Let’s talk about content marketing. I know, you don’t have time to create content! You’re running your MSP (managed service provider) business – you have to sort out the invoices, meet with prospects, field client calls and resolve problems. How could you possibly fit in content marketing as well? But hear me out – if you don’t make time for it, you won’t have a business that needs all of those other tasks completed. How Content Marketing Attracts Prospects I’ve attended IT industry events, so I know that some MSPs don’t see the point in marketing. Some of the common objections we’ve heard fr ..read more

A profitability matrix is an easy way to determine which of your clients are profitable and which are a drain on your resources as a managed service provider (MSP). The purpose of keeping a record in this way lets you see, at a glance, which of your clients are a good fit for you, and which might be less profitable for your business as a whole. When it comes to your style, what data you choose to keep, and how detailed you want to be, is completely up to you. However, we’ve come up with a few suggestions for you to consider when developing a matrix of your own. The Purpose of a Profitability ..read more

Angus Shaw is the sales director of Brigantia, a UK-based, value-added cybersecurity distributor. Part of the management buyout team that acquired Brigantia in 2016, and he’s played a pivotal role in establishing Brigantia as a top name in the UK cybersecurity space. An Interview With Angus Shaw Cybersecurity Changes MSPs Should be Aware of For him, Angus says the biggest change is that the government is working to raise awareness of Cyber Essentials. And that means no matter what your position in the channel, you have a responsibility to educate SMBs on cybersecurity. “There’s a lot more new ..read more

As MSP (managed service provider) owners and IT professionals, we’re often guilty of chasing the latest tools. But when it comes to green tech, I say that’s no bad thing! So to mark Earth Day, I want to share just a few things that I do. I hope they’re inspiring! What is Earth Day? Earth Day has been celebrated on 22 April since 1972. Initially founded as a response to air pollution and consumption of leaded gas in America, it has now evolved. Today, it’s about encouraging people to reflect on how we care for the world, and to inspire activism to bring about change. After Wisconsin Senator Gay ..read more

Time for another Team Tubb Travelogue! In this instalment, Lenka Koppova catches up with Richard Tubb, Stephen McCormick and a few special guests who are currently in London at the SuperOps SuperSummit Beer & Banter afterparty after a busy week. Grab a cup of your favourite tea or coffee or even something stronger, relax and join them for a fun conversation about the highlights from these amazing events. Plus… the Team Tubb Travelogue Quiz is back! Can Richard and Stephen answer Lenka’s tricky questions? What is the TubbTalk Travelogue? These are ad-hoc, bonus episodes of our regular TubbT ..read more

With cybersecurity remaining a chief concern for Managed Service Providers (MSPs) amid a landscape of ever-evolving threats, it’s reasonable to expect IT providers to have a few protection route options. But should that be done in-house or should you look at outsourced cybersecurity? MSPs have more than merely their own data and reputation to consider. They work for companies and organisations that put immense trust in their ability to manage networking and essential resources. Therefore, MSPs must think carefully about managing cybersecurity for the best, both for their needs and clients.&nbs ..read more

In this episode, Richard speaks to Craig Sharp, the founder of UK-based Managed Service Provider (MSP) Abussi, one of the longest-running MSPs in the country. Craig founded Abussi in 1995 as a database supplier, and the business has transitioned over the past 26 years from software into break/fix hardware. Today they offer managed services, which they’ve been rocking for more than 15 years! Richard describes Craig as a real go giver and is always willing to help a fellow MSP. Craig is somebody who is incredibly knowledgeable on customer success and managed services. An Interview With Craig Sha ..read more

Tubbservatory Round-Up – Tools and Resources for Your MSP Each week, Richard scours the depths of the internet to uncover vital resources, curating a dynamic collection tailored specifically for IT Managed Service Providers (MSPs) aiming to lead the pack in their industry. Welcome to the Tubbservatory – a lively video series presenting carefully chosen articles, podcasts, and events, crafting a treasure trove for fellow IT entrepreneurs. Step into the Tubbservatory Round-Up #27, your portal to the March 2024 edition! As we embark on this new month, we’ve diligently assembled this month’s epis ..read more

There’s an old adage that states, if it’s not measured, it’s not managed. Therefore, profitability is one of the most important metrics you should be measuring as a business owner. According to Gartner, profitability is a measure of an organisation’s profit relative to its expenses. To put it another way, when you have an efficient income-to-cost ratio with your customers, your business is going to be more profitable. So, as Managed Service Providers (MSPs), how can you keep your business profitable and more efficient? In this article, we’ve highlighted just some of the ways you can be operati ..read more

Tom Welton is a Solutions Engineer and MSP expert at Pax8. Previously based in their Colorado office, he has been based in the UK since the company opened their first European location. After getting special dispensation from the British government to move over in the middle of the covid pandemic, Tom has since helped Pax8 to establish several offices in the UK and the wider EMEA. An Interview with Tom Welton How Tom Overcame His Imposter Syndrome to Become an MSP Expert Tom explains that his background was hospitality and customer service, and got into tech while working in hotels at ski res ..read more