Facebook is a social media and advertising great, boasting over 3 billion active monthly users. While nobody can target an ad to all 3 billion of those users, having a good grasp on Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals and optimize your campaign’s data properly. NB: This is an article from Travelboom Marketing Subscribe to our weekly newsletter and stay up to date What are Facebook Ads?  Facebook ads are paid for by businesses to promote their products, location, or services to audi ..read more

To entice guests, you have to know about them – their demographics, their likes and dislikes, and what they consider a great experience. You can use your online booking engine to collect this data, and if not surprise them, at least delight them. If you don’t have a direct online booking engine, you need one. NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date Not only do direct bookings come without commission fees, they’re crucial for building customer relationships. Keep reading to learn how to use your booking engine data to get to know your ..read more

Who wouldn’t want to make a few hundred thousand more in immediate room revenue and see most of that go to the bottom line?  In fact, it may be the largest account your hotel can go after, particularly if you are a focused service property.  Where can you find this low-lying fruit and how can you harvest it?  NB: This is an article from Cayuga Hospitality Consultants Subscribe to our weekly newsletter and stay up to date Your Single Largest Account is at your Front Desk by Converting More Reservation Inquiries And this is the best form of revenue…..the single room requests th ..read more

We’ve witnessed success from hoteliers and hospitality professionals alike who prioritize a data-driven culture. From numerous conversations we bring you four tips from industry leaders who have grown their business by prioritizing the data they collect. NB: This is an article from Revinate Subscribe to our weekly newsletter and stay up to date Because every hotelier wants to build a “dream team.” A highly functioning, unstoppable staff, unmatched in driving revenue and facilitating memorable guest experiences. The answer to this hotelier’s dream is all in your data. Data isn’t simply numbe ..read more

When it comes to winning over travelers, it’s all about making your mark. Tapping into guest reviews and social media is a smart strategy that can set your property apart and drive direct bookings. This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. NB: This is an article from Staah Subscribe to our weekly newsletter and stay up to date Why Guest Reviews and Social Media Matter? Think of guest reviews and social media as your secret weapons. Reviews enhance credibility, and social media maximizes your exposure ..read more

When measuring hotel profitability, two key metrics stand out: flow through and flex. Flow through measures the percentage of additional profit from each extra dollar of revenue, while flex gauges the ability to save profit during revenue shortfalls. NB: This is an article from Hotstats Subscribe to our weekly newsletter and stay up to date These metrics provide crucial insights into financial performance, offering a comprehensive framework for operational analysis. “Understanding flow through and flex is essential for any hotel aiming to optimize profitability and navigate economic fluctua ..read more

Rate shopping forms the bedrock of any revenue sleuth’s strategy. By continuously monitoring competitor rates, savvy revenue managers can dynamically adjust their prices to stay ahead. The goal is not just to match or undercut competitors but to strategically position your property in the market. NB: This is an article from Topline Revenue, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Advanced rate shopping tools provide real-time data on competitor pricing, allowing revenue managers to make informed decisions. For example, if a competitor slashes rates f ..read more

n the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personalized approach that can drive engagement, loyalty, and conversions. NB: This is an article from Americas Great Resorts Subscribe to our weekly newsletter and stay up to date This article provides a comprehensive overview of effective email marketing strategies tailored for hotels, helping you leverage this tool to its fullest potential. Understandi ..read more

Booking.com fees refer to the various charges that hotel owners and hosts incur when listing their properties on Booking.com. These fees are primarily based on a commission model, where Booking.com takes a percentage of each booking made through their site. NB: This is an article from SiteMinder, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Understanding these fees is essential for effectively managing your hotel’s revenue. How do Booking.com fees impact my hotel’s overall revenue? Booking.com fees directly affect your hotel’s profitability by reduci ..read more

In the competitive landscape of the hospitality industry, hotels are constantly seeking ways to increase their direct bookings. With the rise of online travel agencies (OTAs) and third-party booking platforms, it has become increasingly challenging for hotels to drive customers to book directly through their own channels. NB: This is an article from Userguest, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date However, with the right tactics and strategies in place, hotels can effectively boost their direct bookings, enhance their revenue streams, and establish ..read more