The SmallBizChat Podcast: How to Align Your Small Business with Dave Newell
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
18h ago
Dave Newell is on a mission to “align the misaligned” — connecting leaders with systems that foster outstanding work and personal fulfillment. He collaborates with small business leaders to implement the Five Facets of Business™ — a small business operating system — to optimize processes and foster team alignment around culture, strategy, operations, story, and finances. This framework provides leaders with the necessary clarity and alignment to crush both short and long-term goals. As CEO of Evolve Leadership Consulting, Dave has coached hundreds of leaders both nationally and internationally ..read more
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Strategies to Improve Your Closing Rate as a Small Business
Melinda Emerson Blog
by Melinda Emerson
3d ago
Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. In this comprehensive guide, we’ll explore strategies to help small businesses enhance their sales closing rate and achieve greater success.   Understand Your Ideal Customer: The foundation of any successful sales strategy is a deep understandi ..read more
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18 Ways to Go From Running Small Business to Building a Brand
Melinda Emerson Blog
by Melinda Emerson
1w ago
Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling products or services isn’t sufficient for long-term success. Small business owners must transcend transactional relationships and cultivate a distinctive brand to stand out amidst fierce competition.  Building a brand fosters customer loyalty, enhances perceived value, and different ..read more
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The SmallBizChat Podcast: Reflections on My 25th Year in Business with Melinda Emerson
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
3w ago
  In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list.    Listen to the podcast below:   This week on SmallBizChat Podcast: Focus on having at least three revenue streams in your business to create stability and minimize risk. Invest in professional development and coaching to grow yourself, which i ..read more
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Why All Successful Small Business Owners Have a Coach
Melinda Emerson Blog
by Melinda Emerson
3w ago
Small business owners face a multitude of challenges on their journey to success. From navigating challenges with the economy and gas prices to managing day-to-day operations, the path to building a thriving business can be daunting. However, one common thread unites many successful entrepreneurs: the presence of a business coach. While some may view coaching as a luxury, the truth is that it is an indispensable tool that can catalyze growth, foster resilience, and unlock the full potential of a small business owner. In other words, if Oprah, Tiger Woods, and Michael Jordon invested in coachin ..read more
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The SmallBizChat Podcast: Hit it & Quit It with Melissa Muhammad, Karla Ukman, and Olivia Thomas
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
1M ago
Melissa Muhammad is a Global Business Expert and International Tax Attorney who specializes in helping international businesses operate worldwide. For over 20 years, she has traveled to numerous countries negotiating billion-dollar transactions and has trained tax officials in over 153 nations. Now, she helps Black-owned businesses export globally and access government resources to turn concepts into contracts. For more information: blackandglobalbusinessnetwork.com Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for wom ..read more
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Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide
Melinda Emerson Blog
by Melinda Emerson
1M ago
Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, preparing for a podcast appearance requires careful planning and strategic execution. In this comprehensive guide, we’ll explore how to get yourself ready for the podcast, including finding suitable podcasts, making yourself attractive to potential hosts, and ..read more
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Employees Share the Top 10 Factors That Truly Matter in Workplace Care
Melinda Emerson Blog
by Melinda Emerson
1M ago
Sponsored by MetLife. Often as business owners, we think we know what is best for our employees, but things tend to work best when you ask for direct employee feedback. Today, we’ll discuss specific employee feedback and recommendations for small business owners on what strategies to implement to better support employees. Here are the top 10 “must haves” for demonstrating care, according to employees surveyed for MetLife’s Employee Benefits Trends Study deep-dive into small business trends:   Pay and/or pay raises (including any bonuses, overtime, etc.) Considering the current economic ..read more
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The SmallBizChat Podcast: How to Live Your Brand with Olivia Thomas
Melinda Emerson Blog
by Melinda Emerson, Succeed As Your Own Boss
1M ago
Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling brand strategies that resonate with her customer’s dream clients. Olivia’s mission is to help women in business build lives and legacies through the telling of captivating brand stories. She helps founders connect authentically with their audience, paving the way for sustained success as their businesses mature. For more information: www.Wintentional.com In this epi ..read more
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Why You Need a Brand Refresh
Melinda Emerson Blog
by Melinda Emerson
1M ago
 When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your brand can wane, necessitating a refresh. This can often happen to local businesses that later sell nationwide or businesses that expand their service offerings. In this post, we’ll delve into why you need to embrace a brand refresh as a vital component of your g ..read more
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