Sprout Social | Social Media Data Analytics Resources
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Browse the latest insights, updates, and resources on metrics and reporting, and learn more about Sprout's social media analytics tools.
Sprout Social | Social Media Data Analytics Resources
2w ago
Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co.
Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform. Just before the new year, he audited the brands’ TikTok presences so teams can deliver high-performing content more consistently.
“We want to help driv ..read more
Sprout Social | Social Media Data Analytics Resources
3w ago
When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics—monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.
Read on to find out which TikTok analytics tool will work best for your team—and how to choose the right one.
Jump to a section:
What is a TikTok analytics tool?
What to look for in a TikT ..read more
Sprout Social | Social Media Data Analytics Resources
1M ago
While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results.
That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.
In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024.
What is an influencer analytics tool?
Influencer analytics tools ..read more
Sprout Social | Social Media Data Analytics Resources
1M ago
If your business is working toward better brand awareness or looking to grow and influence your audience on social media, knowing the difference between reach and impressions is critical.
Marketers understand when it comes to strategy, it’s all about accurately measuring your social media analytics and finding areas to increase efforts.
While it’s very easy to group terms like reach and impressions together, they do have their own definitions and can vary per network. To help you accurately measure these metrics, here’s a crash course on reach vs. impressions.
What’s the difference between rea ..read more
Sprout Social | Social Media Data Analytics Resources
1M ago
Social media professionals are at their max capacity. As roles and responsibilities only continue to expand, how can social data help you streamline your efforts?
Customer sentiment, brand perception and cultural trends can change in minutes. Yet, getting the most value from social business intelligence requires the ability to access and take action quickly. From understanding the pulse of social trends to fine-tuning your customer care strategy, or informing your go-to-market plans, social data should be leveraged in all parts of your business.
Join us on Tuesday, March 5th at 1 pm CT (2 ..read more
Sprout Social | Social Media Data Analytics Resources
2M ago
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen.
One strategy for driving growth and visibility on the network is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content.
We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Table of contents:
What are LinkedIn hashtags?
How to use hashtags on LinkedIn
How to find and follow new hashtags on LinkedIn
Ti ..read more
Sprout Social | Social Media Data Analytics Resources
2M ago
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.
That’s why tracking key influencer marketing metrics effectively has become crucial. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t wo ..read more
Sprout Social | Social Media Data Analytics Resources
2M ago
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online.
According to The Sprout Social Index™, consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. And not just respond. Consumers want to feel like your brand is speaking directly to them, addressing their u ..read more
Sprout Social | Social Media Data Analytics Resources
2M ago
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.
According to The 2023 State of Social Media Report, 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.
In this article, w ..read more
Sprout Social | Social Media Data Analytics Resources
2M ago
Patagonia has a clear mission—to save our planet. They’ve earned the title of the world’s most respected brand, due to a commitment to a higher purpose and its founder-driven ethos of transparency.
Patagonia has proven social media isn’t just about likes and shares—it can be a driving force for meaningful change, building community, and responsible consumption. When running campaigns on some of the top social media platforms challenged its ethics, their team hit pause. Ultimately, the smartest brand is one that puts values over metrics.
In today’s world, with fleeting trends and to ..read more