uniforms should be designed carefully with specific colors and symbols. A uniform can do wonders for a team in many ways if designed thoughtfu ..read more

Facebook Twitter LinkedIn WhatsApp Your brand identity is the most crucial part that people associate with your products or services. From logo design to business cards, brochures, and billboards, each marketing material helps portray your right image to the target audience. With the help of a branding package, you can create a unified brand identity. Here, in this blog, we will discuss what a branding package is, how much it costs, and what visual assets it includes. What is meant by branding package? A branding package is the collection of visual assets that a brand needs to create a unified ..read more