Want to know how the LinkedIn algorithm works and how you can use it to your advantage? I did, too. So I did some digging. Here’s what I discovered. There’s a couple of things that happen right off the bat when you post something on LinkedIn: The LinkedIn content filter uses AI to place your content into one of three categories: spam, low-quality, or clear. Obviously, you want to be in the “clear” category here for your post to be seen the most. If the bot decides your post has violated the spam policy, and it is of a high certainty, it’ll be automatically filtered out and never appear ..read more

LinkedIn is the world’s largest professional networking platform with 930 million members in more than 200 countries and territories worldwide. The mission of LinkedIn is simple: Connect the world’s professionals to make them more productive and successful. And that tagline got me thinking: Are we lifting each other up to become more productive and successful, or is it just one big ego wall? We use LinkedIn to recruit, seek out new careers, and promote brands, but we can do so much more. Let’s look at how to give kudos on LinkedIn—and why we really should. Many of you probably follow the wonde ..read more

Want to build out your professional network, grow your LinkedIn audience, and attract prospects? You need a LinkedIn introduction message strategy that leads to positive replies and new connections. So how do you send connection requests that stand out and get read instead of ignored or deleted? In this article, we’ll walk through how to write the best LinkedIn introduction message—so you can generate leads and cultivate a community that engages with your personal and professional brand. Why Marketers Should Leverage LinkedIn for Professional Networking With over 930 million members, LinkedIn ..read more

You may think you are a LinkedIn expert, but how experienced are you in crafting a converting LinkedIn PDF carousel? If you are wondering what that is, or are in need of a quicker refresher, you’ll want to keep reading to discover more about this increasingly popular form of social media post. That being said…LinkedIn posts. Let’s talk about ‘em. On LinkedIn, there are a number of different content formats that you can choose from when creating a post, including: Text posts Single image posts Multiple image posts (Unlike the carousel format, you have to click each image individually rather th ..read more

How do you feel about LinkedIn? Do you consider LinkedIn boring, irrelevant, or overly sales-focused? It can certainly be all those things. But you can engineer your LinkedIn to be fun, interesting, and lucrative. Creating a LinkedIn profile that converts while you sleep is entirely possible with the right tweaks. Let’s check out how. Why Should You Care About Your LinkedIn Profile? LinkedIn launched in 2003 and has grown to be the largest professional social network. The ethos of the platform is to “connect the world’s professionals to make them more productive and successful.” Through Linked ..read more

With 810 million members across the globe, LinkedIn is easily the top social media network for professionals. It’s the place to make connections in your industry and generate leads for your company or clients. LinkedIn company pages offer tons of options for promoting your business and engaging your customers. But if you don’t update your page regularly or if you aren’t sure what to post, you may be missing out on key opportunities to grow your business. With a social media management solution like Agorapulse, you have several tools for publishing and scheduling posts on LinkedIn—no matter wha ..read more

With more than 750 million members, 600 million decision makers, and countless business pages representing virtually industry, LinkedIn is the top social media channel for professional and business-to-business (B2B) marketing. Whether you want to share thought leadership, generate leads, or build your business, mastering LinkedIn marketing is essential. So what’s the best way to get started with this social media channel? Let’s look at how to use LinkedIn for marketing—from establishing yourself with a personal profile to promoting your business with a company page. What Is a LinkedIn marketin ..read more

As the social media channel for professional networking, LinkedIn is the ideal platform for promoting your business. But without the right metrics, you may find it tough to know whether your social media strategy is working–or if your team’s efforts are worthwhile. Let’s take a look at the most important LinkedIn metrics for tracking progress and demonstrating success. Why Do LinkedIn Metrics Matter? Without LinkedIn performance data, you may find it impossible to say whether your work is paying off. But when you monitor LinkedIn metrics and track key performance indicators (KPIs), your team c ..read more

There’s a lot of pressure on marketing agencies regarding content. Agencies must produce creative posts, large follower numbers, and great engagement. That is especially true on LinkedIn, where their company page and performance are under scrutiny by industry professionals. But what to post on LinkedIn? Here are my tips for marketing agencies and advanced marketers. LinkedIn Tips for Your Agency Let’s look at how to make your agency pop on the channel. 1. Author original content As creative director of a content marketing agency, I might be slightly biased. However, I am a big fan of authori ..read more

  When the pandemic began unfurling, many businesses scrambled to put their events online. So, how’s everyone doing? LinkedIn shared its findings in a recent virtual events guide. A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform. LinkedIn wanted to help those struggling marketers. When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual e ..read more