Sharon Michie is the owner of Cottages to Castles of Sanibel and Captiva.  When it became apparent Hurricane Ian was headed to Florida, her emergency hurricane plan kicked in, but no one could have imagined the devastation that Ian would bring.  In this episode Sharon shares her story of that day and the months of recovery since then, to build back a business that had been a staple on the islands for decades. The post VRS499 – After Hurricane Ian – The Road to Repairadise in Sanibel appeared first on Vacation Rental Formula ..read more

Searching for software solutions in our business feels like being trapped in a whirlwind of options, where each one promises to solve problems but leaves you even more frustrated in the struggle to find the right fit. Does this ring true for you? The post VRS498 – How to Unravel the Tangled Web of Short-Term Rental Software with John An appeared first on Vacation Rental Formula ..read more

Staying in an aparthotel in Berlin; a city centre apartment in Barcelona; a lodge on the owner’s property in Northampton, and a seaview cottage in Cornwall, delivered some leaning points and a few AHA moments. In this episode I share what was great and not so great about the stays, all in the spirit of constructive feedback.  The post VRS496 – Four Short-Term Rentals and a Conference appeared first on Vacation Rental Formula ..read more

Luxury is a subjective word.  To some it means opulence, sumptuous surroundings and lavish spending while to others it can refer to an experience, like a candlelit bubble bath after a busy working day or a day at the spa.   To Dr Rachel Gainsbrugh, travellers seeking a modern luxury experience are looking for something very different. The post VRS495 – How to Create A Luxury Short-Term Rental Brand with Dr Rachel Gainsbrugh appeared first on Vacation Rental Formula ..read more

A few weeks ago, Vintory founder Brooke Pfautz had an idea.  Why not ask some of the leading property managers to reflect on their Top 10 Mistakes? The resulting list of over 500 contributions is a fabulous learning resource in itself as it’s like sitting down with 50+ managers and picking their brains on what they would do differently if they had the time over again. The post VRS494 – Learning from Property Management Mistakes: Insights and Strategies from Industry Experts with Brooke Pfautz appeared first on Vacation Rental Formula ..read more

Learn the importance of sustainability in the vacation rental industry, and how it can give operators a competitive advantage with Sustonica's criteria for sustainability accreditation is based on the United Nations Sustainable Development Goals, which range from simple changes like switching to 100% renewable energy to more complex measures like installing energy-efficient appliances. The post VRS493 – Sustainable Vacation Rentals: Making a Positive Impact on the Environment and Your Wallet appeared first on Vacation Rental Formula ..read more

Neely Khan shares her thoughts on the continued importance of storytelling in our short-term rental industry, and how storytelling can help hosts and managers stand out from competitors to create memorable guest experiences. The post VRS492 – Unlocking the Power of Storytelling for Short-Term Rentals: Insights from Hospitality Writer Neely Khan appeared first on Vacation Rental Formula ..read more

With 90 properties under management and living in the same building as most of them, Daniela Derin can lay claim to being the prime architect of her guests short-term rental experience and an expert of book direct marketing. The post VRS491 – Expert Advice for Building a Strong Book Direct Strategy For Your Short-Term Rental Business appeared first on Vacation Rental Formula ..read more

If you are a growing business there will come a time when that overwhelm needs to be dealt with or you will never make progress.  At that point hiring someone makes a huge amount of sense, but what roles do they fill? The post VRS490 – Why You Need Rocket Fuel To Power Your Short-Term Rental Business appeared first on Vacation Rental Formula ..read more

There are a lot of advantages to promoting a specific niche to a smaller audience.  You can command premium rates, develop a brand identity around the niche, build stronger relationships with your guests, and market more cost-effectively.  But… most hosts and managers don’t do this. The post VRS489 – Capturing More Short-Term Rental Bookings By Finding Your Niche appeared first on Vacation Rental Formula ..read more