Email remains a powerful tool for hotel prospecting, offering a direct line to potential clients. In fact, email marketing has a 2x higher return than cold calling. However, it’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails recipients receive daily. NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date Here are some tips to elevate your hotel prospecting game through email communication: Personalization is Paramount: Gone are the days of generic email blasts. Pe ..read more

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability ..read more

A hotel Customer Relationship Management (CRM) is intended to seemlessly manage and improve guest relationships and how your hotel provides stellar customer experiences ultimately to improve profitability. NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date This technology’s primary goal is to centralize and streamline all customer data. This information includes personal details, preferences, booking history, and communication logs, enabling you to deliver personalized experiences, increase guest satisfaction, and drive loyalty. For your hotel, you ..read more

As a revenue manager, you know that assessing your hotel’s performance is crucial to staying competitive in your market. But how do you know if you’re truly keeping up with the competition? This is where benchmarking comes in. NB: This is an article from Lighthouse Subscribe to our weekly newsletter and stay up to date Benchmarking provides the necessary context (answering the compared-to-what question from your GM) but also allows you to identify aspects of your revenue management strategy that you can adjust to ensure that your hotel is keeping up with the growth and success of the hotels ..read more

With all the hype surrounding Google Ads’ Performance Max (PMax) campaign we decided to take a deeper look into exactly what this black box is really doing with your hotel marketing dollars. NB: This is an article from three&six, one of our Expert Partners Our clever team have analyzed keyword data from these notoriously opaque campaigns, and uncovered the truth about PMax for hotels. Pinpointing PMax? Google describes PMax as a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to compleme ..read more

Ah, the elusive weekdays – the underdog of hotel bookings. While weekends bask in the limelight of bustling activity, weekdays often languish in the shadows of low occupancy rates. NB: This is an article from Userguest, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But fear not, for in the realm of hospitality, challenges are but opportunities in disguise! With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings. Tailored Special Offers: Let’s kickstart the weekda ..read more

In the 1960s, Global Distribution Systems (GDS) revolutionized the hotel industry. In the 90s and 2000s, Online Travel Agencies (OTAs) forced hotels to adapt once again. Now, Artificial Intelligence (AI) is set to transform the way hotels manage revenue and stay competitive. NB: This is an article from LodgIQ, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Your legacy Revenue Management System (RMS) may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive. AI brings together machine learning to ana ..read more

You send dozens or hundreds of emails to guests every day. You check your open rates, CTR and even unsubscribe rate and see that things are not going as good as they were before. Is there anything you could be doing differently? NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date Perhaps the answer is yes. Email marketing for hotels has changed. It still remains as a tactic that drives an effective return of investment (ROI), but it is not the same as five or even two years ago. Therefore, even if you know it works, you need to adjust certain things ..read more

Effective data management in hospitality transcends mere collection; it requires transforming unstructured guest data into structured, actionable insights. This article explores the imperative role of structured guest data in enhancing marketing strategies, improving operational efficiencies, and elevating guest experiences, ultimately driving increased revenue for hospitality businesses. NB: This is an article from Crqlar Subscribe to our weekly newsletter and stay up to date Introduction The hospitality sector is fundamentally about delivering exceptional service and memorable guest exper ..read more

A 360-degree unified customer profile (also called Single Guest Profile) represents a paradigm shift in how we manage guest experiences. It’s not merely a collection of data points, but a living, evolving portrait of each guest that interacts with every service touchpoint. NB: This is an article from Shiji Subscribe to our weekly newsletter and stay up to date This comprehensive view is crucial for personalising the guest experience and ensuring consistent service quality across all hotel operations. Personalisation and Consistent Service Across Touchpoints My approach has always been to en ..read more