Hey there, folks! Welcome to talk about something you all use but might not always think of as a marketing superstar – WhatsApp! Yep, that’s right, the same app you use to chat with friends, share memes, and send those endless “good morning” messages. NB: This is an article from Chatlyn, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But hold on to your hats because you’re about to dive into a whole new world of WhatsApp – the world of WhatsApp marketing examples. In this article, we’re going to show you how real businesses are using WhatsApp to m ..read more

In today’s competitive hospitality landscape, hoteliers are constantly seeking ways to stand out and attract guests. While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). NB: This is an article from Hotelzify Subscribe to our weekly newsletter and stay up to date Why AI? Moving Beyond Basic Advertising strategies Imagine a marketing analyst who can analyze vast amounts of information about potential guests – their age, location, inte ..read more

Hoteliers face several challenges using data effectively. Fragmented data from various sources makes it difficult to get a complete guest picture. Dirty data with inconsistencies and duplicates leads to inaccurate insights. Even with insights, translating them into actionable strategies for different departments can be tough. NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date Finally, resource constraints like budget and skilled personnel limit data management capabilities, especially for smaller hotels. Despi ..read more

Adopting an organizational framework oriented around the guest journey offers substantial benefits in today’s competitive market. It enhances guest satisfaction by providing a seamless experience, increases operational efficiency, and drives revenue growth. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date By aligning all services and interactions to the natural flow of the guest’s needs and expectations, hotels can create more meaningful engagements and foster loyalty that extends beyond a single stay. This approach is not just about keeping ..read more

Michelin, a name synonymous with culinary excellence and a beacon for food enthusiasts around the globe, has recently ventured into a new domain with the launch of its hotel rating system, the Michelin Key. NB: This is an article from Shiji Subscribe to our weekly newsletter and stay up to date This move marks a significant expansion of Michelin’s influence from the gourmet dining scene to the broader hospitality industry. We compared the professional ratings from the Michelin guide, with those of guests to see how they stack up. Michelin Enters Hotel Reviews Given Michelin’s historic ..read more

As you read this, you’re likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are unaware. NB: This is an article from gcommerce Subscribe to our weekly newsletter and stay up to date They look at their media mix, replete with reasonable allocations to paid search, social media, display, SEO, and metasearch, and feel like they have covered their proverbial bases. Missing in that analysis is the amount of potential business they are ceding to OTA’s or, worse yet, their competitors. For too long, t ..read more

With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners and operators to drive even more revenue by leveraging ancillary offerings. NB: This is an article from Plusgrade Subscribe to our weekly newsletter and stay up to date Today’s travelers are savvy experience-seekers who expect to be able to curate their journeys to suit their needs and preferences. By now, you’re likely familiar with the concept of ancillary revenue in the hotel industry – it’s not just about selling products. It’s about maximizing every opportunity to enhanc ..read more

Email remains a powerful tool for hotel prospecting, offering a direct line to potential clients. In fact, email marketing has a 2x higher return than cold calling. However, it’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails recipients receive daily. NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date Here are some tips to elevate your hotel prospecting game through email communication: Personalization is Paramount: Gone are the days of generic email blasts. Pe ..read more

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability ..read more

A hotel Customer Relationship Management (CRM) is intended to seemlessly manage and improve guest relationships and how your hotel provides stellar customer experiences ultimately to improve profitability. NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date This technology’s primary goal is to centralize and streamline all customer data. This information includes personal details, preferences, booking history, and communication logs, enabling you to deliver personalized experiences, increase guest satisfaction, and drive loyalty. For your hotel, you ..read more