Photo | Buro Millennial When it comes to creating successful marketing, the word ‘new’ is overrated. Moreover, it can seriously damage the effectiveness of your marketing, losing you sales or client enquiries in the process. There are 2 main reasons why this happens. A new product or service is thought of as risky. Untested. Less robust. At best, it’s a bigger gamble than the existing solution. At worst, the customer feels like a paying guinea pig. Ouch! A new product or service is seldom, if ever, the best. It lacks the improvements that come from years of customer feedback. Yes, when you ..read more

Photo | Steve Johnson Pexels.com Today, I’m going to show you how to have great business ideas and how to put them to work for your business. This includes a step-by-step guide that you can easily follow. Think about it: Behind every successful business are a series of ideas. Great business ideas, which open up new opportunities or set the business on a more fruitful path. The challenge with great ideas is that they often look like average ideas, until after they become hugely successful. As a result, most great ideas never see the light of they. In fact, I bet you have a few tucked away righ ..read more

Photo | Andrea Piacquadio. The pace of change is accelerating faster than ever. This is creating a multitude of exciting opportunities for business owners. Including you. Here are just a few of the opportunities you might want to explore. New needs and wants are emerging. This means you now have masses of new prospective clients (or customers) you can serve. It also means you have the opportunity to offer more services or products to your existing clients. New ways to access knowledge are everywhere. With AI, you can get a detailed summary of pretty-much every best-selling business book ever ..read more

Photo | Andrew Draper Today, I’d like to help you avoid maybe the most frustrating thing in business. I’m referring to watching your less capable competitors gaining more of the market, and making more money, than you do. It all starts with understanding the following. The most successful provider and the best provider, are seldom the same provider. In fact, it rarely happens. That’s because being the best doesn’t automatically mean people will notice you, believe you, buy from you or hire you. Why is that? Commercial success requires a critically important balance. You need to balance the ..read more

Photo Finn Hackshaw Today, I’m going to share a marketing idea with you that helped me increase a client’s sales results by just over 180% in 5 months. It can be summed up in 3 words: Assess. Improve. Execute. Here’s how it works. Assess The first step to boosting your sales results is to assess your current situation. I spent some time digging into my client’s sales and marketing process and identified her company’s primary problem. It turned out they offered a superb service and when prospects learned about it, they absolutely loved it. The problem was that they were getting too few chances ..read more

Photo: Nick Fewings Today, I’d like to share a very powerful marketing strategy with you, which few, if any, of your competitors are aware of. Every business provides a product or a service, which solves a problem for the customer. In order to solve their problem, it needs to create a change. To move the customer from something to something. For example. From worried to confident. From vulnerable to safe. From broke to wealthy. From discomfort to comfort. From bored to entertained. From struggling to succeeding. From confused to clear. From sad to joyful. From scruffy to glam. From lonely to ..read more

Next week marks the 2nd half of 2024. If you want to finish the year strong, no matter how things are going for you right now, today’s newsletter is exactly what you need. What follows is based on almost 30 years of experience, helping small business owners achieve their best results. It’s a very straightforward approach. And it works in every industry and profession. And it starts with us taking a look at how our business has performed over the first half of 2024. Reflection and action If we reflect on our progress and discover we’re on course to hit or smash our 2024 targets, we need to tak ..read more

Everything you need in order to achieve every goal you have for your business is now available to you. The contacts you need, the clients or customers you need, the financial backing you need, the answers you need, the advice you need… everything. For example. More great contacts than you’ll ever need Thanks to social networks, especially LinkedIn, it’s easier than ever for you to find the exact profile of business contacts you need. But that’s not all. Once you find your ideal contacts, connecting with them is really easy. The financial cost of all this? Depending on the network you use and ..read more

People will happily share your message for free. Below are 10 proven examples. Look for those that you can adapt, to gain free publicity for your products or services. If it makes them look clever. This is why social networks are packed with Einstein quotes. If it makes them look compassionate to their contacts or community. If by sharing it, they believe they will benefit directly or indirectly. If they care about you and they believe sharing your message will help you. If it says something they aren’t brave enough to say for themselves. If they believe it’s helpful or valuable and that the ..read more

Photo by Fox on Pexels.com When was the last time you tested different pricing models? When was the last time you were contacted by a media outlet, for your professional opinion? When was the last time you tested a new marketing tactic or strategy? When was the last time you did something radically different from your competitors? When was the last time you undertook detailed competitor research, so that you know what you’re actually competing against? When was the last time you received a great referral from one of your customers? When was the last time you updated your marketing materials ..read more