7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019
Search Influence » Linkedin
by Ariel Tusa
4y ago
Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions to help you get started: Who are you trying to reach? Where does your target audience consume content online? Which message(s) do you want to send your target audience? What is your end business goal? Your answers to these questions will help you define your business ..read more
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6 Best Practices on LinkedIn for Your Company Page
Search Influence » Linkedin
by Search Influence Alumni
4y ago
Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, LinkedIn is chock-full of opportunities to find whomever you need to grow your business. Whether your company is new to LinkedIn or has existed on the platform for years, make sure you’re staying active on LinkedIn in the right ways. Here are 6 best practices when it comes to ..read more
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Lost about LinkedIn? Here Are 7 Tips for Legal Professionals
Search Influence » Linkedin
by Search Influence Alumni
4y ago
LinkedIn was used by 467 million users in 2016. A simple search in LinkedIn showed 384,071 lawyers. Not only are these numbers worth giving LinkedIn some notice, but the B2B and B2C client acquisitions are increasing at rates over 100% each year as well. There is no longer a reason to put off establishing yourself and your law firm on LinkedIn. If you are lost on where to start, here are seven simple tips to improve your LinkedIn presence. 1. Know the Laws and Ethical Guidelines for Your Area This is the legal profession after all, so there are very particular rules to follow when marketing y ..read more
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Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power
Search Influence » Linkedin
by Search Influence Alumni
4y ago
LinkedIn is for lawyers. If the anecdotal evidence—such as an attorney receiving a 10x ROI from a four-hour investment—is not enough to convince you, consider the takeaway from Chester and Del Gobbo in the ABA’s 2012 Law Practice: “Now that the use of social media is… widespread, disengagement is not the answer. The issues are not insurmountable, and being a wallflower lets others gain a competitive advantage.” With a little forethought, LinkedIn can become a powerful referral tool. The Discovery Process Before you can present your online persona to the public, you need to set some objectives ..read more
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For Small Law Practices, Online Resources Can Be Judge & Jury
Search Influence » Linkedin
by Search Influence Alumni
4y ago
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential clients, or simply hanging out your shingle. According to a survey conducted by the Research Intelligence Group, three out of four potential clients use online resources when searching for a lawyer. With that in mind, utilizing a few simple tips can make a huge differ ..read more
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Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season
Search Influence » Linkedin
by Search Influence Alumni
4y ago
Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising into your business’s ad strategy (if not, I just happen to know of an exceptional company that can help you get started), but this year, having an online presence for your products or services is more crucial than ever. Therefore, it’s only appropriate that we at Search ..read more
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Help! I’m A Cyborg And Nobody “Likes” Me
Search Influence » Linkedin
by Search Influence Alumni
4y ago
Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the purpose of B2C marketing – building and maintaining meaningful relationships with your customers. Here are some quick tips to create that connection through your social media campaign. Be Receptive Always be conscious of how your product and service will benefit the customer. Keep t ..read more
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Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!
Search Influence » Linkedin
by Search Influence Alumni
4y ago
1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their decisions on retail establishments and which specific items to purchase. 54% of users are more likely to purchase an item if they saw it advertised on Twitter. The study also shows that Twitter users not only shop earlier, but they also shop more freque ..read more
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Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence
Search Influence » Linkedin
by Search Influence Alumni
4y ago
LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence! Set Up Showcase Pages If your company has a certain brand or product you’d like to emphasize, set up a Showcase Page. Showcase Pages are extensions of your Company Page that spotlight specific products, brands, divisions and more. This allows users to follow the aspects of your business that most interes ..read more
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Do Your Ads Belong on LinkedIn?
Search Influence » Linkedin
by Search Influence Alumni
4y ago
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is a 110% chance that your time, effort, and financial resources are better off on another platform. (Hint: Facebook). This marketing approach is best for linking to other businesses. LinkedIn Advertising is also extremely beneficial for companies looking to fill ..read more
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