5 ways hotels are creating positive sustainable change
Hotelchamp Blog
by Hotelchamp Team
3y ago
The world is constantly changing and so are we. A crucial reminder of this is rapid climate change. Climate change awareness and its impact on our planet has created changes and trends within various industries, as well as our daily lives. A more sustainable future is a topic of importance and has impacted the expectations we have towards ourselves and others. The increasing awareness has triggered global demand as consumer attitudes have shifted. In a Boston Consulting Group (BCG) survey, 90% of those surveyed were equally or even more concerned about environmental issues since the beginning ..read more
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Building guest confidence with personalised messaging
Hotelchamp Blog
by Hotelchamp Team
3y ago
The hospitality landscape has changed. Travellers are looking for a different kind of stay than they were a couple of years ago. As markets start to reopen, the focus is on being proactive and more creative with providing relevant information for guests. When trying to influence demand, many hotels and OTA’s traditionally focus on scarcity and urgency. However, savvy travellers are aware that hotels are experiencing lower demand. In the 2020 summer, we saw that hotels offering unique packages for different guest segments significantly outperformed hotels that didn’t have these personalised pac ..read more
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6 keys to building a high performing hotel website
Hotelchamp Blog
by Hotelchamp Team
3y ago
When talking about how a hotel website should be built to attract more customers and direct bookings, usually the discussion ends up mentioning the exact same features and attributes that have been told for decades. Including, but not limited to: Responsiveness/mobile-first Site speed Good images Good online booking engines And so on and so forth But what's beyond that? What are the secrets and hidden gems that still remain untold? We are going to share with you the 6 keys to creating a high performing hotel website that gets more bookings. Ready? Let's start. 1. Copywriting: Speak the "You ..read more
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Why your hotel should offer pet-friendly stays
Hotelchamp Blog
by Hotelchamp Team
3y ago
We love our pets here at Hotelchamp. Over half of our Customer Success team has their own dog or cat. In the past year, many of us found comfort and companionship through our pets while we’ve been at home—and we are not the only ones. Last year, the number of foster pets in US homes increased by 8% according to PetPoint. Similarly, nearly half of the British households who currently own a pet got at least one new animal during lockdown. As we all get more eager to change our surroundings, people are looking for pet-friendly accommodation within driving distance. With current restrictions, an i ..read more
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91% direct revenue increase for hotels over Black Friday weekend
Hotelchamp Blog
by Hotelchamp Team
3y ago
Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season. After a challenging year for hoteliers, it was another successful Black Friday weekend with strong results from these promotional campaigns. Although the Black Friday sales started with competitive retail promotions in the US, many hotels around the world now see a surge in bookings too. Results over the past few years illustrate that the campaign preparation hoteliers put into their dir ..read more
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How to reduce costs while increasing incremental revenue for your hotel
Hotelchamp Blog
by Hotelchamp Team
3y ago
With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. While it might be tempting to cut costs in certain areas, it isn’t always straightforward when it comes to making these decisions. In this blog, we explore how to increase your additional revenue while reducing acquisition costs and reducing direct booking benefit costs. Plus, you’ll learn how to practically apply this to your hotel's strategy. Reducing Acquisition Costs There are three costs that often consume too much revenue for hotels and are ripe for targ ..read more
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5 tips to create a successful Black Friday campaign for your hotel
Hotelchamp Blog
by Hotelchamp Team
3y ago
Black Friday is now one of the biggest events in the hotel industry’s promotional calendar. Over the past few years, Hotelchamp customers with Black Friday or Cyber Monday promotions have seen an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years. Plus, you’ll learn how we can help you to get the most out of Black Friday and Cyber Monday in 2020. Here are our five tips for creating a revenue-driving Black Friday campaign: 1. Keep it simple ..read more
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Creating a festive campaign to maximise hotel revenue in 2020
Hotelchamp Blog
by Hotelchamp Team
3y ago
The festive season is just around the corner and it’s essential that your festive campaigns maximise revenue this year. In this 2-minute video, Cansin Mert, Customer Success Manager at Hotelchamp, shares how you can create a campaign to make the most of this years festive season and how to use your hotel’s demand data to make campaign decisions. For more information on Demand Tracker and you can unlock these insights for your hotel, click here. For help with setting up your own festive campaigns, please click here to contact us. The post Creating a festive campaign to maximise hotel revenue i ..read more
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Conversational copywriting: how hotels can use it to increase direct bookings
Hotelchamp Blog
by Victoria Sweeney
3y ago
When it comes to marketing, conversational copywriting is not a new phenomenon. In fact, in his 1963 book, ‘Confessions of an Advertising Man’, David Ogilvy wrote: “Unless you have some special reason to be solemn and pretentious, write your copy in the colloquial language which your customers use in everyday conversation.” This is conversational copywriting to a tee. But many hotels still prefer to use a more formal tone of voice. Conversational copywriting is a powerful tool for hotels. For hotels, conversational copywriting is writing authentically about what your guests actually care about ..read more
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How your hotel’s food and beverage strategy is your key to recovery
Hotelchamp Blog
by Hotelchamp Team
3y ago
Many countries around the world have been in some sort of lockdown or restricted state now for many months. Consumers have adjusted to this extreme change and are looking for ways to find enjoyment. After months of being inside, people want to go out and spend money. Food and beverage (F&B) is one of the best revenue opportunities that hotels have to offer exceptional experiences to a wide audience. Hotels can provide more value and added services for their guests, but can also appeal to non-guests too. For hotels who can provide F&B in-house, the creative control gives you the possibi ..read more
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