What Hoteliers Need to Know From Google Travel Partner Summit
Revenue Hub
by Trevor Grant
6h ago
These are the takeaways from Google’s keynote speech to travel tech partners at the 2023 Google Travel Partner Summit – Berlin. NB: This is an article from Triptease, one of our Expert Partners The focus was all about consumer behaviour and the need to evolve with the times. It seems that people are shifting their priorities when it comes to travel, and companies need to adapt accordingly. So, what will get consumers excited about packing their bags and going? Subscribe to our weekly newsletter and stay up to date Customers are prioritising travel and loyalty is up for grabs Firstly, c ..read more
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13 Ways to Attract More Direct Bookings for Your Hotel
Revenue Hub
by Trevor Grant
6h ago
Direct bookings have become essential to any independent hotel’s distribution mix. NB: This is an article from Cloudbeds, one of our Expert Partners A direct booking strategy is a powerful force in reducing customer acquisition costs, increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Subscribe to our weekly newsletter and stay up to date Still, it’s important to note that all bookings are innately good. Often when we discuss the importance of direct bookings, it sounds as if we’re arguing that someh ..read more
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Unlock New Revenue Streams With Effective Channel Management
Revenue Hub
by Trevor Grant
6h ago
In the modern era of digitalization, managing your online distribution channels is crucial for the triumph of your esteemed hospitality enterprise. NB: This is an article from RateGain A proficient channel manager can facilitate you in efficiently allocating your inventory to diverse online travel agencies, direct booking engines, and metasearch engines, thereby expanding your outreach and maximizing your revenue. Subscribe to our weekly newsletter and stay up to date In this comprehensive article, we shall delve into the nuances of a channel manager, it’s functioning, and how it can be ins ..read more
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Machine Learning And Its Importance In Hotel Revenue Management
Revenue Hub
by Trevor Grant
1d ago
Hotels are constantly looking for new ways to boost their revenue growth and attract a larger segment of the market. NB: This is an article from BEONx, one of our Expert Partners With the right revenue management strategies, you can optimise your prices, segment your market, predict consumer demand, and enhance your guest experience. But you also need the right tools and software so that you can access all the data you need to create these strategies. This is where machine learning can help. Subscribe to our weekly newsletter and stay up to date Today’s pos ..read more
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Price Elasticity in the Hotel Industry: Affecting Factors and Tools
Revenue Hub
by Trevor Grant
1d ago
Price elasticity is an essential KPI for any business, and the hotel industry is no exception. NB: This is an article from Lybra, one of our Expert Partners It measures the responsiveness of demand for a product or service to changes in its price. In other words, it helps hoteliers understand how much their customers are willing to pay for their rooms and services. Price elasticity is a critical tool in revenue management as it helps hoteliers optimize their pricing strategies and achieve higher profitability. Subscribe to our weekly newsletter and stay up to date Understanding the factors t ..read more
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Dynamic Packaging Solutions for Online Booking Engines
Revenue Hub
by Trevor Grant
1d ago
Imagine not having to spend time switching between suppliers to book a room, a flight, and local activities. NB: This is an article from Altexsoft Think about a trip-booking solution that allows flexibly changing your tour content. Consider a platform that can easily align your budget with the entire tour, including accommodation and activities. Well, such solutions have existed for a long time and they are powered by dynamic packaging systems. Subscribe to our weekly newsletter and stay up to date Unfortunately, there are few travel industry players that have employed this approa ..read more
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How to Improve and Develop Forecasting in Hotels
Revenue Hub
by Trevor Grant
1d ago
Many revenue managers must present an updated forecast for the entire year or for rolling 12 months to the top management. NB: This is an article from Demand Calendar The forecast is an early warning trend, so management can take action ahead of time to mitigate risks and prevent deviations from current plans. In hotels with many different revenue sources, the management needs a total revenue forecast, not just the room revenue forecast. Subscribe to our weekly newsletter and stay up to date Hotel revenue managers have a good grip on room revenue forecasts but might find it challenging to f ..read more
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What Hotels Should Know About Apple Business Connect
Revenue Hub
by Trevor Grant
5d ago
Picture this, you’re looking for a restaurant close to where you are. You pull out your iPhone and start looking at Apple Maps to find a spot that has what you’re looking for. NB: This is an article from Cendyn, one of our Expert Partners You see a restaurant that has a great description, pictures of mouth-watering food, and it’s only a few blocks away. You click on a tile to call the restaurant to make sure there’s availability, you book a table, and head on over. Subscribe to our weekly newsletter and stay up to date Now, imagine potential guests having this same capability for your hotel ..read more
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The ABCs of Social Media Marketing for Hotels
Revenue Hub
by Trevor Grant
5d ago
Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings. NB: This is an article from Amadeus This article will provide an overview of social media marketing for hotels, including how to get started, different strategies to use, and how to approach each specific platform. Subscribe to our weekly newsletter and stay up to date Why is social media marketing important to hoteliers? In 2023, over 4.9 billion people are using social media worldwide, a number projected to grow to almost 6 billion b ..read more
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Preparing for Hotel Easter and Summer Booking Increase
Revenue Hub
by Trevor Grant
5d ago
We don’t know how it’s happened, but we’ve already reached March of 2023. How does it come around so quickly? NB: This is an article from Net Affinity It’s always fun to relook at travel predictions from the very beginning of the year, see if they still ring true, and use them to prepare for what’s still to come. Subscribe to our weekly newsletter and stay up to date What were some of the travel predictions at the beginning of this year? Some of the more ‘out there’ ones included transformation retreats, ‘set-jetting’ (recent data from Netflix revealed that 70% of programmes watched by ..read more
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