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Hype Off Life
2,022 FOLLOWERS
Los Angeles based magazine putting on for the Hip Hop community. Made for the influential. HYPE Off Life is for the people. The last of a dying breeds. Special cloth. Real Ones. The influential. We strive to document the culture from the inside looking out. Not from the outside, looking to profit. We are not only from the culture, but for the culture. No vulture or click bait needed.
Hype Off Life
3w ago
Shot by Cassidy Maldonado / Getty Images
Every year around this time, Los Angeles comes alive for BET Weekend—the weekend, where our excellence is celebrated and summer officially begins. Saturday, June 29th, powerhouse independent label, EMPIRE hosted one of the livest BET weekend brunches the city’s ever seen. And guess what? Hype Off Life was in the building!
Hosted by Founder/CEO Ghazi and held at The Academy (which goes up every summer thanks to LA Function #iykyk), the private event brought out some of the industry’s brightest stars.
Stars like…
Shaboozey
DJ Quik
Jason Ma ..read more
Hype Off Life
2M ago
Photo credit: @lowkeyinlosangeles
That was literally the best thing of my life.
— Shaboozey fan/Concert goer
On Monday, May 13th, 2024 it went down at the Moroccan Lounge for rising Country music star, Shaboozey. If you’re an LA native, live in LA or have ever, you already know there’s always something to do every day. Except for Monday, when we rest.
Well, this Monday was different. Because Shaboozey sold out the Moroccan Lounge, to capacity. Forget going up on a Tuesday. This time it was all the way up on a Monday *insert Fat Joe voice*
The set was amazing. The eclectic cr ..read more
Hype Off Life
2M ago
Photo credit: @lowkeyinlosangeles
Last week, Chief Keef made a glorious return to Rap with the release of his highly-anticipated album, “Almighty So 2”.
To kick off an iconic run, Chief Keef with an invite-only album release party at a private location in Hollywood, CA. Complete with a theatre room, outdoor seating, and bar, the album release event brought out over 500 guests, including fellow Chicago artist, Chance The Rapper.
Sponsors included 1761 El Cristiano, Fat Burger, and Don Londres. The event was co-produced by Bighead Music Group & the 43B label and team Glo Gang, as w ..read more
Hype Off Life
2M ago
Indian superstar Diljit Dosanjh recently made history as he kicked off his North American DIL-LUMINATI tour at Vancouver’s BC Place, becoming the first South Asian star to sell out the 55,000-seat stadium.
The show, the first of two sold-out stadium gigs, alongside the upcoming Rogers Center date in Toronto on July 13, received critical acclaim from the Vancouver Sun. They described Dosanjh's music as "high-energy...with slick contemporary pop production on seductive jams" and labeled it "fiercely addictive."
The tour, which continues this month with massive arena and stadium shows ..read more
Hype Off Life
2M ago
Multi-hyphenate film maker, content creator, entrepreneur, and celebrity kid, Tyme Journey is keeping Hip Hop’s roots alive with her own unique twist. The daughter of Hip Hop royalty, KRS-ONE and GSimone, Tyme cites her upbringing being instrumental in her being a quick learner and adept problem solver. All valuable gifts in today’s fast-paced, technology-driven world.
Aside from hosting the House Of Legacy podcast, where she and her guests share their experiences being celebrity kids, Tyme Journey is also the founder of BDP.ONE, a streetwear brand that supports the next generation of ..read more
Hype Off Life
3M ago
Photo credit: Keisha M. Tarver
Sunday, April 28th the iconic El Rey Theatre found international recording artist, Giggs kicking his Zero Tolerance Tour to a crowd of hella hype fans. From the moment we walked in, we could feel the good vibes and energy emanating from the eclectic crowd of fans visiting from various parts of the globe, including Giggs’ hometown of South London.
Internationally known and opening act for the show, DJ Fredy Muks spent a good 30 minutes or so heating the crowd up with new and old school hits from Pop Smoke, Snoop Dogg, Ludacris, and more before turning it ..read more
Hype Off Life
3M ago
After killing her Coachella debut, Coi Leray drops off a brand new vibe, “Can’t Come Back”, produced by TrueBeatzz and Melz of Ear Drummers. The video, which was was directed by the Dragan Aric aka The.97, and creatively led by Alondra Costa with Johnathan Behr as the lead producer, serves as Coi’s high-energy homage to Janet Jackson.
Bringing Coi's vision to life, “Can’t Come Back” not only showcases her artistry but also pays homage to the legendary Janet Jackson’s dance-heavy “Pleasure Principle”. With meticulous attention to detail, Coi captures the essence of ..read more
Hype Off Life
3M ago
Asante Phenix is set to make waves in 2024 with the release of his first single of the year, a track that holds special significance as the lead single from his debut album, "DEADZONE." Titled "KING," the song showcases Asante's prowess as he reflects on his position as the number one option.
With a scintillating soundscape, Asante delivers catchy and hard-hitting flows over a hypnotic Afro House-style instrumental. The chorus reveals smooth R&B-flavored harmonies, signaling the arrival of the king.
Hailing from the DMV (DC-Maryland-Virginia), Asante Phenix is a Ghanaian American v ..read more
Hype Off Life
3M ago
Mez might be a new artist to you, but his time in Hip Hop has been nothing short of legendary. If you were among the millions that streamed Dr. Dre’s critically acclaimed Compton album, you are already familiar with Mez’s work, as he wrote 14 of its 16 tracks. Aside from being a dope writer, Mez is also an innovative film director, having directed J. Cole’s 8x platinum single, “Middle Child”, as well as music videos for Sir and Ari Lennox, plus commercials for Nike and Jordan Brand, among others. Nice stats indeed.
Now the GRAMMY-nominated recording artist, songwriter, music producer ..read more
Hype Off Life
3M ago
Today, multi-platinum R&B iconoclast, style icon, and entrepreneur Brent Faiyaz drops off a new visual for “Best Time” - the most streamed song (97 million+) on his latest album, Larger Than Life.
Directed by Lonewolf, in a cinematic yet vlog-like style, “Best Time” follows Brent along on tour, in the club, at afterparties, and behind some of the most exclusive velvet ropes around the world. Bottles pop, cameras snap, models surround the superstar, and fans cheer - all R&B star sh*t.
“Best Time” follows in the artistic footsteps of Brent’s “WY@“ music video, starring ..read more