The SmallBizChat Podcast: How to Franchise Your Business with Alicia Miller
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
1w ago
In this episode, I chat with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. We discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network. Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising. For more information: www.emergentgrowth ..read more
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Top 20 Sales Tools for Small Business Owners in 2024
Melinda Emerson Blog
by Melinda Emerson
1w ago
As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales automation, email marketing, SEO, social media management, content development, and video marketing, the right sales tools can make a significant difference. Let’s start with the common types of sales productivity tools you should have in your marketing and sales toolkit ..read more
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The SmallBizChat Podcast: Strategies for your Amazon Business Success with Steven Pope
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
2w ago
In this episode, Steven Pope shares his journey to becoming the Amazon Guy, offers tips on selecting products, conducting market research, and competitive analysis. He discusses pricing strategies, Amazon fulfillment vs. self-shipping, and ways to drive traffic and sales on Amazon. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years f ..read more
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SmallBizLady Summer Reading List 2024
Melinda Emerson Blog
by Melinda Emerson
2w ago
It’s Summer, and that means it’s time a grab a good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. There are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are the top 15 business books is recommend digging into over the next few months. Each offering unique perspectives and practical advice to help your small businesses thrive. “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness” by Elaine Pofel ..read more
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The SmallBizChat Podcast: What Can We Do Post the Fearless Fund Case with Melinda Emerson
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
3w ago
  In this episode, Melinda discusses the Fearless Fund lawsuit, systemic inequities faced by black entrepreneurs, and alternative support methods for minority and women business owners. She also shares resources for grants, venture capital, angel investors, and corporate initiatives. Listen to the podcast below: This week on SmallBizChat Podcast: The recent court decision against the Fearless Fund underscores the ongoing challenges in securing equitable funding for Black women entrepreneurs. Despite legal setbacks, alternative funding sources like crowdfunding, microloans, and corporate ..read more
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A Guide to Building Retirement Savings as a Business Owner
Melinda Emerson Blog
by Melinda Emerson
3w ago
There are lots of way to build retirement savings as a business owner. Having retirement savings is crucial to ensure financial security and independence in your later years. It allows you to maintain your standard of living, cover healthcare costs, and manage unexpected expenses without relying on others. Without adequate savings, you risk financial stress and limited lifestyle choices during retirement. Planning and saving for retirement early help to maximize the benefits of compound interest, making it easier to achieve a stable and enjoyable future. This article will lay out some strategi ..read more
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June 2024 #SmallBizChat: How to Start a Business on Amazon
Melinda Emerson Blog
by Melinda Emerson
1M ago
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, YouTube Channel and LIVE on Twitter.  Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all ..read more
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How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees
Melinda Emerson Blog
by Melinda Emerson
1M ago
Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google.   The Importance of Being Googleable   Visibility and Credibility: When potential customers or clients search for your name or business, appearing in search results lends credibility and visibility. It establishes trust and positions you as a legitimate player in your i ..read more
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The SmallBizChat Podcast: Hit It & Quit It with Lisha Bell, Alyson Caffrey, and Mickie Kennedy
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
1M ago
In this episode, Melinda Emerson listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The “hit it and quit it” segment provides rapid-fire insights. Sponsored by SmallBizLady Academy, the episode concludes with final advice. Lisha Bell is Co-Founder of BLXVC, an angel syndicate of moms funding Black and Brown founders. She is the host of the Sisters with Ventures Podcast, which aims to tell the stories of women in venture capital. Bell is also the prior deal flow lead for Pipeline Angels, an angel group ..read more
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How to Build An Online Community
Melinda Emerson Blog
by Melinda Emerson
1M ago
In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. Whether you’re a solopreneur, a startup, or a small business owner, establishing and nurturing an online community can be a powerful tool for business success. In this comprehensive guide, we’ll explore the steps to effectively buil ..read more
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