While you might think your contact us page isn’t the most exciting web page to design, it is the workhorse of your site. It acts as the gateway for first-time visitors and returning customers alike to reach out and connect with your business. A carefully planned out contact page design can make all the difference in converting visitors into customers, and when you factor in great user experience, it can make your contact page feel flawless and effortless. In this blog, we’ll share four ways to optimise your contact us page design that will boost conversions and improve user experience. With t ..read more

Managing your identity and reputation online takes constant management and insight. Central to this is the ability to understand your audience and effectively communicate your ideals, offers and more. Enter digital PR – the secret weapon of successful businesses in the digital age.  But what is digital PR and why is it important? Well in this blog, we’re going to explore digital PR in more detail and look at how good digital PR can build and maintain your identity, enhance your reputation with your customers, and increase visibility in a busy digital space. What is digital PR? Digital PR ..read more

In today’s digital world, almost every business owner uses social media to communicate and engage with their audience. When done correctly, it has the potential to boost your revenue dramatically. But with the ever-changing landscape of social media, it can be difficult to learn new ways to boost your online presence and engage with your audience effectively. In this blog, we’ve compiled a list of eight invaluable social media tips tailored for businesses. From crafting engaging content to maximising your reach through strategic posting schedules, these social media tips are designed to help ..read more

WordPress was released to the world in 2003 and since then, it has become the powerhouse of website creation and management. It’s one of the most popular content management systems (CMS) in the world and is the go-to choice for bloggers, online retailers and some notable big-name brands. So what’s all the hype? Well in this blog, we share nine benefits of WordPress and why you should use the CMS for your website (if you’re not already that is!). With its user-friendly interface, customisable themes and extensive plugin options, we explore how WordPress can streamline your online operations an ..read more

A content delivery network, or content distribution network (CDN) is an essential component of every modern website or programme. It essentially carries the content you see on your phone, tablet or laptop, whether it’s on a website, an app, videos or images, or any other kind of content. But what is a CDN and how can it benefit your business? In this blog post, we break down the ins and outs of CDNs to help give you a better understanding of their importance in optimising your website’s performance. From faster page loading times to improved user experience, implementing a CDN can take your o ..read more

Creating a solid website content strategy is key to driving traffic, engaging your audience, and ultimately growing your online business. With the vast amount of content available on the web today, it’s essential to have a plan in place to ensure your website stands out from your competition.  In this blog, we’ll share five valuable tips to help you develop an effective website content strategy that resonates with your target audience. From defining your goals to creating content pillars, these tips will set you on the right path towards creating compelling and engaging content that driv ..read more

Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key web design do’s and don’ts that can make or break your site’s success.  In this blog post, we’ll delve into the essential web design tips that will help you create a well-designed website that not only looks great, but also drives traffic and boosts conversions. Whether you’re designing your website from scratch or you’re refreshing your existing design, these tips will set you on the p ..read more

As an online business owner, you know that every little detail on your website can make a big difference in attracting visitors – from writing compelling product descriptions to optimising your images. Meta descriptions are just as important as these elements of your site. That’s because these short snippets of text play a crucial role in enticing users to click through to your website from search engine results pages (SERPs). In this blog, we’ll explain everything you need to know about meta descriptions including their importance for your SEO and the benefits they bring. We’ll also provide ..read more

Influencer marketing has grown rapidly over recent years. More and more social media influencers are emerging and they are helping businesses of all sizes to promote their products or services. Business owners who are utilising this marketing tactic have realised just how useful it can be. In this blog, we’ll explain the benefits of influencer marketing, why influencers are so important, and why you should be using them while you can. But first, let’s take a look at what influencer marketing is. What is influencer marketing? Influencer marketing is a powerful strategy that involves collaborat ..read more

Whether you’re a business just starting out with your website design, or you’re about to begin the process of redesigning your site, the homepage is one area you want to get right. That’s because your website homepage is often the first point of contact with your visitors, so it’s crucial to make a first good and lasting impression of your brand. People are quick to judge, and you can’t afford to send customers in the opposite direction, or worse, to your competitors. In this blog, we highlight five best practices to follow with your homepage design that will help you create a welcoming and u ..read more