April has been a huge month for GHOST, with two brand new products making their debut. First, we got GHOST’s Protein Cereal, which was released in both a peanut butter and a marshmallow (with real Lucky Charms!) flavor. Shortly thereafter, the supplement giant released GHOST Joint, which is a unique formula to ensure your joints are well-lubricated and operating at peak performance. It only makes sense, then, that GHOST would keep the ball rolling with a third release for April – this time, it’s a new flavor of GHOST Greens. GHOST Greens: Matcha Latte In celebration of Earth Day on April 22nd ..read more

Earlier this month, GHOST Lifestyle made waves with the release of Ghost Protein Cereal, the supplement titan’s first foray into functional foods that initiated a partnership with General Mills. Yet inside that formula was a non-disclosed protein blend that included soy protein included — two things Ghost had never done before. This led to longtime fans asking if the brand was serious about dietary supplements anymore. Ghost JOINT has arrived – it’s a joint support supplement POWDER, marrying time-tested ingredients like glucosamine with novel compounds like AquaLOX Ghost has answered that q ..read more

Retired U.S. Navy SEAL Jocko Willink is famous for exhorting his audience to be the best possible version of themselves, an enterprise that necessarily involves lots of self-discipline and, above all, hard work. Although the SEALs are famous for enduring the world’s most grueling training and operations, with little to no sleep, the daily grind is not a special operation. When it comes to optimizing productivity, health, and wellness, human beings have sharply-defined limits – anyone who wants to sustain hard work needs to rest effectively, too, because otherwise burnout is inevitable. Introd ..read more

RAW is a brand on the warpath. After an astonishingly good 2023 where they won Brand of the Year in PricePlow’s 2023 Supplement Industry Awards, Chris Bumstead’s brand has carried the momentum through to 2024. In particular, the release of RAW Fuel – a formula built with professional endurance athletes in mind – showcased RAW’s endeavors to conquer more territory. While conquering is serious business, RAW hasn’t forgotten the little things, such as the impact of flavors. Flavors, after all, can be the deciding factor between one-and-done consumers and customers for life. Late last year, they a ..read more

InnovaPharm is one of those brands known for uniquely innovative labels. They’re always bringing a touch of something different to their formulas, and we love them for it because when they start launching products, they pull the industry out of slumps. It’s a hemodynamic anomaly! InnovaPharm’s new stim-free capsule pre-workout is more than a nitric oxide pill, it’s a true myotropic hyperexpansion amplifier, and it has two new ingredients never before covered on PricePlow! Recently, they launched the MVPre 365 Everyday Pre-Workout, which gave a great new take on an everyday-use training aid ..read more

Functional foods are all the rage, and it seems as though every brand-owner and his mother is releasing their own bar or brownie. Nobody, though, is on the cutting edge of functional foods like Michael Alfaro and Master Foods Lab, a contract manufacturing house in the industry. Back in February, we had Michael Alfaro on Episode #125 of the PricePlow Podcast, where we discussed all things functional treats. The day before that episode was filmed, we were treated to an on-site factory tour of Master Foods Lab, which you can watch on YouTube by clicking the link. After that, though, we got to tr ..read more

On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5] The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has numerous safety concerns due to its strong affinity for mu-opioid receptors,[6] which can lead to addiction and abuse.[7] Illinois Senator Dick Durbin recently threatened industry with a law forcing Mandatory Product Listing ..read more

5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy. You read that right – Bum Energy Drink is now available in a Root Beer flavor that just hits the spot! Normally, energy drinks are an arms race to see who can pack the most caffeine and other ingredients into a single can. Refusing to bend to orthodoxy, CBum to ..read more

When Fresh Supps was founded by Greg Helton last year, they hit the ground running. They began by releasing Fresh Pre-Workout — a great daily-driver formula with rock solid ingredients and delicious flavors, and Fresh Amino – an EAA formula that covers both your BCAAs and EAAs. Fresh Supps Pre-Workout is now available for two partners in Australia and New Zealand: Juicy Melons & Kiwi Strawberry We found the fledgling brand’s entrance so impressive, in fact, that they were named the PricePlow Rookie of the Year in our 2023 PricePlow Supplement Industry Awards. Fresh Pre has all of the fav ..read more

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands In Episode 134 of the PricePlow Podcast, we get an inside look at The Vitamin Shoppe Brands with Tabitha, Brian, and Dustin Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in ..read more