You’ve seen the roll-and-go tools all over Instagram, but what exactly do 'cryo' or ice rollers do for the skin? Designed to be chilled to deliver a cooling, tightening effect to the skin, the simple, hand-held tool is best known for its ability to quickly de-puff and soothe a tired or inflamed complexion. But as skin experts explain, the trending tool offers a host of other legitimate skin-care benefits, too. Ahead, all of the ice roller benefits to know about and common questions we've encountered.     What are the benefits of ice-rolling? “Ice rollers stimulate the lymphatic sys ..read more

The weather has been pretty confusing lately. Some days we wake up to frigid temperatures and piles of snow, the next to sunny days in the positives that make spring feel like its arrived. With all the ups and downs, or with age, dehydrated skin can be a relentless foe. It not only feels uncomfortable but can also present as lackluster skin, irritation or flaky patches. Thankfully, there are secrets to combat this issue and restore your skin's natural radiance. From nourishing moisturizers to herbal teas, here are five tips to help you achieve supple, hydrated skin, featuring products from Tru ..read more

In the spirit of Black History Month, we couldn't be more thrilled to shine a spotlight on one of our cherished partners, LaSpa. As we contemplate the remarkable contributions of Black individuals throughout history, we also acknowledge the lamentable gaps that persist in the beauty industry concerning skincare, haircare, and makeup tailored specifically for Black individuals. We are inspired by the BIPOC founded brands we carry in store, like Buff Experts Sina Zere. We are also inspired by LaSpa's commitment in the beauty industry towards inclusivity, transparency, and education. Below w ..read more

Embark on a journey towards luminous, healthy skin as we delve into the transformative properties of Vitamin C. At The Truth Beauty Company, we're dedicated to curating products that celebrate the power of nature, and Vitamin C takes center stage for its incredible benefits. Let's explore how this antioxidant-rich ingredient, featured in brands like Grown Alchemist, Graydon, Indie Lee, and Harlow Skin Co, can elevate your skincare routine to new heights. The Marvels of Vitamin C Vitamin C, scientifically known as ascorbic acid, boasts a myriad of benefits that make it a staple in cl ..read more

In the quest for radiant, healthy skin, the significance of a diligent skincare routine cannot be denied. However, there's another essential factor that contributes significantly to achieving that coveted luminosity: exercise. While we often associate workouts with boosting our physical fitness and mental well-being, the benefits extend beyond these realms and deeply impact the health and appearance of our skin. At the forefront of this skincare revolution are two popular exercise modalities: spinning and yoga. Let's delve into how these workouts play a crucial role in supporting healthy, glow ..read more

When it comes to makeup, one of the most crucial aspects to consider is colour. The right colours can enhance your natural beauty, while the wrong ones can leave you looking washed out or overly made-up. Makeup enthusiasts often struggle with finding the perfect shades that complement their skin tone. In this blog, we'll delve into the world of makeup colour selection, focusing on what's best suited for different complexions, all while embracing a natural, fresh look with the help of Elate cosmetics. Understanding Your Complexion Before we dive into the world of makeup colours, it's essential ..read more

Things that stand the test of time do so because they are useful, effective and add value to our lives so there is no wonder why ancient beauty tools are making a huge infiltration into our current skincare regimes. Never one for trends or superficialities, when looking to add to Truth Beauty Company's tool collection, I wanted to work with a brand that had a connection to Traditional Chinese Medicine (TCM). And as luck would have it, through a mutual friend I was introduced to Amanda Schuler.      Amanda shares with us that Ember Wellness collection is the culmination of her y ..read more

Pregnancy is a beautiful journey filled with countless changes – including changes to your skin. From the famous radiant glow to the possible appearance of melasma, and even changes in body and belly skin, your evolution during pregnancy is truly remarkable. Let's dive into these transformations and uncover the truth surrounding your skin during pregnancy. Let’s Talk About “The Glow” You might have heard about the elusive "pregnancy glow"; But is it a myth or is there some truth to it? Well, good news – it's real! Many pregnant individuals experience a noticeable improvement in their complex ..read more

As conscious consumers, we know the importance of making eco-friendly choices in our everyday lives. From reducing plastic waste to supporting cruelty-free brands, we are constantly seeking ways to be more sustainable. But have we considered the impact of our skincare routine on the environment? Today, we're diving into the significance of sustainability in the beauty industry and exploring several creative ways to upcycle your old personal care containers. The Importance of Sustainability in the Beauty Industry When it comes to sustainability, the beauty industry holds a significant role in ..read more

In the quest for a healthy and glowing complexion, a well-rounded skincare routine is essential. While cleansing, moisturizing, and sun protection are commonly known steps, one crucial aspect that often goes overlooked is exfoliation. Exfoliation is the act of removing dead skin cells, revealing a fresh, revitalized complexion underneath. This step can help with many skin concerns like hyperpigmentation, acne, and dullness. Read on to explore the different types of exfoliation and the benefits of each in your routine.     Breaking It All Down When it comes to exfoliation, there ar ..read more