Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other upcoming features. In the meantime, our expert strategist at Ignite Social Media has broken down five t ..read more

It’s that time of year again – the holidays are upon us. If you haven’t defined your Pinterest strategy for the coming weeks, now is the perfect time to finalize your plans. People are shopping for themselves and loved ones earlier than ever (as we have previously seen consumer patterns shift across the board), so get ahead of Black Friday and start encouraging your audience to shop throughout the season. The Current State of Pinterest One thing is certain: Pinterest is not slowing down. The platform has trounced analysts’ growth projections for “monthly active users (MAUs), average revenue p ..read more

October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends for costumes, décor, makeup and more. Costumes Television and movies are driving costumes picks across the country, with popular characters taking 2019’s costumes to the next level.    For women, the crime fighting Powerpuff Girls occupy the top spot for most-searched costume in 2019. If superpowered sisters aren’t your thing, here are the other t ..read more

Pinterest recently rolled out Pinterest Education, a certification program that teaches agencies, consultants, and marketers how to better advertise on the platform. Ignite had the opportunity to participate in the Pinterest Education program and as of May 2019 is Pinterest certified – cue the applause!   The 7 step program consists of pre- and post-assessments and trainings in three areas: Pinterest Narrative, Ads Manager, and Optimization. Whether you’re new to Pinterest ads or have years of experience on the platform, this program is great for learning how to get the most out of your ads ..read more

Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. Shortly before the announcement in March, the visual search platform rolled out their new shopping objective, catalog functionality, and shopping ads, making it easier for you to directly grow online sales from Pinterest advertising. As a refresher, the shopping objective promotes dynamic shopping pins that use a catalog, which pulls information from your website s ..read more

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently drive conversions from their Pinterest campaigns. Before you start using these offerings in your paid strategy, here’s what you need to know about how they work. Catalogs: You can upload the product feed of a retail or e-commerce business to create product pins that can be served organically or promoted thr ..read more