How to Protect Yourself from Copyright Wrongs in Marketing Key Points: Images and other media types liven up your website and other marketing materials, but it isn't a great idea when you're using stolen content. Besides executing research for the right content and finding the right keywords, you must ensure your MSP protects itself against copyright mistakes when marketing. Even as a business that isn't in the creative industry, your MSP is still at risk of copyright infringement if you use an image, video, or music without the creator's permission. The best way to protect your MSP against c ..read more

Email Newsletters are Dead — What Can Your MSP Do About It? Key Points: Quality email marketing is one of the best marketing tools — especially for service-based organizations like MSPs. However, it’s safe to say that nearly everyone hates newsletters. The word “newsletter” has become unattractive because most newsletters talk about companies instead of adding value. Newsletters are typically emails that humble-brag about an organization’s achievement and give generic information to the subscribers. While the content of old newsletters is useless and dead, your MSP should adopt quality email ..read more

A Secret Way To Get High-Quality Backlinks Without Spending a Fortune Key Points: To rank on the first page of Google, you need to build backlinks from reputable blogs and news sites. There are a gazillion sources of information online on how to get quality backlinks — with outreach dominating as the best strategy. While the outreach-based strategies work great in building quality backlinks, they don’t scale. You need link-building at a scale when you’re in a competitive niche. Ulistic shares one new strategy to help you build backlinks at scale without sending a single outreach email or spen ..read more

Showing The City in Your Google Ads To Reach Out to People that Matter Most to Your MSP Key Points: When creating a Google Ads campaign, it defaults to all regions and countries. However, your MSP doesn’t fit every single business on earth, so you’ll need to select areas around your city and neighboring towns. More importantly, City targeting will save you money because you avoid wasting ad spending on people who might qualify for your services but aren’t in your area. Showing location on your Google Ads has several options and can allow you to target people in specific cities, towns, countri ..read more

Epic Results From Your MSP Marketing Key Points: Conventional marketing wisdom implies clients will flock to your MSP’s doors if you hire a marketing agency. While your marketing agency must generate a specific percentage of leads, you must do more to get super successful and separate yourself from the competition. If your business aspires to surpass the one million dollar mark, you’ll realize that telling the world about what you offer isn’t enough. The only step toward achieving epic results from your MSP marketing is to attract attention and get your name out there. Top MSP players are alr ..read more

How Can MSPs Running Google Ads Stop Ads From Showing in Other Countries? Key Points Google Ads can be an extremely effective way to reach new customers and grow your business. Like any tool, it needs to be used correctly. Excluding countries and states is an important way to focus your advertising spending and ensure that you’re only targeting customers who are likely to convert. When creating a new campaign, exclude any countries or states you don’t want to target. As an MSP, targeting and excluding locations in Google Ads is a valuable tool that allows you to direct your ads and budget to ..read more

How to Protect Yourself from Copyright Wrongs in Marketing Key Points: Images and other media types liven up your website and other marketing materials, but it isn’t a great idea when you’re using stolen content. Besides executing research for the right content and finding the right keywords, you must ensure your MSP protects itself against copyright mistakes when marketing. Even as a business that isn’t in the creative industry, your MSP is still at risk of copyright infringement if you use an image, video, or music without the creator’s permission. The best way to protect your MSP against c ..read more

4 Ways to Market Your MSP on a Budget and Get More Leads Key Points: Many MSPs don’t have large enough budgets to get a team of professionals to execute marketing that delivers results. However, that doesn’t mean you can’t generate qualified leads with a tight marketing budget. With a little extra time and little planning, your MSP can create a marketing strategy that delivers results without breaking the bank. After all, marketing is a science, and with a solid strategy, you get the most out of your effort. We share four unique but affordable marketing strategies your MSP can implement to ge ..read more

An MSP Got No Leads in 12 Months Until it Undid A Deadly Marketing Mistake They Made Key Points: No question. MSPs are the world’s professionals at delivering tech solutions to help small and mid-sized businesses achieve their goals. However, when it comes to web marketing, some unknowingly make the fatal mistake of going geeky, which costs them leads and precious time. MSP web marketing is one powerful tool that allows you to promote your business, capture new leads, and eventually turn those leads into sales. However, you must approach it right to work. When you outsource your MSP marketing ..read more

How Your MSP Can Get Started On YouTube and Grow a Customer Base Key Points: YouTube is one of the top social platforms in the world — offering a plethora of untapped potential for MSPs businesses. For MSPs looking to establish their online presence but haven’t yet tapped on YouTube’s potential, implementing some strategies can get them started fast. After all, visual content has never been more popular or effective than now, and YouTube dominates the world of video content. Over 85% of online adults are regular YouTube users, offering MSPs an opportunity to present videos in front of a large ..read more